The AltAgency Show

The Last Episode - For Now

The Top Reason Small Agencies Struggle With Sales

You're likely self-sabotaging your sales. Most people don't even recognize they are guilty of this when selling their agency services... So if you're not getting new clients and increasing your revenue, watch now to see if this is the reason you're holding yourself back.

3 Ways To Generate Leads From Your Facebook Group

Outside of paid traffic and our email list, building and managing our own free private Facebook™ group for our prospects has become one of the most valuable assets in our business It helps us nurture prospects, shorten the sales cycle and turn leads into prospects and then into clients. In this video, I'll break down the 3 ways we're using our group to generate leads and how you can get started doing the same. Are you using your own Facebook group yet? Comment below.

7-Figure Agency Math

It's not about productizing. It's not about Facebook™ ads... It's almost ALWAYS because of this one thing. Math. In today's video, I want to break down the exercise - that when skipped - leaves agencies in that "glorified freelancer" state of business.

The Ugly Truth About Success

I've had a lot of ups and downs in business and not too long ago I felt like I was losing a race I didn't even know I entered... That's when I learned the ugly truth about success. If you don't define success for yourself, you'll blindly adopt someone else's.

I Built A 7-Figure Business - Now What?

That's what a client asked me. If making 7-figures in your business is a goal of yours and you've dreamed what it would be like... You've played it out in your mind exactly how much better things would be... You'll want to watch this video. I have been chasing the 7-figure goal for a while and we hit it last year and I wanted to share some of what has actually changed. I think you might be surprised. I was...

Lead Nurture Marketing | What Content Should You Share

In fact, you know you should and need to be creating more content in order to attract your ideal clients vs relying on referrals. But, what should you say? What type of content should you be consistently sharing? In today's video, I'll break down the 4 types of content that help turn prospects into buyers.

Lead Nurture Strategy | Where To Connect with Prospects

That's it. If that's the ONLY way you're nurturing leads into prospects then you're missing the boat in 2021. With most industries averaging below 20% email open rates, you can't just rely on email. In today's video, I break down 6 places you should be building and using to nurture your leads into prospects.

How To Build A Product Inside An Agency

"The lumber industry sells what used to be waste — sawdust, chips, and shredded wood — for a pretty profit. Today you’ll find these by-products in synthetic fireplace logs, concrete, ice strengtheners, mulch, particleboard, fuel, livestock and pet bedding, winter road traction, weed killing and more." Jason Fried, Basecamp. You might recognize that name. Basecamp was the "waste" or byproduct of Jason Fried's web agency. They needed to better manage their client projects. So they built s...

Team Growth Mindset | 7 Lessons I Learned Growing My Team Quickly

For me, it's fairly new. AKA I'm still figuring it out as I go. We went from a team of 3 to a team of 11 in about 8 months. This led to a record year and some lessons and tips I want to share with you so you can avoid some of the mistakes I've made along the way. I honestly think growing a team is one of the most challenging and rewarding things we can do as entrepreneurs. I know many give up way too soon or shy away from building a team at all if they had trouble the first time... But...

Digital Marketing Pricing Model | What To Sell and How To Price Your Services

Well, as you begin to package your IP (intellectual property) into things like training, programs, workshops, consulting, coaching, courses, and more... Pricing can be a little “mysterious”. I get it. Well, in this episode I want to break down the only 3 things you can sell, how those get packaged up by the most successful, and what you can be charging for them.

Death By Standard Operating Procedure (SOPs)

The number of digital and creative agency owners that I talk to that think SOPs (standard operating procedures) are the "key" to removing themselves from their business have it all wrong. I know, cuz I've been there. You learn of SOPs and start documenting everything you do. The problem? You do too much stuff as it is so you end with thousands of SOPs but you never USE them FREQUENTLY enough to benefit from having them in the first place. It's death by 1000 SOPs. "But, Greg, having SOP...

Show New Clients What To Expect

Showing up to your new client kickoff call without a plan puts you at risk of starting the relationship off on the wrong foot. This can lead to refunds. Scope creep. Projects taking longer than they need to. Unhappy clients. Clients that yell at you... (ouch) So, if your new client onboarding experience is cobbled together at best — you need to install this campaign. It's simple. It works. It will help you create better clients. Ones that follow instructions and allow you to do you...

How We Set Goals In Our Agency

In today's video I wanted to give you a glimpse into the high-level process we use as well as many of our clients. There is one KEY ingredient to our goal-setting process that has changed how we set goals and make sure we hit them. Honestly, it's one ingredient that most leave out and that's why they end up burnt out, exhausted and want to give up before ever reaching their goal. So, check out today's videos and leave a comment sharing how YOU set goals.

