Simply Smarter Numbers
74 episodes - English - Latest episode: almost 3 years ago -Simply Smarter Numbers is about one thing and one thing only. Results. Specifically, getting results for you in your business. Each week discover what you need to stop doing, start doing and keep doing to fast-track your business revenue, sales, cash and profit goals.
Simply Smarter Numbers is here to unapologetically force you to rethink and reset your daily business practices, habits and activities. Why? Because bigger, better business results start with making great business decisions and implementing them daily.
Join business profit coach, results focused business consultant and qualified accountant, Jen Waterson each week as she helps you scale and grow your business from the inside out. With Jen and her hand-picked business experts and guests you’ll get step by steps, actionable advice, pragmatic solutions and tactical plans that will drive your business forward. Get the profitable results you’ve been looking for and working for minus the overwhelm, minus the what-ifs, minus the crazy hours.
If you’re an ambitious business owner, ready to think big, re-write your own rules and take action to skyrocket your business know-how, your profit, your cashflow, your sales and your free-time, then this is the podcast for you.
For more on reaching your business profit, business growth, business sales, revenue and cashflow goals check Jen out at link text
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Episodes
Julia Ewert on Converting Clients with More Margin
July 20, 2021 14:00 - 38 minutes - 26.3 MBIt’s time to switch off from your busy schedule and listen in to this conversation with Julia Ewert. Julia Ewert is a sales strategist. The thing that I love about Julia is her blunt approach to sales – let’s face it, if we aren’t in it to make sales, well we aren’t in it at all! Julia talks about real and purposeful selling, selling to better prospective clients, converting them and importantly, selling with margin.
Terri Vinson on Growing a Global Business
July 13, 2021 15:00 - 40 minutes - 27.9 MBCosmetic chemist Terri Vinson is joining me on the podcast to share how she took her skincare business global. We are talking about team building, delegating and how important these two things are when it comes to creating the business you want, that will support the lifestyle you want to live. Terri Vinson is also telling us all about her stay at Necker Island with some amazing Business Chicks business women and of course we talk about her meeting with Sir Richard Branson.
Leah Crisell | Creating a Standout Personal Brand
June 29, 2021 14:00 - 38 minutes - 26.7 MBLeah Crisell is stepping us through what we need to do to elevate our personal brands. Leah is an amazing brand strategist who can find your inner gold, brand your brilliance and build you a standout personal brand. Today Leah Crisell is giving us all a headstart and stepping us through her 5 stage framework to elevate your personal brand.
Pepe Kish on The Business of Divorce
June 22, 2021 14:00 - 38 minutes - 26.3 MBWe all know someone who has gone through a divorce, maybe we’ve done it ourselves or been there for our friends. The one constant, no matter how amicable or otherwise is that it is tough. Homes, investments, assets, debt, kids, pets it all comes under the spotlight. But throwing a successful business into the mix can make a tough time even tougher. Whether it’s on the cards for you or a friend that you care about there are things we can do to make a tough time less tough, so I’m talking ...
Jo Bendle | Why Productivity Tools Don’t Work
June 15, 2021 15:00 - 40 minutes - 28.2 MBIf you are an overthinker, a procrastinator, a perfectionist you’ll love hearing from today's podcast guest Jo Bendle. Jo Bendle is telling us why all the productivity tools in the world won’t help if you haven’t got a few other things worked out first. So if you are the world’s best planner but not so great at taking action or you are great at scheduling, but not so great at sticking to it then you definitely need to hear what Jo Bendle has to say. Jo has founded the Meant For More Movem...
[Replay] How to Get Your Social Media Organised in Just One Hour a Week with Stacey Cranitch
June 10, 2021 15:00 - 45 minutes - 31.4 MBStacey Cranitch is helping us organise our social media in just one hour a week. But before we get into the how, we talk about the why. Why do we service based businesses need to strategically embrace social media? Well, it helps to reduce the sales cycle. We talk about how a consistent social media presence has changed our sales processes and in fact all but eliminated the need to ’sell’ in a sales call. Stacey shares with us exactly what she does every month, week and day to ensure she ...
