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How to Get a Return on Your Investment in Digital Ads Featuring Jennifer Spivak
Smashing the Plateau
English - January 23, 2023 07:00 - 27 minutes - 24.9 MB - ★★★★★ - 148 ratingsBusiness Education business entrepreneur leadership entrepreneurship entrepreneurs finance careers marketing interview inspiration Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jennifer Spivak is the CEO of The AdGirls Agency, an all-female Facebook Ads agency.
She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns.
In today’s episode of Smashing the Plateau, you will learn the 4 messaging points that will differentiate your digital ads from everyone else.
Jennifer and I discuss:
How she landed in the niche of digital ads [02:11]Who Jennifer’s system is not good for [07:13]Who Jennifer’s system is good for [08:26]The core elements of her digital ad process [10:38]How Jennifer developed her process [16:32]How to mitigate the risk of being platform-specific [18:58]When COVID hit, the benefit of being connected to communities [23:37]Jennifer’s team enjoys crunching data, helping women-owned businesses make money, and breaking the rules of Facebook ads.
Jennifer has been featured in Forbes & The New York Times, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.
Learn more about Jennifer at
https://jenniferspivak.com/million-dollar-agency/
25% off online course with the discount code: SMASH
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