She Calls Her Shots
267 episodes - English - Latest episode: 6 days ago - ★★★★★ - 64 ratingsShe Calls Her Shots 📸 | The show that empowers photographers like YOU to take inspired action & earn more money as a full-time photographer. My mission is to help you build a thriving photography business that creates more wealth and freedom in your day to day life 💸 ✨
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Episodes
Building a binge-worthy brand with Nikki Arensman
May 31, 2022 12:00 - 53 minutes - 36.4 MBAs a fellow creative business owner, I know the feeling of being pulled in SO many different directions when it comes to building a brand and business that stands out in your market. We can sometimes feel so distracted by shiny objects (I mean, how FUN is it to create fun brand colors, fonts and logos?!) -- but at the same time, we forget about the more MEANINGFUL parts of our brand and business. In today's episode, we're chatting with Nikki Arensman, brand strategist, designer, and host of...
How to set better goals as a business owner
May 24, 2022 12:00 - 30 minutes - 20.8 MBSetting goals can often feel really stressful as business owners. We get so consumed with our social stats and how we're "tracking", we chase shiny objects and get distracted by the "fun" ways of growing our business -- we focus on all of this, and we lose sight of our CORE business goals. You know, the things that will actually help us to really move forward and build up momentum! In today's episode I'm sharing my strategies around how to set better goals. We're talking through how we can ...
58 | How to set better goals as a business owner
May 24, 2022 12:00 - 31 minutes - 21.4 MBSetting goals can often feel really stressful as business owners. We get so consumed with our social stats and how we're "tracking", we chase shiny objects and get distracted by the "fun" ways of growing our business -- we focus on all of this, and we lose sight of our CORE business goals. You know, the things that will actually help us to really move forward and build up momentum! In today's episode I'm sharing my strategies around how to set better goals. We're talking through how we can ...
57 | Building connection & engagement on Instagram w/ Tori Overmyer
May 17, 2022 16:00 - 33 minutes - 22.8 MBIf you follow me on Instagram, you know how much I love having a business coach of my own! Having someone in your corner to help support you, challenge and inspire you to grow has been a HUGE game-changer in my business! So today, I'm thrilled to have my business coach, Tori Overmyer, as a guest on the podcast! Tori helps female online coaches & service providers to create and sell their offers by leveraging social media in order to grow a thriving online business. She specializes in organi...
Building connection & engagement on Instagram w/ Tori Overmyer
May 17, 2022 16:00 - 32 minutes - 22.1 MBIf you follow me on Instagram, you know how much I love having a business coach of my own! Having someone in your corner to help support you, challenge and inspire you to grow has been a HUGE game-changer in my business! So today, I'm thrilled to have my business coach, Tori Overmyer, as a guest on the podcast! Tori helps female online coaches & service providers to create and sell their offers by leveraging social media in order to grow a thriving online business. She specializes in organi...
How to get back on track with your goals when you feel burnt out (my interview on the Priority Pursuit podcast!)
May 10, 2022 18:00 - 47 minutes - 32.7 MBLet's continue the conversation from last week, shall we?! I mentioned that burnout is one of my most requested topics -- and sure enough, I got so much positive feedback from last week's episode about it. So many of you can connect with the feeling of burnout and so I want to continue the conversation! In today's episode, I'm sharing a recent interview that I gave on the Priority Pursuit podcast. Victoria (the host) was kind enough to share the audio file with me and it was such a high per...
56 | How to get back on track with your goals when you feel burnt out (my interview on the Priority Pursuit podcast!)
May 10, 2022 18:00 - 48 minutes - 33.4 MBLet's continue the conversation from last week, shall we?! I mentioned that burnout is one of my most requested topics -- and sure enough, I got so much positive feedback from last week's episode about it. So many of you can connect with the feeling of burnout and so I want to continue the conversation! In today's episode, I'm sharing a recent interview that I gave on the Priority Pursuit podcast. Victoria (the host) was kind enough to share the audio file with me and it was such a high per...
55 | When productivity leads straight to burnout
May 03, 2022 12:00 - 31 minutes - 21.3 MBHow often do we focus our attention on productivity? If you're anything like me, the answer is: OFTEN. So many of our business strategies and goals rely on us learning how to be super efficient and hyper-productive... but what happens when that productivity leads us (unknowingly) straight into burnout? In today's episode I'm covering 4 topics that will help you focus less on productivity and MORE on the qualities and values that will help you grow your business in a sustainable and FUN way....