My Highest ROI Habits

No joke, I love hearing how successful people organize and manage their day. Stop lying, I know you do too. So, it got me thinking... Which of my which habits are the highest Return On Investment (ROI)? So, instead of walking you through my day or week... I wanted to share the HIGHEST ROI Habits that have helped me in building a 7 figure business. Here's the thing. These 10 habits are so simple that you can start using them immediately. So, in today's video, I'll break down each of t...

Agency Stuck In Fulfillment?

I just put together a training on the 6 mistakes digital and creative agencies make that have them stuck in fulfillment unable to grow profitably... ...and the 6 steps to fix it.   Here's what I'd like you to do   Step 1: Watch the training Step 2: Use the link below the video to schedule a call with our team if you find yourself nodding your head to any of what I said in that video.   We'd like to help you get unstuck.  And quickly.   So, talking to a real human about how that might w...

How to Price Your First High-Ticket Consulting Program

Especially when you're launching something new to your clients or your market. Should you price high? Low? Free? In today's episode,  I shared a snippet from one of our weekly coaching calls inside of our 90 Day Foundations Program discussing how I'd think about and approach pricing your first high-ticket consulting offer. Oh, and I also cover why so many gurus just want you to charge as much as possible. ;) So there's that. Let me know your biggest takeaway.

Why Do Organic Marketing?

In a recent coaching call, we covered this and I wanted to share a short snippet from that call to discuss where I see most people get it wrong when it comes to doing organic. What do I mean by organic? If you want to build an audience, influence and authority you have to share your point of view. There are a lot of ways to do that. You can start a YouTube channel, a podcast, etc but the fastest and lowest tech ways are things like: Written posts on your social profiles. Going live. T...

Improve Your Virtual Training

2020 only accelerated that by like 2 years. lol. We've all been on a ton more zoom meetings. Events have gone virtual. Workshops? Virtual. People are consuming more educational and entertainment content online than ever before. So, we want to 1) stand out and 2) make sure out content that was once interactive doesn't feel stale and like a high school lecture. In today's video I want to share the TWO most important tips for you to up level your content in 2021 and moving forward. This ...

Put Your Clients Second

And it starts with putting your client SECOND! Yup. While counter-intuitive, I'll show you how this principle allowed us to escape the feast and famine rollercoaster of income. Have a watch, and leave a comment with your biggest takeaway. ------ 👉 Join our Free Group Of Agency Owners Looking To Grow and Scale - http://altagency.com/group Each and every week we offer up free training and resources to help you grow.

Bundle Strategy With Execution In Your Agency

Execution is increasingly becoming a commodity. So, if you fall into 1 of 2 buckets below you're gonna want to listen. Bucket 1: Take payment 1 and develop the strategy and or audit for your client. Then sell them again for payment 2 to execute the strategy. Bucket 2: Give away strategy and or audit for free in hopes of getting paid to execute. Both of these are bad moves. In today's video, I'm going to share why it's important for you to bundle your strategy with execution. And, ho...

10 Lessons From A 7-Figure Year

👉 Join our free Facebook Group for Agency Owners: http://altagency.com/group Right before Christmas we held our annual team meeting. It was 2 days of planning 2021 and some fun team activities like trivia and a virtual escape room. I had the opportunity to share with my team, my top 10 lessons and takeaways from a record year for us. I thought it might be helpful and useful to share those with you so I put together a video walking through the most important things I learned from finally ...

My Journey To A 7-Figure Year

Well, we did it. We crossed the 7-figure mark in a year. Apparently, only 3-4% of small businesses ever do that so we're pretty pumped to finally get there ourselves but...I'll be real with you...it's been a journey. So, I put together today's video breaking down how the journey looked. I don't do this to brag in any way and honestly, I can see much clearer and bigger now. But we came a long way. We aren't one of those Facebook ads you see promising to get 7-figures in 8 months or any o...

A "Full" Agency Isn't Good

Maxed out in your agency? At capacity? Well, that's nothing to write home about. There is a lot of lost revenue and people you just can't help that need it. So if that's the case AND you're still working over time and not KEEPING enough of that money - keep reading. Now, maybe you're fine with that in which case you won't like the video cuz you can't help more people or make more income... But ask yourself... "Am I ok with this?" "Am I happy with the revenue and impact i'm making?" ...

Spend Time On These Activities To Get Clients

Some are faster than others. 1 requires cash. The rest — require time, consistency and volume. They all work. You shouldn't use only one. But you shouldn't start by trying to do all of them. Which will you focus on? Comment below and let me know. Oh, and if you want help applying these to your business let me know and we can chat.