[Replay] Emily Osmond on Transitioning From 1:1 to the Online Space
June 09, 2021 15:00 - 51 minutes - 35.1 MBIf you’ve ever considered pulling back on the 1:1 client facing work and transitioning to the online space then you’re going to want to stick around for this conversation with the gorgeous Emily Osmond. Emily Osmond made the switch that a lot of us often dream about. She made that switch a couple of years ago from 1:1 client facing work to a membership model and while it wasn’t immediately successful she stuck with it and made it a success. I’m asking Emily Osmond all of your burning ques...
[Replay] Steph Taylor smashed her annual revenue goals in just one month
June 08, 2021 15:00 - 41 minutes - 28.5 MBImagine setting an annual revenue goal of several hundreds of thousands of dollars at the start of the year - then blowing that goal out of the water in just ONE month. Well it happened and it happened to Steph Taylor. Want to know the one thing that she couldn’t have done without? The one thing that Steph admits that without, she would NOT be where she is today? Well, I’m for one, excited to say that it was numbers! Tune into the show as we pull apart the exact numbers that Steph obs...
Morgan Spencer | 10 Steps to Master your PR Impact
June 01, 2021 15:00 - 43 minutes - 30.1 MBMorgan Spencer is walking us through exactly how to master our own PR impact, gain credibility and become the go-to expert in your industry. PR mentor, Morgan Spencer, has 10 steps that she takes her clients through and today she is generously sharing those 10 steps with us. Morgan is showing us how to shake things up in your industry through disruptive impactful and powerful media coverage.
Morgan Spencer | 10 Steps to Master your PR Impact
June 01, 2021 15:00 - 43 minutes - 30.1 MBMorgan Spencer is walking us through exactly how to master our own PR impact, gain credibility and become the go-to expert in your industry. PR mentor, Morgan Spencer, has 10 steps that she takes her clients through and today she is generously sharing those 10 steps with us. Morgan is showing us how to shake things up in your industry through disruptive impactful and powerful media coverage.
How to charge what you’re worth
May 25, 2021 15:00 - 11 minutes - 8.25 MBToday we are talking about how to charge your worth. In particular, we are honing in on how to adjust the pricing conversation you’re having with your clients. Running with the theory that price follows value, then surely we can’t be pricing anything until we truly understand the value that we are providing to our clients. I’m giving you some examples of conversations that you may need to have with your potential clients before you set your pricing. We talk through three different examples...
Ruby Lee on why your business isn’t lighting you up
May 18, 2021 15:00 - 34 minutes - 24.1 MBIf you’re questioning whether you’ve outgrown your offer or maybe business is feeling hard, heavy and not lighting you up anymore, maybe you need a little Ruby Lee in your life! Ruby Lee and I are talking money flow. We are talking about our desire for consistency. Consistent income, energy and finding the courage to make the changes that you need to make. Listen in for a little shot of Ruby Lee energy.
5 Things To Ask Your Accountant Now
May 11, 2021 15:00 - 18 minutes - 12.5 MBWhether we like it or not we have to meet with our accountant each and every year, so, why not make the most of the money you’re paying them and proactively ask them some questions that will really help you make some smart business decisions. I have five things that you can ask your accountant now. It’s worth your while to take out a notepad and pen and write these things down so you’re prepared for the next time you meet with your accountant. Accountants aren’t always the best at com...
Growing a big business with a small following with Simran Singh
May 04, 2021 15:00 - 48 minutes - 33.2 MBIn a chance meeting, online, in a large and busy facebook group about 18 months ago I met today’s guest Simran Singh. Simran is an ex-lawyer turned marketing expert. She’s intelligent, articulate and she knows her marketing stuff. Simran & I are walking through her 7 steps to growing a big business when you’ve only got a small following. So, no, size isn’t everything and today Simran spells out exactly what we should be doing and she’s spelling it out for us in detail.
Closing the gap between what you do pay yourself and what you want to pay yourself
April 27, 2021 15:00 - 14 minutes - 9.83 MBLet’s talk about the gap between what you pay yourself now and what you want to pay yourself. How much are you paying yourself? How much do you want to pay yourself? How much should you be paying yourself? If there’s a gap between what you are paying yourself and what you want to pay yourself then listen in because I’m talking about why that gap might exist in the first place then I’m talking through what you might do to close that gap.
Zoe Scott On DIY'ing Your Branding & Design
April 20, 2021 15:00 - 42 minutes - 29.2 MBIs it ever ok to DIY your branding and design? And how to do it yourself without butchering it? Today I’m talking to branding & design expert Zoe Scott from The Design Order. We’re talking about why branding is more than just a nice-to-have. We are talking about why it’s essential but we’re keeping it real and practical. If you’re not ready to outsource your branding and design yet and DIY’ing is your only real option right now Zoe Scott has some affordable stepping stones for you. And b...