When productivity leads straight to burnout
May 03, 2022 12:00 - 30 minutes - 20.7 MBHow often do we focus our attention on productivity? If you're anything like me, the answer is: OFTEN. So many of our business strategies and goals rely on us learning how to be super efficient and hyper-productive... but what happens when that productivity leads us (unknowingly) straight into burnout? In today's episode I'm covering 4 topics that will help you focus less on productivity and MORE on the qualities and values that will help you grow your business in a sustainable and FUN way....
4 ways to increase your leads (right now!) with guest host, Brooke Jefferson
April 26, 2022 13:00 - 48 minutes - 33.2 MBWell hello there! In today's episode, I'm SO excited to be guest hosting with Brooke Jefferson, a portrait photographer and fellow business coach! This episode is a juicy one because Brooke is diving into 4 ways to increase your leads -- and this isn't just for photographers either! Whether you're an online business owner, coach, starting a business, or in the middle of a growth season -- after this episode you'll walk away with so many tangible tips to help you book more clients and increas...
54 | 4 ways to increase your leads (right now!) with guest host, Brooke Jefferson
April 26, 2022 13:00 - 49 minutes - 33.9 MBWell hello there! In today's episode, I'm SO excited to be guest hosting with Brooke Jefferson, a portrait photographer and fellow business coach! This episode is a juicy one because Brooke is diving into 4 ways to increase your leads -- and this isn't just for photographers either! Whether you're an online business owner, coach, starting a business, or in the middle of a growth season -- after this episode you'll walk away with so many tangible tips to help you book more clients and increas...
53 | Seeing the BIG picture in your business
April 19, 2022 18:00 - 28 minutes - 19.6 MBSo often we get stuck in our day-to-day tasks -- responding to emails, providing the services, creating the products, etc... that we forget the bigger reason behind WHY we started this business in the first place! In the episode I'm diving into 4 main topics that will help you take a step back and see the bigger picture behind your business. These topics will help you better identify your goals, understand your values, get a clear picture around your ideal client experience, and help you tr...
Seeing the BIG picture in your business
April 19, 2022 18:00 - 27 minutes - 18.9 MBSo often we get stuck in our day-to-day tasks -- responding to emails, providing the services, creating the products, etc... that we forget the bigger reason behind WHY we started this business in the first place! In the episode I'm diving into 4 main topics that will help you take a step back and see the bigger picture behind your business. These topics will help you better identify your goals, understand your values, get a clear picture around your ideal client experience, and help you tr...
How to approach Public Relations as an online business owner
April 12, 2022 12:00 - 45 minutes - 31.1 MBPR (Public Relations) can feel like a really overwhelming topic for new business owners. Because of that, I LOVED this conversation with Brittney because we’re talking through how you can start thinking about PR as a growing business owner & 5 things that you need to consider BEFORE you start implementing a PR strategy. If you’re new to the concept of Public Relations and how to approach it in your business, this episode is PERFECT for you! We’re not getting super techy in this conversation...
52 | How to approach Public Relations as an online business owner
April 12, 2022 12:00 - 46 minutes - 31.8 MBPR (Public Relations) can feel like a really overwhelming topic for new business owners. Because of that, I LOVED this conversation with Brittney because we’re talking through how you can start thinking about PR as a growing business owner & 5 things that you need to consider BEFORE you start implementing a PR strategy. If you’re new to the concept of Public Relations and how to approach it in your business, this episode is PERFECT for you! We’re not getting super techy in this conversation...
5 Tips for launching a podcast (& celebrating 50 episodes!)
April 05, 2022 15:00 - 31 minutes - 21.3 MB50 episodes! I can't believe it! When I launched this back in the fall of 2020 I had no idea where it would lead me... and I'm so excited to be sharing my top 5 tips that I've learned along the way! Truthfully, if I were to share everything that I've learned, this episode would be hours and hours long 😅 but today I'm diving into the 5 things that were CRUCIAL for me to be able to consistently share and show up on the podcast. If you're thinking about launching a podcast OR if you're just ...
