Salon Owners Collective artwork

Salon Owners Collective

396 episodes - English - Latest episode: 9 days ago - ★★★★★ - 39 ratings

Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.

We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.

After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!

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Episodes

Can Your Salon Survive Without You?

May 18, 2022 21:00 - 32 minutes - 60.2 MB

Are you tired of being at the centre of your Salon? You feel like the moment you step outside the salon doors, everything starts to fall apart. You have people ringing you, texting you, emailing you… what’s next, a messenger pigeon?! (It wouldn’t be a total stretch, right? 🤣)   As a result, the salon is on your mind 24/7… even when you’re not actually there! You want your team to be autonomous and self-sufficient… but you find that if you don’t do things yourself, they just aren’t done qui...

3 Untold Marketing Strategies for Time-Bound Salon Owners

May 11, 2022 21:00 - 19 minutes - 35.4 MB

Is posting on your Salon’s social media pages something you find super overwhelming, or better yet, often totally forget about? You know you have to do it, but you have no idea what you are supposed to be posting, let alone if it’s actually working and bringing you the results you’re after. This is something I see all the time. You feel way too busy doing all the things, right? There are barely enough hours to have lunch, let alone plan a social media strategy that attracts new clients and ...

Best Kept Secrets of a Celebrity Hairstylist

May 04, 2022 21:00 - 26 minutes - 48 MB

As a Salon Owner, do you ever find yourself hungry for the limelight? You may have mastered all the technical skills you want to learn, your business is growing and you have a successful Salon with a thriving team. However, you are now ready to grow your reputation and challenge yourself and your industry skillset. Explore a different, more creative avenue, which to some may look like chasing the ever-longing dream of becoming a celebrity hairstylist. This may be something that you have al...

Why You Never Feel Satisfied as the Salon CEO

April 28, 2022 21:00 - 34 minutes - 63.3 MB

What if I told you, that you could achieve more by doing less? That you could finally ditch that nagging feeling of overwhelm, whilst still feeling accomplished and happy with your work, and your life…   That’s the dream, right? In our industry, most people associate the feeling of happiness with milestones like a pay rise, or a promotion. But as Salon Owners...sometimes it feels like we miss out on that sort of thing! You're working hard to ensure your team is rewarded... but where's y...

The Real Reason Your Sales Have Hit a Plateau

April 21, 2022 21:00 - 37 minutes - 68.9 MB

Do you ever feel like your Salon growth has hit a plateau? Your team are underperforming and not hitting their sales targets, sales in general are low, and you don’t know why this happening or what needs to change. You feel like you are stuck doing the same thing, over and over again. This might shock you… but solution is actually more simple than you think. It’s something you probably already know about, even… but I know it’s not always that easy.  It took me years to truly nail our Salo...

Earn More & Work Less: The Salon CEO Way

April 15, 2022 21:00 - 33 minutes - 61.8 MB

The dream is always to work less and earn more… right? However, there is 1 key to achieving this ‘dream lifestyle’ that so many Owners make the crucial mistake of missing.    Are you guilty of this… I see so many Salon Owners who strive for more, but have no idea of where they’re at currently!    If you don’t know, in-depth, the ingoings and outgoings of your business, then you run the risk of setting yourself up for failure! Of living day to day and never understanding why you aren’t g...

3 Reasons Your Recruitment Ads Don’t Work

April 07, 2022 21:00 - 31 minutes - 29.2 MB

Isn’t it frustrating when you’re looking to hire someone new, but your recruitment ad gets 0 applications? Every time you put an ad out, you think to yourself that ‘this time will be different and you will finally get your dream team member applying to work for you… but in reality, the results are disappointing and totally uninspiring.    This makes you feel like if nobody is showing any interest in your ad, then they most definitely are not lining up at the door to work for you. It can ta...

Does Salon Marketing Actually Work?

March 30, 2022 21:00 - 34 minutes - 62.5 MB

What if I told you that in order to scale your Salon business Growth, you need to nail these three things:  An effective marketing strategy, understanding your clients, and growing a team.   I see so many Salon Owners start to grow exponentially, but then all of a sudden hit a plateau. They can’t seem to move the needle in their business or have the momentum to keep this growth sustainable, especially with team challenges, family time and life outside of the Salon walls… It can feel tota...