Zoe Scott On DIY'ing Your Branding & Design
April 20, 2021 15:00 - 42 minutes - 29.2 MBIs it ever ok to DIY your branding and design? And how to do it yourself without butchering it? Today I’m talking to branding & design expert Zoe Scott from The Design Order. We’re talking about why branding is more than just a nice-to-have. We are talking about why it’s essential but we’re keeping it real and practical. If you’re not ready to outsource your branding and design yet and DIY’ing is your only real option right now Zoe Scott has some affordable stepping stones for you. And b...
How to find the best experts to grow your business
April 13, 2021 15:00 - 11 minutes - 7.63 MBI want to talk to you about experts. Not all experts are created equally. I want to premise this by saying not all experts are bad! But not all experts are great and not all experts are even experts! Who are these experts? They are the people we give our time and our money too to solve specific issues that we are not equipped to solve on our own. These are the people we take advice from to grow, scale and change-up our businesses. The website expert, the branding expert, the copywriting...
Real Business Numbers with Numbers Expert Julie Alig
April 06, 2021 15:00 - 44 minutes - 30.5 MBIf you think you’re not a numbers person, think again! Today I was lucky enough to chat with fellow numbers expert Julie Alig from Manchester in the United States about the real business numbers, the simple business numbers that you need to know in your business. Now before you cringe and jump ship at the thought of two numbers experts talking numbers, I can assure you we are keeping it real and keeping it practical. We are talking about real business numbers such as client retention, con...
The 4 P’s of the Perfect Profitable Client
March 30, 2021 14:00 - 9 minutes - 6.58 MBToday's podcast is going to be short and sharp but sweet. Short and sharp because I want to keep the point super clear and sweet because when you nail this sweet spot in your business life begins to get a whole lot easier. I want to talk to you about your perfect profitable client. Who they are, what they look like and how you’ll know. But before we get into the details, why do you need to know what your perfect profitable client looks like? Because they are the one who will help you b...
The Business Hangover and Running My Business On My Terms
March 23, 2021 14:00 - 8 minutes - 6.06 MBRight now we are nearly 3 full months into 2021 and I have a question for you. Are you running your business on your terms? I want to talk to you about the business hangover. If you’ve ever felt like you’re knee deep in mud but you’ve gotta try and stride it out cos your clients are depending on you, cos your team is depending on you, cos your family is depending on you and all you really want to do is take a big long nap, preferably on a warm sandy beach somewhere? If so, you’ll have s...
The Business Hangover and Running My Business On My Terms
March 23, 2021 14:00 - 8 minutes - 6.06 MBRight now we are nearly 3 full months into 2021 and I have a question for you. Are you running your business on your terms? I want to talk to you about the business hangover. If you’ve ever felt like you’re knee deep in mud but you’ve gotta try and stride it out cos your clients are depending on you, cos your team is depending on you, cos your family is depending on you and all you really want to do is take a big long nap, preferably on a warm sandy beach somewhere? If so, you’ll have s...
Business Priorities. What to work on first.
March 16, 2021 14:00 - 11 minutes - 7.86 MBWhich area of your business should you be putting your energy towards first? Which comes first when building a profitable, elegant, lifestyle friendly business? Which should come first? Efficiency or Effectiveness? There’s a lot of talk in business about being efficient. I talk about it a lot with my clients. And it won’t be news to you that efficiencies in business are key to reclaiming your time and making more money with less effort. But if you're adding efficiencies to areas of your ...
Clare Wood on Money Mindset Transformations
March 09, 2021 02:00 - 35 minutes - 24.7 MBToday I’m talking with fellow business coach Clare Wood. Clare has recently developed a love for, and a deeper understanding of all things money mindset transformation. She has spent a lot of time learning about the topic of money mindset recently so we are chatting about what it means to have a great money mindset and what it can do for you and your business. We talk about having healthy money conversations with your spouse as well as your accountant and how your mindset can impact your ...