51 | 5 Tips for launching a podcast (& celebrating 50 episodes!)
April 05, 2022 15:00 - 32 minutes - 22 MB50 episodes! I can't believe it! When I launched this back in the fall of 2020 I had no idea where it would lead me... and I'm so excited to be sharing my top 5 tips that I've learned along the way! Truthfully, if I were to share everything that I've learned, this episode would be hours and hours long 😅 but today I'm diving into the 5 things that were CRUCIAL for me to be able to consistently share and show up on the podcast. If you're thinking about launching a podcast OR if you're just ...
Outsourcing tasks and projects with guest host, Kevyn Dixon
March 29, 2022 13:00 - 39 minutes - 27.4 MBFor the business owner doing ALL of the THINGS and thinking it might be time to start outsourcing -- this episode is for you! In today's conversation with Kevyn, she's sharing how she started outsourcing within her first couple of years of business, and how she's continued to outsource tasks and projects as her photography business has grown (8+ years later!) No matter what industry you're in, you'll find so many helpful tips inside today's episode -- and if you're a photographer, Kevyn's ...
50 | Outsourcing tasks and projects with guest host, Kevyn Dixon
March 29, 2022 13:00 - 40 minutes - 28.1 MBFor the business owner doing ALL of the THINGS and thinking it might be time to start outsourcing -- this episode is for you! In today's conversation with Kevyn, she's sharing how she started outsourcing within her first couple of years of business, and how she's continued to outsource tasks and projects as her photography business has grown (8+ years later!) No matter what industry you're in, you'll find so many helpful tips inside today's episode -- and if you're a photographer, Kevyn's ...
Tips for planning a solo work retreat/offsite
March 22, 2022 15:00 - 21 minutes - 14.8 MBPlanning solo business/work retreats have been so crucial to my business success! I've been on a few in the last few years and in today's episode I'm sharing some of my tips for how to plan one for yourself! Honestly, having a few days away in a private space (with access to the outdoors and nice getaway spots) helps me really focus in on the things that I want to make happen in my business and it helps to get away from the distractions of everyday life. You might think that these retreats...
49 | Tips for planning a solo work retreat/offsite
March 22, 2022 15:00 - 21 minutes - 14.8 MBPlanning solo business/work retreats have been so crucial to my business success! I've been on a few in the last few years and in today's episode I'm sharing some of my tips for how to plan one for yourself! Honestly, having a few days away in a private space (with access to the outdoors and nice getaway spots) helps me really focus in on the things that I want to make happen in my business and it helps to get away from the distractions of everyday life. You might think that these retreats...
48 | Nurturing your emotional needs as a business owner with life coach, Dara Poznar
March 15, 2022 18:00 - 49 minutes - 34.3 MBAs business owners, it's so important that we can identify, nurture and accept our emotional needs! Just as we have physical needs (food, water, shelter, etc.) -- our emotional needs help us feel secure, validated, accepted and loved! In today's conversation with Dara, she's sharing her insights around how to identify and nurture your emotional needs as a business owner so that you can live a life that is in alignment with your deepest desires. And get ready because she's going to walk us ...
Nurturing your emotional needs as a business owner with life coach, Dara Poznar
March 15, 2022 18:00 - 48 minutes - 33.6 MBAs business owners, it's so important that we can identify, nurture and accept our emotional needs! Just as we have physical needs (food, water, shelter, etc.) -- our emotional needs help us feel secure, validated, accepted and loved! In today's conversation with Dara, she's sharing her insights around how to identify and nurture your emotional needs as a business owner so that you can live a life that is in alignment with your deepest desires. And get ready because she's going to walk us ...
Are you unintentionally focusing on the "busy work"?
March 08, 2022 13:00 - 27 minutes - 18.8 MBHow can we know if the work that we're focusing on is really making an impact or keeping us stuck and running around in circles? Recently inside of the membership this question was asked and I wanted to take some time to dive into the questions I ask myself to see if the things I'm focusing on are really helping to move me forward in business. There are so many different strategies, tools, and processes that we can implement inside of our business at any given time -- so it's really really ...
47 | Are you unintentionally focusing on the "busy work"?
