133: guiding prospects to your existing content
SMC: School Marketing and Communications
English - May 30, 2018 07:01 - 30 minutes - 27.5 MB - ★★★★★ - 1 ratingMarketing Business Education andrewsculthorpe bradentwistle educationmarketingnews image7 imageseven privateschoolmarketing schoolmarketingnews schoolmarketingpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 132: 10 types of video
Next Episode: 134: the basics of influencer marketing
Brad and Scully discuss the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising and its relevance to school marketing. In addition, they examine the best methods for guiding your prospects to your existing content; and why traditional marketing team structure needs to be scrutinised. This week’s school marketing example: Planet Wellington, a humorous example of effective video content from Wellington College in the UK. Brad and Scully interview imageseven Account Manager and Wellington alumni, Charlie Maughan, on video marketing and Wellington’s effective alumni program. The rants and raves segment looks at the latest changes in the Australian education system.