Finding Out Exactly What’s Making You Money in Your Business
March 01, 2021 14:00 - 6 minutes - 4.78 MBWhy do you need to know the numbers in your business? Is it so you can make smarter business decisions? Is it so you can reach your financial goals faster? Is it so you can find out exactly what’s making you money? Once you pinpoint this, everything changes. It gives us clarity, direction and an unquestionable path to follow. When you know what is making you money in your business, beyond a shadow of a doubt, when you absolutely, categorically and undeniably know what will make you...
How to Control the Uncontrollable in Your Business
February 15, 2021 14:00 - 12 minutes - 8.68 MBIf you feel as though you need to control your business, you aren’t alone! I’ve been thinking a lot recently about how to control the seemingly uncontrollable in business now that we have just entered our third lockdown. It can be tough to control your business when it seems like everything is working against you but I’m giving you my top four tips on controlling the uncontrollable in your business. We discuss big picture plans, building yourself a strong financial position, guilt-free res...
DIY Your PR Marketing With Jules Brooke
February 08, 2021 14:00 - 37 minutes - 26.1 MBToday we are talking to Jules Brooke, founder of Handle Your Own PR and She’s the Boss and we’re talking about getting published, be it in magazines, newspapers or even getting yourself and your business on TV. This type of marketing is invaluable, it can give you instant credibility and instant notoriety. Jules Brooke runs a business that shows you how to handle your own PR. Gone are the days where you needed a big and expensive PR agency to handle your PR. PR marketing or public relatio...
Why Your Big Picture Business Plan Is More Important Now Than Ever Before
February 01, 2021 14:00 - 14 minutes - 9.83 MBIt’s time to talk planning, your business plan or as I like to call it your Big Picture Plan. Your business plan needs to be looked at alongside your big picture life plans. Right now, at the start of 2021 my head is firmly planted in my big picture. I know what my big picture looks like, I know my current net worth and the net worth we need to be, by when, to reach that big picture. The wheels are in motion for my big picture plans today but the outside world won’t really see the fruits o...
Why Your Big Picture Business Plan Is More Important Now Than Ever Before
February 01, 2021 14:00 - 14 minutes - 9.83 MBIt’s time to talk planning, your business plan or as I like to call it your Big Picture Plan. Your business plan needs to be looked at alongside your big picture life plans. Right now, at the start of 2021 my head is firmly planted in my big picture. I know what my big picture looks like, I know my current net worth and the net worth we need to be, by when, to reach that big picture. The wheels are in motion for my big picture plans today but the outside world won’t really see the fruits o...
5 Costly Email Marketing Mistakes With Jules Dan
December 28, 2020 14:00 - 37 minutes - 25.7 MBToday I’m joined by Jules Dan. He’s a group fitness instructor turned email copywriter and has a passion for stories. Today we are digging in email marketing and in particular email marketing mistakes. Whether you’re currently using email marketing, thinking about using it or you know that you should be, this is the podcast for you. We are chatting about the email marketing mistakes that we make in our email marketing and importantly, how to avoid them.
3 Key Strategic Moves That Grew My Business In 2020
December 21, 2020 14:00 - 10 minutes - 7.04 MBIn this podcast I’m talking about the 3 key moves that grew my business in 2020. These are all things that you can use to grow your business in 2021. I’m talking about 3 inexpensive but sustainable ways to fast track growth in your business. The key moves you can make to grow your business are; Building genuine relationships; Allowing people to experience your and what you do; and Developing referral systems with trusted sources.
3 Key Strategic Moves That Grew My Business In 2020
December 21, 2020 14:00 - 10 minutes - 7.04 MBIn this podcast I’m talking about the 3 key moves that grew my business in 2020. These are all things that you can use to grow your business in 2021. I’m talking about 3 inexpensive but sustainable ways to fast track growth in your business. The key moves you can make to grow your business are; Building genuine relationships; Allowing people to experience your and what you do; and Developing referral systems with trusted sources.
How To Make Money From Blogging With Lucrezia Iapichino
December 14, 2020 20:00 - 41 minutes - 28.5 MBToday I’m talking to Lucrezia from Blogging for New Bloggers. Lucrezia is an ex-lawyer turned blogger turned businesswoman. If you are interested in blogging or want to make money from blogging then you need to tune in to today's podcast. Having made thousands from blogging herself and with a facebook group of over 30k members Lucrezia is here to help you get started on your blogging journey. We tackle questions such as; Why do we need a blog? What types of businesses should have a blo...