Add New Revenue Streams To Your Agency

If you say things like: "I build websites" "I create funnels" "I build marketing strategies" You are thinking and speaking like a DOer. If that's all you thought you were it's time to change how you think. You KNOW HOW to do. Once you get that, you'll realize you have many more options on how to get paid. In today's video, I'm going to show you the options you have to get paid for your know-how and add a new revenue stream to your agency.

The Wealthy Agency Owner

"Real wealth doesn't come through hours. It comes through starting a company or investing" - Naval Ravikant. The problem most agency owners have is that they got the "starting a company" part right but their company is based on hours. Aka Selling their hands. In today's video, I want to break down Naval's 3 classes of leverage that can help you become a wealthy agency owner.

How To Build A Better Marketing Machine

You have to build a marketing machine. Depending on where you hang out online, you likely hear funnel this, funnel that... blah. blah. blah. Funnels are important but it doesn't have to be mysterious and it's really just like any other machine. You have the core system which is an asset and you're going to have the inputs that feed that system/asset. In today's video, I'm sharing a clip from one of our coaching calls where I sketch out the core pieces of the machine you need. Warning: ...

3 Steps To Get Clients Coming To You

It makes "selling" way simpler...and NOT feel like selling. In this video, I want to break down the 3 things we've done to make that happen like clockwork so that we attract the RIGHT clients each and every month. The best part? You can get started doing these things today.

Stop Overcomplicating Things (Some #RealTalk I Shared With My Clients)

It's a message that might just be the kick in the butt that you need. That's the only reason i'm sharing it. Cuz... You are probably over complicating things... And it's hurting you. Bad. So...I said what I had to say as a coach and mentor to our clients. We call these #realtalk or #toughlove moments. Listen if you want a kick in the butt. (Warning: it's 28 minutes. Cuz that's how long the message needed to be)

Do your clients want what you have?

I fell into this trap a long time ago, so I know how it feels. I recently just had a client that was dealing with this very issue. In today's episode, I'll share how he was falling in love with his solution and not the problem and what he could do to turn things around.

My Weekly Agenda Using Notion

If so, we'd probably get along great. Just recently I started using Notion. First, I started using it to manage my days/week. That's what this video is about. But since, our entire team has started using it and it's helping us run our 7 figure business way more effectively. So today, I wanted to share how I use Notion.

Different types of productized services

The most common is called "Unlimited" services pioneered by a company called WP Curve then followed up by ones like Design Pickle. But that's only one METHOD. Now that we've helped about 300 agency owners productize their services and knowledge we've realized that there isn't just ONE way to do it. There are 6 different ways our clients have done it and there are even services we use and love that I'll share today that have different ways of delivering their services more like products.

The 4 Biggest Mistakes Agencies Make When Productizing Their Services

As an agency owner productizing our services was THE best thing we did for our business. It opened so many more doors, allowed us to master our craft and expand our offerings even more in a way that allowed us to have a bigger impact. You'll often find me screaming from the mountain tops that agency owners should productize and add training programs etc BUT, there are some common mistakes that I see people make when productizing that actually prevents them from the results they hoped for w...

3 simple things to automate when you get a new client

Want to wow your clients and have them super pumped to get started working with you? What do YOU think is more important? Value or Experience? Well, I just finished putting together this 10 minute Youtube Video on "3 Things To Automate When you Get A New Client".

My Top Business Lessons Since Starting My Youtube Channel

Now, I have more than 100 videos but this was my 100th after my official "reboot" if you can call it that.   Anyway, I polled our free facebook group and asked them what I should talk about for the 100th episode and it was THIS! Since launching the channel, so many amazing things have happened to me and our business.   It's helped in more ways than I can imagine.   But, I also had a few false starts.   That being said, I've learned a lot and boiled it down into my top 10 learning lesson...

The Automatic Agency

Building assets Designing systems that make our lives easier Creating a process for feeding the above systems with the required inputs If you literally do these three things over and over across the 5 growth levers in your business, you’ll be building a business that can run and grow without you.  And you’ll get to choose how often you work and what you focus on when you do.  This is what I'm doing.  It’s working for me.  I think it will work for you.  Check it out. 

Growing Your Agency Just To Break Even

In today's episode I want to share a common mistake among agency owners and service providers that happens often without them even realizing it.  It’s usually the very thing preventing people from hitting their desired goals.  I’ve been guilty of it.  You might too.  If you don’t do something about it, it will eventually take you out of the game… Unless you give up before that. 

