Building a best-in-class performance marketing team with Secret Escapes' Head of Performance & Revenue, Rumyana Miteva #2

Scale of One to Tech

English - November 19, 2020 01:00 - 20 minutes - 14.4 MB - ★★★★★ - 2 ratings
Marketing Business Management digital marketing marketing technology growth scaleup startup fintech healthtech direct to consumer growth marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Becoming a market leader through bold, brave risk-taking with Head of Growth at “Feast It”, Curran Dye #1

Next Episode: A masterclass in SEO and engagement with Digital Marketing Specialist & Founder of Alfred & William, Rob Young #3

Would you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well.

Rumyana joins Alex Marriner in episode 2 of the Scale of One to Tech podcast to discuss how Secret Escapes have maintained passion and engagement from their staff and the tools used to do so. They also explore the recent shift towards T-Shaped marketeers, identifying current and future business needs, and upskilling your team.

This episode covers

Improving your business development communicationsAssessing current and upcoming business needsIdentifying cultural fits in employment candidatesDiversity and inclusion when hiringSpecialist vs T-Shaped marketeersKeeping staff engaged and passionate

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