March 08, 2022 13:00 - 28 minutes - 19.5 MBHow can we know if the work that we're focusing on is really making an impact or keeping us stuck and running around in circles? Recently inside of the membership this question was asked and I wanted to take some time to dive into the questions I ask myself to see if the things I'm focusing on are really helping to move me forward in business. There are so many different strategies, tools, and processes that we can implement inside of our business at any given time -- so it's really really ...
46 | Starting fresh & making a pivot in your business with Kim Baker Gomez
March 01, 2022 16:00 - 41 minutes - 28.2 MBThere are so many emotions, thoughts and feelings that arise when we decide to create a new business -- and similarly, these same thoughts and feelings come up when we take our existing business and decide to pivot it in a new direction! In today's interview with Kim (of Kim Baker Beauty) we're having a real conversation around how we can navigate through the entire experience and continue working towards building a business that feels aligned and connected with our goals! P.S. The doors t...
Starting fresh & making a pivot in your business with Kim Baker Gomez
March 01, 2022 16:00 - 40 minutes - 27.5 MBThere are so many emotions, thoughts and feelings that arise when we decide to create a new business -- and similarly, these same thoughts and feelings come up when we take our existing business and decide to pivot it in a new direction! In today's interview with Kim (of Kim Baker Beauty) we're having a real conversation around how we can navigate through the entire experience and continue working towards building a business that feels aligned and connected with our goals! P.S. The doors t...
45 | When your business plans are taking longer than you expected
February 22, 2022 13:00 - 19 minutes - 13.2 MBSo often I have conversations with business owners that are in a growth stage, and I hear something similar to this -- “I thought I’d be further along by now” “I’m not on track to hit my goals” “I feel behind and I don’t know how to catch up” Here's a quick reality check though -- we are creating these timelines -- who says we're ACTUALLY behind?! In today's episode I'm sharing my strategies for how to stop feeling like you're "behind" & how to squash the belief that you should be furth...
When your business plans are taking longer than you expected
February 22, 2022 13:00 - 19 minutes - 13.2 MBSo often I have conversations with business owners that are in a growth stage, and I hear something similar to this -- “I thought I’d be further along by now” “I’m not on track to hit my goals” “I feel behind and I don’t know how to catch up” Here's a quick reality check though -- we are creating these timelines -- who says we're ACTUALLY behind?! In today's episode I'm sharing my strategies for how to stop feeling like you're "behind" & how to squash the belief that you should be furth...
44 | Defining your niche & simplifying your marketing strategy
February 15, 2022 13:00 - 24 minutes - 16.7 MBSometimes marketing and talking about your business feels really difficult. It's also hard to share content when you’re unsure who you’re sharing it FOR. the truth is though, marketing is actually really simple if you understand your audience and how you provide solutions for them. One thing I've noticed when speaking with other business owners, is that it's really easy to get caught up in the "busy work" instead of focusing in on the things that will make the biggest impact. Those things t...
Defining your niche & simplifying your marketing strategy
February 15, 2022 13:00 - 23 minutes - 16 MBSometimes marketing and talking about your business feels really difficult. It's also hard to share content when you’re unsure who you’re sharing it FOR. the truth is though, marketing is actually really simple if you understand your audience and how you provide solutions for them. One thing I've noticed when speaking with other business owners, is that it's really easy to get caught up in the "busy work" instead of focusing in on the things that will make the biggest impact. Those things t...
43 | Do you really *need* a rebrand??
February 08, 2022 13:00 - 20 minutes - 13.8 MBSometimes in life (and in business) we get the itch for big change. We feel the need to spice things up and so we decide to completely revamp our brand colors, logo, our offerings, and sometimes even our website. But here's the thing -- sometimes we don't actually need a rebrand. Sometimes the thing we really need to do is dig deep, find out why we feel this need for change in the first place, and get down to the ROOT problem of what we should actually be working on instead. In today's ep...
Do you really *need* a rebrand??
February 08, 2022 13:00 - 20 minutes - 13.9 MBSometimes in life (and in business) we get the itch for big change. We feel the need to spice things up and so we decide to completely revamp our brand colors, logo, our offerings, and sometimes even our website. But here's the thing -- sometimes we don't actually need a rebrand. Sometimes the thing we really need to do is dig deep, find out why we feel this need for change in the first place, and get down to the ROOT problem of what we should actually be working on instead. In today's ep...
