SMC: School Marketing and Communications artwork

140: what makes a brand trustworthy?

SMC: School Marketing and Communications

English - September 05, 2018 06:23 - 26 minutes - 24.4 MB - ★★★★★ - 1 rating
Marketing Business Education andrewsculthorpe bradentwistle educationmarketingnews image7 imageseven privateschoolmarketing schoolmarketingnews schoolmarketingpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 139: School Marketing and Social Media Survey 2018
Next Episode: 141: why marketers fear video

Brad and Scully discuss the use of hashtags on Twitter. In addition, they examine what makes a brand trustworthy; and using micro-influencers at your school. Brad and Scully interview imageseven Account Manager, Kate Chesson, on writing, content and proofing. This week’s school marketing example: how to optimise voice search for effective SEO. The rants and raves segment looks at the role of creativity in marketing.