128: the importance of audio branding

SMC: School Marketing and Communications

English - March 21, 2018 05:05 - 26 minutes - 36.1 MB - ★★★★★ - 1 rating
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Previous Episode: 127: the role of video

Next Episode: 129: hashtags on Instagram

Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; and how to create high-quality video with your smartphone. Brad and Scully talk with imageseven Account Manager, Kristian Lawrence, about his top tips for WordPress. This week’s school marketing example: Hillbrook Anglican School’s responsible use of drones for their home page video. The rants and raves segment looks at why storytelling isn’t a strategy; and the repercussions of a school not listening to their stakeholders.