Championing working culture for successful international marketing campaigns with Founder & Owner of Fatum Expediendi LLC, Janina Siede #5

Scale of One to Tech

English - January 14, 2021 01:00 - 37 minutes - 25.9 MB - ★★★★★ - 2 ratings
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Previous Episode: T-shaped marketers, responsible consumerism and adapting to new tech trends with on-demand Chief Marketing Officer Mehul Garg #4

Next Episode: Revolutionising Deliveroo’s paid search with Co-Founder and MD of WeDiscover, Byron Tassoni-Resch #6

When it comes to marketing campaigns on an international scale, a measured approach to cultural differences is key, a fact not lost on Janina Siede, a Senior Performance Marketing Leader with a palette of experiences from both sides of the pond we call the Atlantic Ocean.

As Founder & Owner of Fatum Expediendi LLC, Janina understands the various nuances of working culture internationally. On episode 5 of the Scale of One to Tech podcast Alex Marriner learns how life on the East and West coast of America can differ drastically, the disparity of work culture and cost of education between Europe and the States, and how to improve the chances for success with your international marketing campaigns.

This episode covers

Differences between marketing in the UK and USComparing working cultures on the East and West CoastEducational barriers to entry for entry-level jobsUtilising iOS’s large US market shareAdapting marketing campaigns to cultural differences

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