Scale of One to Tech
33 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 2 ratingsWelcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/
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Episodes
How Urban Jungle & Marshmallow Cut Through an ‘Un-sexy’ Insurance Industry with Marketing Director, Laura Woodhead and VP of Marketing, Sam Knott #S2E5
February 02, 2023 01:00 - 49 minutes - 34.3 MBVery few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott. As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures. We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing new ch...
Marketing Strategies to Beat the Recession with CMO’s at Hyperjar, Tymit and CIRCA5000, Amabel Polglase, Alessandro Onano and Abba Newbery #S2E4
January 05, 2023 01:00 - 44 minutes - 30.6 MBThe new year demands a new approach to marketing in 2023, and one of the most hotly contested industries right now is FinTech, particularly in the B2C space. Among the CMOs bringing their exciting services to life are Amabel Polglase (HyperJar, formerly at Facebook), Alessandro Onano (Tymit, formerly at Moneyfarm) and Abba Newbery (CIRCA5000, formerly at Habito). We hear from these remarkable marketing leaders as they take us through their brands’ marketing strategies despite consumers’ lo...
Standing Out in the World’s Most Important Industry with Flo Health CMO, Nick Lisher & PillSorted’s VP of Marketing, Chris Rushe #S2E3
December 08, 2022 01:00 - 48 minutes - 33.5 MBEveryone has experiences with health, therefore successfully navigating the sector opens up a huge potential for businesses utilising the latest in Health Tech. Flo Health have grown from a period tracker to becoming an essential female health partner, and PillSorted are driving digital accessibility to pharmacy services, both driven by exciting advancements in the space. Nick Lisher & Chris Rushe join us on this month’s Scale of One to Tech to break down the unique challenges in the secto...
Tutorful’s Former-CMO & Multiverse’s VP, Marketing on Cutting Through in EdTech & Maximising LTV: James Hamlin & Rachael Beckett #S2E2
November 03, 2022 01:00 - 36 minutes - 24.8 MBCovid exposed every child to a new, technologically fueled world of learning by necessity. With so many players in EdTech, how can you cut through to more customers, and keep them for longer? We’re joined this month on the podcast by VP, Marketing at Multiverse Rachael Beckett, and returning guest James Hamlin, once CMO at Tutorful and now Fractional CMO & Consultant. Rachael and James dive deep on the foray into new channels, the pain points they’re solving, how to cut through the noise,...
HelloFresh, Bella & Duke and Finisterre's CMOs on Staying Competitive in the D2C Market: Luis Lacerda, Tushar Kaul and Franky Athill #S2E1
October 06, 2022 00:00 - 53 minutes - 36.7 MBWelcome back to the Scale of One to Tech podcast, returning for a stellar series 2! Kicking things off strong with a focus on the D2C world, we’re joined by three fantastic CMOs - HelloFresh’s Luis Lacerda, Finisterre’s Franky Athill and Bella & Duke’s Tushar Kaul. In this premiere of the new series, find out what distinguishes communities from an audience, why attribution should be your #1 priority, the secrets to efficient performance marketing in the face of waning consumer confidence, ...
Mindful Chef: Breaking Tradition at the UK’s #1 Rated Recipe Box with Co-Founder & CMO, Giles Humphries #21
May 05, 2022 00:00 - 53 minutes - 37.1 MBMindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition… Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audiences, creating laser-focused branding, and why you should break the ‘business by textbooks’ approach. This episode covers Advice for bringing hun...
Harnessing Network Effect & Product-Led Innovation with Nude CMO Yoann Pavy #20
April 07, 2022 00:00 - 44 minutes - 30.7 MBYou’d be lucky to acquire the experience of joining one unicorn in your marketing career, but between Deliveroo and Depop, Yoann Pavy has the lessons from two of the largest. Now taking his expertise to an innovative FinTech startup in the form of Nude, Yoann joins Alex on the Scale of One to Tech podcast to demystify network effects, and the overused buzzword of ‘growth marketing’. We also hear the challenges coming from creating content more native to new platforms, how business size af...
Product-Focused Marketing Magic & Crowdfunding Culture with Co-Founder & CMO of Chip, Alex Latham #19
March 10, 2022 01:00 - 42 minutes - 29 MBBeing a successful CMO takes a determined individual with a great skill set, but there’s much more to learn from those who do so alongside being a Co-Founder… The resilience that Alex Latham has shown is exhibited marvellously in Chip, one of the UK’s fastest growing FinTech startups with a huge customer base of over 200,000 users. In this month’s Scale of One to Tech, we learn the resilience and collaboration that makes an admirable Co-Founder, the product-focused approach we’re yet to s...