Kate Toon on what it really takes to build a wildly successful business
December 07, 2020 14:00 - 46 minutes - 31.7 MBKate Toon and I are talking about the good, the bad and the unfun of 12 years in business. Just recently I received a message from one of my listeners saying that I have the most amazing guests on my podcast! Little did she know that I was about to interview the formidable and highly successful Queen of SEO and Copywriting, Kate Toon. There are many reasons why I was keen to interview Kate Toon but foremost it’s her general approach to business and life that resonated with me and my appr...
Kate Toon on what it really takes to build a wildly successful business
December 07, 2020 14:00 - 46 minutes - 31.7 MBKate Toon and I are talking about the good, the bad and the unfun of 12 years in business. Just recently I received a message from one of my listeners saying that I have the most amazing guests on my podcast! Little did she know that I was about to interview the formidable and highly successful Queen of SEO and Copywriting, Kate Toon. There are many reasons why I was keen to interview Kate Toon but foremost it’s her general approach to business and life that resonated with me and my appr...
Making Your Personal Brand More Relevant with Megan MacNeill
November 30, 2020 14:00 - 37 minutes - 25.6 MBPersonal branding is not just for the rich & famous. It’s not just for the Kardashians, it’s for you and it’s for me. Today I’m chatting with Megan MacNeill from Relevant Megan, an expert in personal branding and we are diving deep into why you need to pay more attention to your personal brand and how to make your personal brand more relevant. In particular we are talking about; How important is your personal brand & how you can lean into your personal brand What if you want to change yo...
Making Your Personal Brand More Relevant with Megan MacNeill
November 30, 2020 14:00 - 37 minutes - 25.6 MBPersonal branding is not just for the rich & famous. It’s not just for the Kardashians, it’s for you and it’s for me. Today I’m chatting with Megan MacNeill from Relevant Megan, an expert in personal branding and we are diving deep into why you need to pay more attention to your personal brand and how to make your personal brand more relevant. In particular we are talking about; How important is your personal brand & how you can lean into your personal brand What if you want to change yo...
Kateena Mills | 5 Essential Elements to Growing a Profitable Team in Your Business
November 23, 2020 14:00 - 42 minutes - 29.5 MBKateena Mills from Club Sandwich HR is helping us all to build a profitable team. Building a team of people around you to help grow your business is one way to make more money but it’s also one way to lose money and lose sleep! So Kateena Mills is running us through her 5 essential elements to growing a team that is profitable, loyal, engaged and fun to be around. We talk through; 1. Setting your Vision + Goals and how this should guide all of your big team decisions. 2. Knowing your Miss...
Emily Osmond on Transitioning From 1:1 to the Online Space
November 16, 2020 18:00 - 51 minutes - 35.2 MBIf you’ve ever considered pulling back on the 1:1 client-facing work and transitioning to the online space then you’re going to want to stick around for this conversation with the gorgeous Emily Osmond. Emily Osmond made the switch that a lot of us often dream about. She made that switch a couple of years ago from 1:1 client-facing work to a membership model and while it wasn’t immediately successful she stuck with it and made it a success. I’m asking Emily Osmond all of your burning que...
Business Contracts and IP with Riz McDonald
November 09, 2020 14:00 - 42 minutes - 29.2 MBWhen it comes to protecting yourself, your business and your business bank account business contracts and IP are an unsexy but crucial part of running a business. So we are talking to Riz McDonald from Found Legal about all things contracts and all things IP. Riz McDonald is giving us her thoughts on what we need to be doing, asking and thinking when it comes to protecting ourselves with contracts and IP. Riz shares some of the real life horror stories that can happen when we don't take c...
Business Contracts and IP with Riz McDonald
November 09, 2020 14:00 - 42 minutes - 29.2 MBWhen it comes to protecting yourself, your business and your business bank account business contracts and IP are an unsexy but crucial part of running a business. So we are talking to Riz McDonald from Found Legal about all things contracts and all things IP. Riz McDonald is giving us her thoughts on what we need to be doing, asking and thinking when it comes to protecting ourselves with contracts and IP. Riz shares some of the real life horror stories that can happen when we don't take c...