The Female Entrepreneur’s Guide to Salon Marketing

March 23, 2022 21:00 - 37 minutes - 68.2 MB

You probably know the saying of throwing spaghetti at a wall and hoping it will stick. Well, are you guilty of doing the same with your marketing strategy? In a crowded industry, failing to create a marketing strategy and a strong Salon brand could be the thing that is holding your business back from growing into a million-dollar Salon.    You know you need to do it, but the actual doing part isn’t as easy as it looks, right? After all, you are busy enough putting out fires within your tea...

How a Risktaker Re-Defined Salon Success

March 16, 2022 21:00 - 44 minutes - 82.8 MB

Have you ever had someone tell you that you’ll never achieve something? That being a hairstylist will only take you so far? That there is no way that owning a salon will give you a life of freedom or profit?  I did, over and over again when I owned my Salon, and boy was I determined to prove them wrong!    In our industry, everyone's journey to success looks different. Whether you begin your hairdressing apprenticeship at age 16 or age 30, whether you work in a small town or are a globally...

Legal Action: Two Words Every Salon Owner Dreads

March 09, 2022 21:00 - 33 minutes - 61.8 MB

Have you ever had a client threaten legal action against you and your Salon? As a Salon Owner, I’m sure you have had had a moment (if not, a few) where you have had to deal with a situation that has gone wrong, like a really bad colouring mistake, and in return had to deal with an unhappy (and frustrated!) client.    Something has gone wrong in the Salon; the service didn’t meet the expectations of the client and you are left to clean up the mess that has been left behind. Sometimes this m...

The Secret to Unlocking More Time as a CEO

March 01, 2022 21:00 - 31 minutes - 57.7 MB

Do you always feel like you have a never-ending to-do list?  Like nothing seems to get checked off, and as soon as that alarm goes off in the morning, you feel like you are already behind before your day has even begun?   Then, when your day does begin and you start ticking the things off that you want to get done, someone needs your help with a consultation, a client, or to run and pick the kids up from school, and then your list of priorities gets totally reshuffled.  You often find you...

Team Explosions: How to Avoid Them

February 23, 2022 21:00 - 21 minutes - 40.4 MB

You need a strong Salon team in order to grow and be successful.    But having a team of stylists is only the beginning. You actually need more than just a strong team; you need a team of humans whose actions speak louder than words, who will support you when someone goes on maternity leave, who will cover for the team when others can’t make it in, and who will be able to manage the walls of the Salon, without you having to be there.    Because, as a successful Salon Owner, you want to be...

How to Attract Your Dream Team to Work For You

February 18, 2022 21:00 - 31 minutes - 58.7 MB

Do you worry that at any given moment, your team may leave and you will struggle to replace them? Like, every time you try to find a new team member or put out an ad, it never seems to work. It feels like no one wants to work for you!    You worry that you will never find any new team members, and since it feels like everyone is looking right now… your chances decrease even more! You feel like everyone else has all the team, and there is none left for you!    It has you constantly on ten...

“Is It My Fault My Team is Leaving?”

February 10, 2022 21:00 - 33 minutes - 62.2 MB

Have you recently gone through a breakup?–and no, I’m not talking about a romantic breakup, I’m talking about a TEAM breakup! I actually think a team breakup can be ten times more painful than an actual breakup...AND it’s even worse when they start dating the Salon down the road.    You’re left feeling confused, stressed, and yet again having to solve the problem of why your team isn’t sticking around. Not only that, but you have to spend the time that you were GOING to spend working on gr...

What I Wish I Knew Before Opening My Salon

February 02, 2022 21:00 - 29 minutes - 54.1 MB

This is the moment you have been dreaming about since you began your journey as a young Salon apprentice. You’re now ready to take the next big step in your career and begin your journey as the owner of a Salon.    This is something that I believe is the natural stepping stone in your career when you have been in this industry for years and have learned all the hands-on skills you want to. Now, you are after something more, to pursue a different passion, which may be owning a business.  I w...

Here’s What You Forgot About Client Rebooking

January 28, 2022 21:00 - 47 minutes - 88.3 MB

Have you ever had a client walk into your Salon doors and then never return?    Their stylist is left feeling confused and slightly upset. A million thoughts are racing through your head. Did they not enjoy the end result of the colour, cut or style? Was it too expensive? What got missed?  In our industry, we have all had this happen before (I know I have!). It’s just something that you have to accept when running a client-based business…or is it? I want to show you a way to avoid this fro...

