Killer Interview Questions, Leadership Lessons & Females in FinTech with SO-SURE’s CMO, Nicola Vidal #12

Scale of One to Tech

English - August 12, 2021 00:00 - 46 minutes - 32 MB - ★★★★★ - 2 ratings
Marketing Business Management digital marketing marketing technology growth scaleup startup fintech healthtech direct to consumer growth marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Combining Google-Style Recruitment & Netflix’s Storytelling with Appear Here’s CMO, Gaston Tourn #11

Next Episode: Perfecting Your Channel Mix & Curating Culture with CMO at Molo Finance, Dennis Volkmann #13

Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 years.

With such a plethora of knowledge and experience, we hear Nicola weigh in on what makes a great marketing leader, FinTech’s increasing appeal to Gen Z, diversity in the FinTech & CMO space, advice for CEOs hiring their first CMO - and that’s just scratching the surface...

This episode covers

Attributes that make a great marketing leaderFinTech’s shift towards appealing to Gen Z-ers and MillennialsMaking the most of influencer marketingAdvice for CEOs hiring their first CMOBoosting diversity in the FinTech CMO spaceWriting better, clearer, more inclusive job adsKiller interview questions

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