42 | Overcoming Comparisonitis
February 03, 2022 13:00 - 26 minutes - 18.3 MBWhether you're brand new in your business or you're a seasoned business owner, we've all experienced comparisonitis -- that feeling when we can't stop comparing ourselves to others in our industry. As business owners we learn very early on that we're the ones in charge of our success -- and as exciting as that can feel at times, it can also feel very overwhelming. Mix that with some self-doubt, anxiety and fear of failure and and you've got the perfect comparisonitis cocktail. In today'...
Overcoming Comparisonitis
February 03, 2022 13:00 - 25 minutes - 17.6 MBWhether you're brand new in your business or you're a seasoned business owner, we've all experienced comparisonitis -- that feeling when we can't stop comparing ourselves to others in our industry. As business owners we learn very early on that we're the ones in charge of our success -- and as exciting as that can feel at times, it can also feel very overwhelming. Mix that with some self-doubt, anxiety and fear of failure and and you've got the perfect comparisonitis cocktail. In today'...
The ONE mindset strategy you need to achieve your goals!
January 27, 2022 14:00 - 19 minutes - 13.3 MBWhile I am a BIG fan of many mindset strategies, I also understand that as busy people -- we just don't have the time we'd often like to be able to practice all of them! This one strategy that we're talking about today is not only one of my favorites because it's backed by science (and WORKS!) -- but I also love that you don't need a lot of time to be able to do it regularly! If you've got big goals for this year and you're ready for a strategy that will help you follow through and achie...
41 | The ONE mindset strategy you need to achieve your goals!
January 27, 2022 14:00 - 19 minutes - 13.3 MBWhile I am a BIG fan of many mindset strategies, I also understand that as busy people -- we just don't have the time we'd often like to be able to practice all of them! This one strategy that we're talking about today is not only one of my favorites because it's backed by science (and WORKS!) -- but I also love that you don't need a lot of time to be able to do it regularly! If you've got big goals for this year and you're ready for a strategy that will help you follow through and achie...
40 | Are you ready to go full-time in your business??
January 20, 2022 16:00 - 24 minutes - 16.7 MBWhile there is no ONE BEST TIME to go full-time in your business (situations are truly unique for everyone!) there are a few tips that I have if you're considering taking the leap. In this episode, we're talking through my 4 big questions to consider if you're looking to transition full-time in your business. Links from this episode: Take a peek into the membership Learn more about 1:1 coaching Also, I'd love it if you left a review on Apple Podcasts -- I love getting to shout out my li...
Are you ready to go full-time in your business??
January 20, 2022 16:00 - 23 minutes - 16 MBWhile there is no ONE BEST TIME to go full-time in your business (situations are truly unique for everyone!) there are a few tips that I have if you're considering taking the leap. In this episode, we're talking through my 4 big questions to consider if you're looking to transition full-time in your business. Links from this episode: Take a peek into the membership Learn more about 1:1 coaching Also, I'd love it if you left a review on Apple Podcasts -- I love getting to shout out my li...
How to stop over-complicating your content strategy
January 13, 2022 14:00 - 22 minutes - 15.8 MBReleasing content on a consistent basis does NOT have to be complicated! Even when we start off with a simple sharing plan, it often gets more and more complicated as time goes on. The bigger our goals get, the more overwhelming the content creation process feels. So in this episode, I'm sharing my top 5 tips for how to consistently create great content + a few mindset tips to make the process feel even smoother! Links from this episode: Take a peek into the membership Learn more about ...
39 | How to stop over-complicating your content strategy
January 13, 2022 14:00 - 22 minutes - 15.8 MBReleasing content on a consistent basis does NOT have to be complicated! Even when we start off with a simple sharing plan, it often gets more and more complicated as time goes on. The bigger our goals get, the more overwhelming the content creation process feels. So in this episode, I'm sharing my top 5 tips for how to consistently create great content + a few mindset tips to make the process feel even smoother! Links from this episode: Take a peek into the membership Learn more about ...
38 | The truth behind investing in courses, coaching and education
September 17, 2021 12:00 - 15 minutes - 10.8 MBHey girl! Before you invest another dime into a course, program or coach -- listen in to this episode! We're having a candid conversation around the different strategies behind investing in yourself as a business owner, and we're getting super clear around what plan of action will be best for you right now in this season! Once you've listened in, I'd love to connect with you on Instagram and hear your biggest takeaways from the episode. I love getting to shout out my listeners and celebrat...