How to Become the CEO of Your Salon in 2022 (Part 3)

January 21, 2022 21:00 - 39 minutes - 73 MB

Do you ever look at someone that is successful, someone that is winning at life, and want your life to be the same? We’ve all been there. It’s part of being a human. But I also believe it’s part of our biggest downfall to success and growth.    Why? Because everyone’s story is different and everyone’s journey to success is different. Whether it is the salon down the road, or a Salon you follow on social media, everyone has gone on their own journey to get to where they are.  When I owned ...

3 Secrets in Achieving Success in Your Salon in 2022 (Part 2)

January 15, 2022 21:00 - 43 minutes - 80.9 MB

Do you ever feel like you are getting nowhere with your Salon?    Like, no matter what steps you are taking, you can’t quite move the needle at the right time and place. On top of this, you have couple of rocky years and it’s a recipe for constant setbacks, overwhelm and stress. I’ve seen SO many Salon Owners going through this recently... Luckily, I want to change this for you. I want to show you that one step, whilst is so simple, can actually be the most important in your journey to suc...

Do You Have What It Takes to Be a Million-Dollar Salon Owner?

January 06, 2022 21:00 - 49 minutes - 91.6 MB

You want to be a successful Salon Owner, right? Maybe even a million-dollar Salon Owner?   To live a lifestyle where you choose the hours you work, but earn enough to enjoy a life outside of the Salon, so you can spend more time with your family and doing other things you love? It’s the dream….however, it’s not going to happen just like that! If it was that easy, everyone would already be there.   To get to this point in your career, it comes down to being committed and dedicated. You h...

Make 2022 Your Best Salon Year Yet

December 30, 2021 21:00 - 35 minutes - 66.2 MB

A New Year always brings a fresh start. A chance to start over after a year of uncertainty. Through this, you’ve had countless setbacks, financially, mentally, and physically, which now, has maybe left you feeling miles behind with your business. Now you are heading into 2022, hopeful that this year you can create the life you have worked tirelessly toward.     You might be looking to really change the way you lead your team in order for them to feel motivated and inspired - focusing on te...

The 1 Thing That Will Make Your Salon Team Stay Longer (Or Forever)

December 23, 2021 21:00 - 29 minutes - 54.2 MB

Have you ever found yourself having an awkward conversation with a team member, who is asking for a pay rise that they are not quite ready for? Or worse, having an employee leave on their own terms before you have had a chance to share the plan you had envisioned for them in your Salon?   It can not only be really painful for you, but I actually believe the situation can be avoided from the beginning and can instead result in a positive outcome that benefits you and your Salon. You must be...

Reflecting on 2021: The Year the Salon Industry Changed Forever

December 16, 2021 21:00 - 1 hour - 20.8 MB

Last year, you thought you had seen it all.  You headed into 2021 hopeful, excited for a fresh start and to achieve big plans that had been put on hold. Salons started to reopen and we saw clients coming back through our doors. It felt like everything was slowly returning to normal.    However, we were in for a rude awakening! I think we all came to realise that our old “normal” was no longer. COVID is still lurking, and we had to start adjusting to this “new normal”. Even now, Salons acro...

Surviving the “Christmas Cray Cray” Season In Your Salon

December 09, 2021 21:00 - 16 minutes - 29.8 MB

How is it almost Christmas? I feel like the months go SO quickly, and let’s not mention the fact that it is almost 2022 (gulp!).    I’m sure you are holding out for a well-deserved break after the Christmas Cray Cray period has just about broken you! I remember when I had my Salon.... it would get down to that final week before the Salon shut for Christmas & New Year, and we would be counting down the days every morning. Getting that one step closer to collapsing on the couch and enjoying p...

What Is the Vaccination Etiquette for My Salon?

December 04, 2021 21:00 - 32 minutes - 59.9 MB

I've always said that as a Salon Owner, you have to wear a million different hats at any given time. And with COVID on top of that, we have been presented with a whole new set of challenges left-right, and center.  Funnily enough, most of these challenges actually fall beyond the normal scope of your CEO job role. And one of the trickiest parts is that we now have to navigate through the personal decisions of our Salon’s clients.   As an Owner, you must now decide who comes into your Salo...

