141: why marketers fear video

SMC: School Marketing and Communications

English - September 19, 2018 08:51 - 23 minutes - 21.8 MB - ★★★★★ - 1 rating
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Previous Episode: 140: what makes a brand trustworthy?

Next Episode: 142: producing yearbooks

Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook marketing from the AFL. The rants and raves segment asks why Google didn’t show up to a US Senate hearing.