SMC: School Marketing and Communications artwork

129: hashtags on Instagram

SMC: School Marketing and Communications

English - April 05, 2018 03:28 - 28 minutes - 64.3 MB - ★★★★★ - 1 rating
Marketing Business Education andrewsculthorpe bradentwistle educationmarketingnews image7 imageseven privateschoolmarketing schoolmarketingnews schoolmarketingpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 128: the importance of audio branding
Next Episode: 130: social media benchmarks

Brad and Scully discuss the decreasing effectiveness of hashtags on Instagram and what you should use in its place. In addition, they examine April fool’s jokes conducted by some big brand names; the role of humour in your school’s marketing mix; and some SEO basics you need to know. Brad and Scully interview Kristian Lawrence, imageseven Account Manager, and learn five more top tips for WordPress. This week’s school marketing example: an effective campaign from Swinburne University of Technology that changed public perceptions and increase the average ATAR of their applicants. The rants and raves segment looks at Pepsi’s use of predictive analytics in product development.