Building a sales model based on transparency

What if creating a more ethical and transparent supply chain was as simple as following a five-step process?

 In today’s episode I sit down with Aaron Lee, founder of Alchem Trading to discover his innovative CLEAN framework for chemical distribution.

From sourcing bulk chemicals for water treatment to those used in cosmetics, Aaron discusses the complexities of global supply chains.

Understand the pivotal role of reliability, regulatory adherence, and the ethical considerations of responsible consumption within the chemical industry.

Aaron shares how smaller companies can carve out a niche by focusing on specialised chemistries often overlooked by larger players.

Discover why positioning yourself as a problem-solver and maintaining visibility can make you indispensable to your clients.

This is more than just selling a product; it's about building relationships and being the go-to expert when challenges arise.

Tune in to learn how to make your mark in the ethical, transparent, and highly competitive world of chemical distribution

.--------- EPISODE CHAPTERS  ---------

(0:00:00) - Ethical and Transparent Chemical Distribution (12 Minutes)

This chapter explores the five fundamental steps of the clean framework for chemical distribution.  We discuss the importance of clarifying customer needs, ranging from finding alternative sources to ensuring market competitiveness.

(0:12:28) - Creating a Clean Chemical Framework (7 Minutes)

 Aaron shares the creation of the CLEAN framework for chemical distribution, designed to build reliable, ethical, and sustainable supply chains. Frustrated with the complexity often added by distributors, he developed this five-step process. ‘Clarify Locate, Evaluate, Agree, Nurture’

This structured approach ensures efficiency and ethical practices in chemical distribution.

(0:19:57) - Sales Strategies in Chemical Distribution (12 Minutes)

We explore how niche markets and specialised chemistries can be more accessible to smaller companies, as larger distributors may overlook them due to their size. The conversation highlights the significance of providing reliable service, transparency, and leveraging a global network, rather than merely selling a product.

Additionally, we discuss how positioning oneself as a problem-solver and offering valuable insights can attract clients, even if they don't initially need your services.

The importance of relationship-building, being present at the right time, and maintaining visibility so clients think of you when issues arise.

Follow Aaron

LinkedIn:  https://www.linkedin.com/in/aaron-lee-73823074/

Website: https://www.alchemtrading.com/

Follow me

https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/EU52m4knyzA