Has COVID Ruined the Salon Industry?

November 27, 2021 21:00 - 56 minutes - 104 MB

I have a question for you. Has the impact of COVID ever made you consider giving up your Salon?    You may have had to make changes to your team, stay open for longer hours, and increase your prices to make any sort of profit for yourself. Your entire business plan might have had to change from dealing with financial and emotional stress and pressure from your team. You may find yourself wondering, is it actually worth it?    I take my hat off to you. These last couple of years have not ...

Your Team’s Success Relies on You

November 19, 2021 21:00 - 49 minutes - 91 MB

As a Salon Owner, finding great team members always feels like a priority.    The problem is that it can feel tricky to find the right person, let alone ensure that person actually sticks around and becomes a superstar team member for the long run. This is why, I believe, looking after your team and building a winning team culture should be as much of a priority as hiring in the first place. You simply can’t expect everyone you hire to be the jack of all trades... and if you want to, you n...

What the Pandemic Has Taught Us About Leadership

November 13, 2021 21:00 - 31 minutes - 59 MB

Hands up if this year didn't go as you expected!  I'm sure you can agree that this year has been tough for everyone in our Industry.   Between lockdowns, staying connected with your team, building morale, and dealing with financial pressure... This year has been far from perfect. Leading a team to victory and trying to be the best version of yourself when everything else is out of your control... makes it feel almost impossible to stay motivated.  How can you be the best leader and back...

Is Now the Right Time to Sell My Salon?

November 06, 2021 21:00 - 39 minutes - 72.8 MB

There is no perfect time to sell your salon. Trust me. I’ve been there before.    The idea to sell your salon or spa business can come from feeling frustrated or unmotivated. I don't know about you, but when I owned my Salon I considered selling about 5 times! If I had a particularly bad few days... the thought would often creep into my mind. I'm sure you can relate, most salon owners have felt this way at some point in their journey. As a Salon Owner, you work countless hours on and off ...

Juggling Motherhood and Salon Ownership Like a #Boss

October 26, 2021 21:00 - 37 minutes - 69.1 MB

Owning a Salon is a balancing act. Not only do we have our businesses to nurture... we also have a team to lead, a family to prioritise, a social life to remember… all whilst trying not to forget about ourselves, too! Then you throw motherhood into the mix… and suddenly, it’s a whole different ball game.   I know what it’s like. I had 2 children throughout my time owning a Salon. Suddenly, it’s imperative that you actually take time out of the business to spend with your growing family. T...

Make This 1 Change to Be a Better Boss

October 23, 2021 21:00 - 38 minutes - 71.1 MB

It’s almost 2022, and we can all admit: times have changed.  Anyone who’s been in this industry for more than a couple of years will have seen the change happening.  The shift is actually pretty clear... and it’s all about our employees. With more and more Gen Y and Z coming into Salon and Spa businesses, there’s been a change in the expectations that these employees have. People now greatly value what I call the ‘lifestyle factor’.  They aren’t willing to work themselves to the bone, and...

Finding Purpose from Behind the Chair

October 15, 2021 21:00 - 43 minutes - 80.8 MB

When a client sits in front of you in your chair, one of the most important things you can do is to listen to them.  And I mean truly listen.   This is such a fundamental part of being a stylist or therapist. Our technical skill is paramount, but what’s almost equally as important is our ability to make a client feel seen and heard. In the industry, we often joke about the multiple different hats we have to wear... ‘counsellor’ being one of them.  But I really think allowing clients a sa...

The Ultimate Secret to Growing a Team That Won’t Leave

October 08, 2021 21:00 - 28 minutes - 52.3 MB

There’s an industry crisis… and I want to talk about it.  All I have to write is 1 word… and you’ll instantly know what I'm talking about. That’s right: Team.  There’s a team crisis! And I hear so many Salon Owners saying how things have changed in recent years, especially when it comes to this issue. Now don’t get me wrong, things are forever changing in our industry... But did you know: even when I owned my Salon years ago, people were saying the same thing.  The newsflash is: there h...

