SquiggleThink: Dream team! Creating a cohesive sales and marketing unit
Sales Today
English - July 04, 2024 04:30 - 31 minutes - 28.8 MBBusiness Education personalbranding b2b bdm coldcalling complexsales consultativeselling emotionalintelligence enterprisesales negotiation presentationskills Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Want to know the secrets to building an unstoppable dream team and revolutionise your sales approach?
In this final episode of 'SquiggleThink' with Paul Fernandez, we uncover the ideal structure of a sales team, inspired by the precision and effectiveness of special forces units.
Discover the four specialist roles crucial for mastering "SquiggleThink," the complex, non-linear buying journey.
Whether you're looking to generate demand, qualify leads, or conduct impactful sales meetings, you’ll learn how to adapt these roles to fit any industry or business structure.
Say goodbye to the traditional handoff model and hello to a seamless, personalised customer journey.
We delve into the advantages of having a single point of contact throughout the entire sales process, enhancing customer satisfaction and retention.
Learn how overlapping roles, such as account managers and customer success managers, can ensure continuous engagement post-purchase.
Get practical tips on how to support your salespeople in their marketing efforts, creating a cohesive and satisfying customer experience that keeps clients coming back.
We break down the critical synergy between sales and marketing, offering strategies to amplify your company’s message effectively.
Understand the dynamics between different sales roles and the sales cycle, and recognise the pivotal role of founders and executives in generating demand and setting foundational strategies.
Tune in to find out how to build your own dream team and elevate your sales approach in today’s dynamic market.
--------- EPISODE CHAPTERS ---------
(0:00:00) - Building the Dream Team
Building a dream team involves demand generation, lead qualification, and sales, inspired by special forces structure.
(0:14:09) - Continuous Sales Process and Customer Happiness
Maintaining a seamless customer journey through integrated and personalised sales and customer success, with continuous engagement and support.
(0:19:13) - Synergy Between Sales and Marketing
Sales dynamics, roles, and strategies vary by industry, with collaboration between sales and marketing teams being crucial for success.
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