Growing Spotify's Global Subscribers with Nikki Lambert, now CMO at Popsa #18
February 10, 2022 09:00 - 59 minutes - 41.1 MBToday Spotify has over 180 million premium subscribers, but at the start of Nikki Lambert’s tenure, that number was just 200k. Having been involved in its meteoric expansion into dozens of new territories, it’s clear that Nikki’s marketing focus promises a bright future for Popsa, where she’s now CMO. Nikki joins Alex Marriner on this episode of Scale of One to Tech to share how she uses data to tell stories, the immeasurable value that a passionate leader can bring to a team, and how Pop...
Playing the Long Game & Keys to Cutting-Through with Founder of eOpinion, Chris Hutchings #17
January 06, 2022 01:00 - 48 minutes - 33.5 MBAny entrepreneur needs to be somewhat adept in marketing and, having been CMO at Quidco, Chris Hutchings is taking these learnings forward into his latest venture - eOpinion. Across the numerous, varied experiences Chris has been through en route to becoming a Founder, he’s learned the keys to cutting through to the forefront of the survey space. In this month’s Scale of One to Tech, Chris shares how he shapes his approach to polls for maximum engagement, his focus on long-term success, an...
Breaking Barriers & Transcending Industries with CMO at Superscript, Mai Fenton #16
December 09, 2021 01:00 - 37 minutes - 25.6 MBAs an Asian woman, Mai Fenton has leapt over her fair share of hurdles through her rich and varied career, and as Superscript’s CMO she’s illustrating the opportunities available for multi-skilled female marketers like herself. Mai’s 20-year career includes stints with Unidays, TKMaxx & Pentland Brands; she’s taken the industry-specific skills from wildly different sectors and channelled them into her role at this rapidly growing startup. On this month’s episode of Scale of One to Tech, w...
Tutorful CMO, James Hamlin; Disrupting Sectors Through Technology #15
November 04, 2021 01:00 - 43 minutes - 29.8 MBConsidering the number of current channels and platforms that didn't even exist at the start of James Hamlin’s marketing career, it’s evident that the emergence of new technologies is presenting opportunities to disrupt sectors. James, now CMO at online EdTech marketplace Tutorful, joins Alex on the Scale of One to Tech podcast to discuss how the necessary tech shift that we’ve seen in the past two years has changed marketing strategies, the need for an authentic and transparent voice, and ...
Leadership in the Hybrid Workplace with Trinny London’s CMO, Shira Feuer #14
October 07, 2021 00:00 - 40 minutes - 27.8 MBLeadership is not the same as it was 12 months ago, regardless of industry - with the past year’s events CMOs have been forced to adapt to keep their teams collaborating effectively and their messages cutting through. As CMO in a thriving D2C powerhouse, Trinny London’s CMO, Shira Feuer, is taking the pandemic in her stride, employing the incredible experience she’s amassed at giant brands like Burberry and The Walt Disney Company. Join us as we discuss the differing approaches to marketi...
Perfecting Your Channel Mix & Curating Culture with CMO at Molo Finance, Dennis Volkmann #13
September 09, 2021 00:00 - 47 minutes - 32.4 MBBreadth of experience is a formidable tool in any CMO’s arsenal. Between startups, scaleups, international roles and varying industries, it’s safe to say that Molo Finance’s Dennis Volkmann fits the bill perfectly. Dennis has held management positions and CMO roles for an impressive period of his career spanning renowned brands like Depop, Airbnb and Mettle, and it’s this range of roles that have delivered with them lessons on ideal leadership traits, choosing the most effective channels, a...
Killer Interview Questions, Leadership Lessons & Females in FinTech with SO-SURE’s CMO, Nicola Vidal #12
August 12, 2021 00:00 - 46 minutes - 32 MBWelcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 years. With such a plethora of knowledge and experience, we hear Nicola weigh in on what makes a great marketing leader, FinTech’s increasing appe...
Combining Google-Style Recruitment & Netflix’s Storytelling with Appear Here’s CMO, Gaston Tourn #11
July 08, 2021 00:00 - 49 minutes - 34.1 MBWelcome back to the next episode in our CMO series of Scale of One to Tech, and we’re continuing with a guest whose incredible career path has seen him in top marketing positions at Google, Badoo, Emma, and now Appear Here, one of Wired Magazine’s 100 Hottest Startups. With international marketing experience, two Master's degrees and 8 languages under his belt, Gaston Tourn has demonstrated at the highest level how to combine creative writing and storytelling skills with the more analytical...
