In a recent coaching call, we covered this and I wanted to share a short snippet from that call to discuss where I see most people get it wrong when it comes to doing organic.

What do I mean by organic?

If you want to build an audience, influence and authority you have to share your point of view.

There are a lot of ways to do that.

You can start a YouTube channel, a podcast, etc but the fastest and lowest tech ways are things like:

Written posts on your social profiles.

Going live.

Telling stories etc.

But, if you're doing it with the sole purpose of getting sales...

You're doing it wrong.