The truth behind investing in courses, coaching and education
September 17, 2021 12:00 - 15 minutes - 10.9 MBHey girl! Before you invest another dime into a course, program or coach -- listen in to this episode! We're having a candid conversation around the different strategies behind investing in yourself as a business owner, and we're getting super clear around what plan of action will be best for you right now in this season! Once you've listened in, I'd love to connect with you on Instagram and hear your biggest takeaways from the episode. I love getting to shout out my listeners and celebrat...
37 | YES -- you can take a break AND still grow a thriving business!
September 02, 2021 12:00 - 19 minutes - 13.5 MBHey girl! Do you ever notice how some of your BEST ideas and thoughts come while you're in the shower? Or taking the dog for a walk? Or going for a quiet drive in your favorite place? It's not a coincidence -- we HAVE to unplug if we're ever going to create a business that thrives. In this episode , we're busting the myth that says you always have to be working *on* or *in* your business in order to create success. And sometimes, even during the BUSY seasons, the BEST thing you can do for y...
YES -- you can take a break AND still grow a thriving business!
September 02, 2021 12:00 - 19 minutes - 13.6 MBHey girl! Do you ever notice how some of your BEST ideas and thoughts come while you're in the shower? Or taking the dog for a walk? Or going for a quiet drive in your favorite place? It's not a coincidence -- we HAVE to unplug if we're ever going to create a business that thrives. In this episode , we're busting the myth that says you always have to be working *on* or *in* your business in order to create success. And sometimes, even during the BUSY seasons, the BEST thing you can do for y...
36 | Real talk: Do I need a website if I'm just starting out??
August 26, 2021 12:00 - 12 minutes - 8.3 MB.... the answer is: MAYBE! (haha) In this episode we're breaking down the pro's of having a website and how it can help you look more professional to potential clients and customers -- BUT we're also gonna dig DEEPER to make sure you're creating the website you ACTUALLY NEED (spoiler alert; it's likely not the website that you THINK you need!) Once you've listened in, I'd love to connect with you on Instagram and hear your biggest takeaways from the episode. I love getting to shout out my l...
Real talk: Do I need a website if I'm just starting out??
August 26, 2021 12:00 - 12 minutes - 8.32 MB.... the answer is: MAYBE! (haha) In this episode we're breaking down the pro's of having a website and how it can help you look more professional to potential clients and customers -- BUT we're also gonna dig DEEPER to make sure you're creating the website you ACTUALLY NEED (spoiler alert; it's likely not the website that you THINK you need!) Once you've listened in, I'd love to connect with you on Instagram and hear your biggest takeaways from the episode. I love getting to shout out my l...
When your friends & family don't get you / your business
August 19, 2021 12:00 - 16 minutes - 11.3 MBHey girl! One of the things I hear most often from new business owners is this -- when we start our own business, we feel like those closest to us just don't get it. And truly -- I KNOW! It's hard when we're putting in SO much effort to create something from the ground up and the people that we care about think it's either a waste of time or "not a real job". How many of you have felt this with me?! In this episode we're talking through some tips for when you need some extra support -- as ...
35 | When your friends & family don't get you / your business
August 19, 2021 12:00 - 16 minutes - 11.3 MBHey girl! One of the things I hear most often from new business owners is this -- when we start our own business, we feel like those closest to us just don't get it. And truly -- I KNOW! It's hard when we're putting in SO much effort to create something from the ground up and the people that we care about think it's either a waste of time or "not a real job". How many of you have felt this with me?! In this episode we're talking through some tips for when you need some extra support -- as ...
I'm launching a business! Now where do I start!?!?
August 12, 2021 12:00 - 17 minutes - 11.9 MBHey girl! Launching a brand new business is one of the most EXCITING feelings! But once the initial excitement is gone, we're often left wondering -- NOW what do I do?? In this episode , I'm breaking down the first few things you NEED to focus on when you're just starting out. No fluff -- no "busy work" -- just the things that will help you hit the ground running like a true CEO! These things will not only help set you up for long term success, but they'll help ensure that your new business...