Building a Booming, Sustainable D2C Brand with Wild Cosmetics Co-Founder, Charlie Bowes-Lyon #10
June 10, 2021 00:00 - 43 minutes - 29.9 MBAs the need for sustainable hygiene products grows ever-stronger, the space in the market for an environmentally friendly, convenient way to rid the bathroom of plastic waste has opened up for the incredible Wild Cosmetics. With a focus on innovating beyond their initial, highly successful natural deodorant, the Co-Founder and CMO behind their marketing strategy - Charlie Bowers-Lyon - joins Alex on this episode of Scale of One to Tech to detail the story of their turbulent two year journe...
Hiring five star growth marketers for effective scaling with Growth Marketing Advisor and Founder at Kurve, Oren Greenberg #9
May 13, 2021 00:00 - 50 minutes - 34.8 MBWith an almost immeasurable series of variables that come with setting up a growth framework, there are numerous, invaluable lessons to learn from the experience that Oren Greenberg has amassed, nurturing massive growth in startups and corporates alike. From the considerations of building in-house functions vs enlisting the specialisms of an agency, to identifying the right skills in budding growth marketeers, and much more, we hear from Oren - a Growth Marketing Advisor and Founder of Kurv...
7 Steps to Scale with Founder of The Part-Time CMO, Lucy Woolfenden #8
April 08, 2021 00:00 - 33 minutes - 23.4 MBWhether you’re bootstrapping or boosted by seed funding, crafting a marketing strategy to scale up requires patience to reap the rewards. As it turns out, Lucy Woolfenden - a growth marketer with incredible credentials including Yolt and Skype - has refined the concept into a growth formula of her own: her 7 Steps to Scale. Now the Founder of The Part-Time CMO, Lucy joins us on the podcast to talk about the strategies that help her clients through early stages of seed funding, and maximise ...
TransferGo’s leadership strategies for maximising growth with Gareth Knight #7
March 11, 2021 01:00 - 42 minutes - 29 MBWe’ve all been through our personal hell recently. So how do you adapt your leadership style to make the most of your team when they’re battling the stresses of home life? In Gareth Knight’s view, a small show of vulnerability and a healthy dose of empathy go a long way to earning your team’s respect. Having held numerous senior and CMO roles at TransferGo and PayAsUGym and bringing his expertise to Trainline, Gareth goes into detail in this episode of the Scale of One to Tech podcast on ta...
Revolutionising Deliveroo’s paid search with Co-Founder and MD of WeDiscover, Byron Tassoni-Resch #6
February 11, 2021 01:00 - 42 minutes - 29.1 MBThe power of data science can convert your paid search strategy from a simple channel to a competitive advantage. You need look no further than Byron Tassoni-Resch’s effect on Deliveroo, whose ‘virtual neighbourhoods’ grew their paid search by a staggering 166%. Driven by the motivation to solve interesting problems, Byron has founded his own paid search agency, WeDiscover. Forming in March 2020, arguably the most challenging time to do so, Byron shares some of the most challenging aspects ...
Digital Marketing in the USA versus Europe with Founder & Owner of Fatum Expediendi LLC, Janina Siede #5
January 14, 2021 01:00 - 37 minutes - 25.9 MBWhen it comes to marketing campaigns on an international scale, a measured approach to cultural differences is key, a fact not lost on Janina Siede, a Senior Performance Marketing Leader with a palette of experiences from both sides of the pond we call the Atlantic Ocean. As Founder & Owner of Fatum Expediendi LLC, Janina understands the various nuances of working culture internationally. On episode 5 of the Scale of One to Tech podcast Alex Marriner learns how life on the East and West co...
Championing working culture for successful international marketing campaigns with Founder & Owner of Fatum Expediendi LLC, Janina Siede #5
January 14, 2021 01:00 - 37 minutes - 25.9 MBWhen it comes to marketing campaigns on an international scale, a measured approach to cultural differences is key, a fact not lost on Janina Siede, a Senior Performance Marketing Leader with a palette of experiences from both sides of the pond we call the Atlantic Ocean. As Founder & Owner of Fatum Expediendi LLC, Janina understands the various nuances of working culture internationally. On episode 5 of the Scale of One to Tech podcast Alex Marriner learns how life on the East and West co...
Using mindset innovation to become a multi-talented T-shaped marketer with on-demand Chief Marketing Officer Mehul Garg #4
December 10, 2020 01:00 - 39 minutes - 27 MBThis year’s demand for creative solutions to new problems has facilitated the meteoric rise of the T-shaped marketer - someone with a breadth of knowledge that allows them to apply their expertise to a range of opportunities. In this next episode of the Scale of One to Tech podcast, Marketing Executive Mehul Garg details his “3 lives” in marketing - from a corporate career, to scale-up startups, and now being an ‘On-demand CMO’. We learn how marketers need to be ‘channel agnostic’ to become...