Adjust Your Money Mindset to Grow Your Salon

October 01, 2021 21:00 - 30 minutes - 56.5 MB

When you were growing up, did you ever hear the phrases: “Money is the root of all evil”  “Money won’t buy you happiness” Well, did you know- that despite the good intent behind these phrases- these could have actually caused you more harm (in the long run) than you realise? As a Salon Owner, who I’ll assume wishes to be as successful as possible, one of the biggest things you’ll want to learn about is your Money mindset.  Whether your goal is to earn a million dollars a year, a hundre...

Stress-Free Guide to Managing Clients after Lockdown Re-Opening

September 21, 2021 21:00 - 11 minutes - 20.8 MB

I have a question for you: If you have recently reopened, after being closed because of covid… Are you feeling just a tad overwhelmed? This is something I’ve been noticing a LOT lately with salon owners i’ve been chatting to… I get it. Post-covid, reopening cray-cray is REAL. Working long hours, trying to communicate effectively with both your team and clients... Now, don't get me wrong, we should of course feel super lucky that we can re-open in the first place. And we do. But that do...

How to be the Best Boss Through a Global Pandemic

September 08, 2021 21:00 - 35 minutes - 65.1 MB

Do you find it difficult to keep your team engaged and motivated whilst facing covid restrictions? Whether you’re in lockdown, or working at limited capacity, I know this has been a super hot topic... especially for those in New Zealand or Australia, as this side of the world is now facing the ongoing consequences of a covid resurgence. There’s certainly a fine line. As the leader of your Salon, you want to keep your team as motivated and accountable as you can, for the sake of both them a...

Is Bad Health the Barrier to Your Success?

September 08, 2021 21:00 - 30 minutes - 56.9 MB

I’m sure you hear about this particular topic a LOT… It’s definitely something which circulates often, especially amongst busy business owners like you and I, who have a lot on their plate. But surprisingly, despite this, there are very few Salon Owners that I actually see making a change.  That’s right, I'm talking about Health. When it comes to your health… there are way too many Salon Owners that push this aside- don’t prioritise it. ...Are you guilty? Skipped lunch breaks, not enou...

Why Assumption is The Killer of Great Consultations

September 01, 2021 21:00 - 57 minutes - 108 MB

You are a stylist. You’re an expert at your craft. When a client sits in front of you in the Salon chair, all it takes is a quick analysis of their hair and scan of their appearance, in order for you to figure out what will look best on them.  It must be a good thing, right?! To be quick and efficient?! ...well in actual fact… it does more harm than good! Did you know that 95% of stylists believe they do full and thorough consultation of every client, yet only 7% of salon guests feel the...

7 Crucial Activities to Move the Needle in Lockdown

August 25, 2021 21:00 - 25 minutes - 48.2 MB

Are you currently in lockdown? So many salon owners that I know have had to either cut back hours or even worse- close their salons. What I've realised, during this difficult time, is that we need to try our very hardest to make the best out of the ‘worst’. We have been forced to take a step back from working ‘in’ our businesses, which I see as a crucial opportunity to work ‘on’ your business instead. Fill your days, where you can, with productive activities that will continue to move the...

Conquering the Fear of Becoming a ‘Salon CEO’

August 17, 2021 21:00 - 36 minutes - 66.9 MB

If you’re anything like me, then it will have been your passion for hairdressing that inspired you to open your own Salon. You went from your Apprenticeship, to working in a Salon as a stylist, to owning your own Salon. Now, you suddenly have all of these business responsibilities, with no formal business training! Even though you own your own business, the thought of being a “Salon CEO” is a little scary, because that feels like a whole other ball game. It’s so easy to question yourself-...

Salon Ownership: Dreams vs Reality

August 11, 2021 21:00 - 29 minutes - 54.1 MB

The reality of running a salon: is it what you originally envisioned? It was always a dream of yours to own a Salon, but now that you have achieved this, the reality is that things aren't always perfect! Relate? I know how it can feel. You're so close to living that ideal life you always dreamt of,  but everyday dramas just keep cropping up and getting in the way! All of a sudden, the dream feels further and further away. In this episode, I’m chatting with someone who knows this feelin...

My Secret to Getting Your Team to Rebook

August 03, 2021 21:00 - 25 minutes - 46.3 MB

I’m sure many Salon Owners have wondered if there is an easy way to ensure clients ALWAYS come back to their Salon. Well, secrets out… THERE IS! Now I know from experience that it can be super frustrating when the importance of rebookings is stressed to your team, yet they fail to do so. It feels like client relationships are formed, efforts are made, and all for what? As a salon owner, we are hoping it's so the client returns! So, I want to help remove this frustration by exposing my ...