How To Train Your Team In Your Coaching Business

Since April we’ve brought on 5 new people to our sales team, transitioned my Executive Assistant into a Sales Coordinator, and hired a Media buyer.   That’s 6 new people in the last 90-120 days. While we’re not perfect, I've put together a video breaking down how we train and onboard new people so they are making an impact quickly.  

Tips To Time Blocking With Client Deadlines

Time blocking isn’t a set it and forget it thing.  In fact, I’ve had to change my “ideal workweek” multiple times in the last 90 days.  Covid? Fix my cal.  Growing team?  Fix my cal.  Have a baby? Fix my cal.  Hire more people? Fix my cal.  There are a lot of reasons to use time blocking so this isn’t a video on how to time block but I wanted to share two tips that made it work way better for me while dealing with client deadlines. 

You Don’t Need More Tactics

That’s what my buddy asked me the other day.  He runs a multiple 7 figure coaching business and we were texting back and forth catching up on what was working / not working for our businesses and we both have been experiencing some of our best months ever and both growing quickly.  It was such a simple but brilliant question that I think more of us need to be asking those ahead of us.  It helps shorten the learning curve.  Today’s episode is a video I shared with our private clients abou...

How to get higher quality clients

The crazy thing —  many agency owners are wasting valuable time talking to unqualified prospects. Worse, many take on the wrong clients because they have no idea where the next client is coming from. Is that you?  In today’s video I break down 6 things you can do to increase the quality of your clients.

Don't Discount Your Agency Services Like This

I’m not talking about a Pay-In-Full savings… I’m talking about you made an offer of X and the client wouldn’t move forward unless you offered it for Y.  Y was less than X and deep down you didn’t want to do it, but you did just to get the client.  Have ya done that?  If so, this is THE BIGGEST MISTAKE I see agency owners making today.  Listen today where I break down why and what you should do instead. 

Should agencies offer coaching?

It’s super interesting when we get an agency owner that comes to us wanting to make a change in how they deliver their work.  They are burnt out selling their time-for-money and exhausted on the fulfillment hamster wheel that comes with serving their clients.  Then they hear me talk about productizing or adding a consulting offering that’s more done-with-you and they say “I want that but I just don’t know how it will work for ME!!!!”.  Well, I put together a video where I share the ONE qu...

Drowning in client work?

I’m drowning in client work and don’t have any time for my personal life I’m having some big months but it’s not sustainable unless I fix fulfillment I’m working myself to death I’m stuck the day -to day operations and I’m going crazy with all the fire fighting.          If that’s you something needs to change.  That’s why I put together this video breaking down 7 tips you can apply to your business starting today.  Watch now. Let me know which one you’ll focus on first. 

Driving vs. Managing: Which Are You Doing In Your Agency?

Things that most owners aren’t good at in the beginning.  If you want to grow it will require you to grow as a leader...that means you can’t make immature decisions.  Immature businesses change things in the moment.  A mature business is predictable, profitable, and more fun.  As a mature business owner, you’ll have to change some behaviors and learn to delay your own gratification and learn when it’s the right time to communicate certain things to your team.  I share a recent conversat...

Decision Making Process For Agency Owners

In business, it might be an amazing new opportunity but one that doesn’t align with your actual goal at the moment…in which case, you have to say no.  So, how do you know what opportunities to say “yes” to and which to say “no” to?  Should you hire that salesperson or project manager?  Should you invest in that coach or mentor?  Should you get an office?  Should you move?  In this video, I want to break down 3 questions you can ask yourself to make better decisions… A decision-making ...

Pricing Models For Agency Owners

Especially, if that pricing model is “time-for-money” better known as “capacity” or “units of time”.  At AltAgency we believe you should have multiple ways to serve your clients and understanding the different pricing models and how they might apply to you is crucial if you want to:  Escape the agency hamster wheel Stop trading time for money Add new revenue streams that are more profitable Get paid for your thinking ...and a whole lot more.  We have seen a huge benefit of this in our...

Consistency Is The Ingredient For Success In Your Agency

We meet with our Academy clients 4 times per year in person where we cover the latest training in client acquisition, sales, delivery, systems, automation, etc.  But we also cover key lessons we learned in our business in an “open the kimono” style session we call “The Fireside Chat”.  In today’s episode, you’ll listen in as I share a key principle that allowed us to back to back to back to back record months. 

Grow Your Agency By Slowing Down

4 times a year we bring our private clients together to work on their business for two powerful days and plan their next 90 days.  During that time we open up the kimono and share what’s been working for us and the lessons we’ve learned in our own business.  I wanted to share a short clip from one March intensive where I broke down a key lesson that you’ll have to understand in order to grow.  It’s counterintuitive but it will unlock the next level of growth in your agency.