T-shaped marketers, responsible consumerism and adapting to new tech trends with on-demand Chief Marketing Officer Mehul Garg #4
December 10, 2020 01:00 - 39 minutes - 27 MBThis year’s demand for creative solutions to new problems has facilitated the meteoric rise of the T-shaped marketer - someone with a breadth of knowledge that allows them to apply their expertise to a range of opportunities. In this next episode of the Scale of One to Tech podcast, Marketing Executive Mehul Garg details his “3 lives” in marketing - from a corporate career, to scale-up startups, and now being an ‘On-demand CMO’. We learn how marketers need to be ‘channel agnostic’ to become...
A masterclass in SEO and engagement with Digital Marketing Specialist & Founder of Alfred & William, Rob Young #3
November 19, 2020 02:00 - 32 minutes - 22.5 MBSEO is a tool that can reap rewards in tumultuous times - only if you’ve optimised it months (or even years) before you need it! The companies who have mastered SEO for the long run have been able to adapt to the current shift towards eCommerce, an observation that Digital Marketing Specialist Rob Young has seen with many of his clients. Rob heads up Alfred & William, a digital marketing consultancy who work with clients such as Moo, Timeout and Bookatable. He joins Alex Marriner for episod...
SEO success, app engagement and the resurgence of subscriptions with Digital Marketing Specialist & Founder of Alfred & William, Rob Young #3
November 19, 2020 02:00 - 32 minutes - 22.5 MBSEO is a tool that can reap rewards in tumultuous times - only if you’ve optimised it months (or even years) before you need it! The companies who have mastered SEO for the long run have been able to adapt to the current shift towards eCommerce, an observation that Digital Marketing Specialist Rob Young has seen with many of his clients. Rob heads up Alfred & William, a digital marketing consultancy who work with clients such as Moo, Timeout and Bookatable. He joins Alex Marriner for episod...
Building a best-in-class performance marketing team with Secret Escapes' Head of Performance & Revenue, Rumyana Miteva #2
November 19, 2020 01:00 - 20 minutes - 14.4 MBWould you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well. Rumyana joins Alex Marriner in episode 2 of the Scale of One to Tech podcast to discuss how Secret Escapes have maintained passion and engagement from their staff and the tools used to do so. They al...
Secret Escapes’ formula for hiring best-in-class performance marketers with Head of Performance & Revenue, Rumyana Miteva #2
November 19, 2020 01:00 - 20 minutes - 14.4 MBWould you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well. Rumyana joins Alex Marriner in episode 2 of the Scale of One to Tech podcast to discuss how Secret Escapes have maintained passion and engagement from their staff and the tools used to do so. They al...
Becoming a market leader through bold, brave risk-taking with Head of Growth at “Feast It”, Curran Dye #1
November 19, 2020 00:00 - 36 minutes - 25.2 MBThere’s no doubting that the events sector has been hit hard in 2020. But it’s also inspiring to hear the stories of those that embraced uncertainty, pivoted quickly and adapted to new technologies to fight for survival. Someone leading this change is Curran Dye, the Head of Growth at “Feast It”, the UK’s leading event planning platform, currently 7 on the top 100 StartUps list and named the future of event catering by StartUps of London. Curran joins Alex Marriner, for episode one of the “...
Taking bold, brave risks to become the leader of your market with Head of Growth at “Feast It”, Curran Dye #1
November 19, 2020 00:00 - 36 minutes - 25.2 MBThere’s no doubting that the events sector has been hit hard in 2020. But it’s also inspiring to hear the stories of those that embraced uncertainty, pivoted quickly and adapted to new technologies to fight for survival. Someone leading this change is Curran Dye, the Head of Growth at “Feast It”, the UK’s leading event planning platform, currently 7 on the top 100 StartUps list and named the future of event catering by StartUps of London. Curran joins Alex Marriner, for episode one of the “...
Welcome to the "Scale of One to Tech" podcast
November 06, 2020 15:00 - 1 minute - 1.32 MBThe podcast for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe. I hear so many influential stories each and ...
Welcome to the "Scale of One to Tech" podcast by Acquire Digital Talent
November 06, 2020 15:00 - 2 minutes - 2 MBHello and thank you for joining me on the Scale of One to Tech. This is a monthly podcast for Senior Marketing Leaders and Executives from within the tech startup and scale up space. The Scale of One to Tech podcast is now 18 episodes deep and so far, I've had the privilege of interviewing leading Senior Marketing Executives from companies such as Appear Here, Trinny London, Molo Finance, Popsa and Wild Cosmetics. During each episode, you'll get a better understanding as to what makes e...