Kate Toon on what it really takes to build a wildly successful business
Simply Smarter Numbers
English - December 07, 2020 14:00 - 46 minutes - 31.7 MBEntrepreneurship Business Marketing business profit business growth scaling business service businesses Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Kate Toon and I are talking about the good, the bad and the unfun of 12 years in business.
Just recently I received a message from one of my listeners saying that I have the most amazing guests on my podcast! Little did she know that I was about to interview the formidable and highly successful Queen of SEO and Copywriting, Kate Toon.
There are many reasons why I was keen to interview Kate Toon but foremost it’s her general approach to business and life that resonated with me and my approach to business and life.
We discuss;
> The driving force behind Kates change of business model from 1:1 client facing work to courses and memberships.
> Her aversion to the popular tendency to throw around the terms such as ‘reaching 7 or 8 figures’
> The challenge of maintaining our motivation for business over the years
> How the unfun things in business help to build the really successful businesses
> Whether or not we should be setting goals in business and what they may look like
> The road ahead. What does that look like for Kate Toon and the businesses she has worked tirelessly at building.