Outsourcing Your Social Media With Chelsea Berman
November 02, 2020 14:00 - 32 minutes - 22.1 MBEver thought about outsourcing your social media? Want to up the anti on your social media, have an actual strategy, get some real engagement from real clients but you really just don’t have the time? Then you might want to tune into today's podcast. I’m talking to Chelsea Berman from Blossom Media about outsourcing your social media marketing. Chelsea lets us when we should be thinking about outsourcing our social media. How do we know when we are ready to outsource? What does it cost? Wha...
Outsourcing Your Social Media With Chelsea Berman
November 02, 2020 14:00 - 32 minutes - 22.1 MBEver thought about outsourcing your social media? Want to up the anti on your social media, have an actual strategy, get some real engagement from real clients but you really just don’t have the time? Then you might want to tune into today's podcast. I’m talking to Chelsea Berman from Blossom Media about outsourcing your social media marketing. Chelsea lets us when we should be thinking about outsourcing our social media. How do we know when we are ready to outsource? What does it cost? Wha...
Christine Corcoran On Elevating Your Money Mindset To Make Profit
October 26, 2020 14:00 - 50 minutes - 34.6 MBWhat do you know about your money mindset? Today I’m talking to money mindset expert Christine Corcoran about just that. It’s not something I’ve ever spent much time looking into but I can assure you there are plenty of money mindset issues out there in the world of business. We talk about elevating your money mindset so you can earn what you want; How to identify money blocks and how they show up in your business; Scarcity vs abundance mindset issues and how they play out in real life; ...
Christine Corcoran On Elevating Your Money Mindset To Make Profit
October 26, 2020 14:00 - 50 minutes - 34.6 MBWhat do you know about your money mindset? Today I’m talking to money mindset expert Christine Corcoran about just that. It’s not something I’ve ever spent much time looking into but I can assure you there are plenty of money mindset issues out there in the world of business. We talk about elevating your money mindset so you can earn what you want; How to identify money blocks and how they show up in your business; Scarcity vs abundance mindset issues and how they play out in real life; ...
Anita Siek | Grow Your Business - Wordfetti Style
October 19, 2020 14:00 - 50 minutes - 34.4 MBToday we’re talking business growth - Wordfetti style. Wordfetti is a company that I’ve watched grow and a company that I’ve worked with. So I’ve seen first hand how Anita Siek has built this company and I can assure you it’s taken more than just a knack with words. Anita Siek has grown her business from nothing to something and today she shares the 3 most important things that she has done to make business growth look easy - at least from the outside. Today we are talking about mentors - n...
Two Things You Must Do Before Investing in Business Growth
October 12, 2020 14:00 - 12 minutes - 8.93 MBIt’s been drummed into me for years that there are two must do’s before you consider growing your business. I’m talking about business growth that is intentional, profitable, sustainable and elegant business. These two elements are; Getting better with what you’ve got; and Creating capacity. Then, you are ready for business growth. Today I wanted to explain to you exactly what that means and then give you a couple of simple ways to begin the process in your business. I’m going to tel...
Two Things You Must Do Before Investing in Business Growth
October 12, 2020 14:00 - 12 minutes - 8.93 MBIt’s been drummed into me for years that there are two must do’s before you consider growing your business. I’m talking about business growth that is intentional, profitable, sustainable and elegant business. These two elements are; Getting better with what you’ve got; and Creating capacity. Then, you are ready for business growth. Today I wanted to explain to you exactly what that means and then give you a couple of simple ways to begin the process in your business. I’m going to tel...
Texan Turned Aussie Tori Kopke on Growing Online Communities in Outback Australia
October 05, 2020 14:00 - 42 minutes - 29.2 MBToday I’m excited to be talking with Rural Business Coach, Tori Kopke from Big Ideas Rural. We are talking about growing an online community. Where to start? How to build engagement? We talk through the importance of knowing and researching your target market and my favourite - pursuing goals with serious determination. Tori is a Texan turned Aussie who has taken her years of business experience and is using it to help grow big businesses in little towns around Australia. Tori is a rura...
Texan Turned Aussie Tori Kopke on Growing Online Communities in Outback Australia
October 05, 2020 14:00 - 42 minutes - 29.2 MBToday I’m excited to be talking with Rural Business Coach, Tori Kopke from Big Ideas Rural. We are talking about growing an online community. Where to start? How to build engagement? We talk through the importance of knowing and researching your target market and my favourite - pursuing goals with serious determination. Tori is a Texan turned Aussie who has taken her years of business experience and is using it to help grow big businesses in little towns around Australia. Tori is a rura...