Suite Rental Salons vs. Team-Based Salons

July 28, 2021 21:00 - 30 minutes - 55.5 MB

It's no secret that suite rental salons are becoming more and more popular. As a Salon Owner, you probably already know this. Now, I know it may appeal to many, but is it more beneficial than having your own team? This is something I get asked a lot by Salon Owners… it’s confusing to know which option is right for your Salon! So, I wanted to chat with someone who could shed light on this question and give their honest answer to it, to help Salon Owners know if ditching team-based Sal...

How to Get a Winning Team Culture- Once and for All

July 21, 2021 21:00 - 24 minutes - 45.6 MB

Do you ever feel like you constantly want MORE for your Salon?  Whether it’s team growth, self-mastery as a CEO, or more sales…. I’m pretty sure every Salon Owner knows this feeling! But achieving these things sometimes feels impossible. Especially if you don’t know the right steps to take in order to actually achieve them. Even with all of the external advice out there these days, it’s still hard to know who to trust and if any of it will actually work… believe me, I know this feeling...

Successfully Increasing Your Salons Prices

July 14, 2021 13:00 - 36 minutes - 67.8 MB

As a Salon Owner, do you fear putting your prices up and creating boundaries with clients? I get it. You've been doing things a certain way for so long that making any changes feels scary. You just don't know how clients will respond! In reality, changes are often necessary and unavoidable, but with the right approach, your ideal clients that trust you will adapt and grow with you. In this episode, I chat with colour specialist and educator Kristina Russell, who you may know from the...

Successfully Increasing Your Salon's Prices

July 13, 2021 21:00 - 36 minutes - 67.8 MB

As a Salon Owner, do you fear putting your prices up and creating boundaries with clients? I get it. You've been doing things a certain way for so long that making any changes feels scary. You just don't know how clients will respond! In reality, changes are often necessary and unavoidable, but with the right approach, your ideal clients that trust you will adapt and grow with you. In this episode, I chat with colour specialist and educator Kristina Russell, who you may know from the ‘...

From ‘OverWhelmed’ to ‘OverAchieving’ in 5 Steps

July 07, 2021 21:00 - 33 minutes - 63 MB

As a busy Salon Owner, I’m sure you are familiar with the feeling of overwhelm. In actual fact, this is something I help Salon Owners overcome, every single day. Running a Salon is a lot, and it can get pretty overwhelming if you don’t have a clear idea of ‘what’ the next right move is for you. I get it. You try so many different things at once, hoping for some kind of breakthrough… waiting for the one thing that works. The thing is, salon success isn’t achieved this way, and more often...

How To: Achieve the Financial Freedom You’ve Always Desired

June 29, 2021 21:00 - 24 minutes - 44.9 MB

As a Salon Owner, you most likely have dreams that are not only for your Salon, but for your personal life as well. Perhaps it's a dream house, financial freedom, being able to provide for others, or even a gym membership that you can’t quite justify with your current financial situation. It can start to feel very limiting. You want these things, and no doubt work hard for them, but you feel they’re impossible to reach! Well, I’m shining the light on how it can be possible for you! All ...

2 Hacks to Leading a Growing Team

June 23, 2021 21:00 - 39 minutes - 73.7 MB

Growing your Salon: it's challenging. Can you relate? Things are forever evolving in Salons; Owners have to constantly adapt systems and processes. Just like any evolution, things start to break. Perhaps what worked before, no longer will. Adapting is not always easy, but it does teach us fundamental lessons in return. Lessons, which I believe, are key to any successful Salon growth.  If you're anything like I was, you never feel like your Salon is 'complete', always striving for improvem...

Take your Brand Identity to The Next Level!

June 16, 2021 21:00 - 26 minutes - 49.3 MB

Have you ever wondered what people think when they walk past your Salon? Do they love the look of it or do they ignore it and move on? As human beings we judge, even when we try not to, it’s just part of our nature. We often read and hear so many recommendations and opinions from others, but let's be honest, the strongest opinion we make is based on what we first see. That’s why it’s so important as a Salon to be visually appealing - both online and on the street. How can we expect cl...

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