Salon Owners Collective
396 episodes - English - Latest episode: 9 days ago - ★★★★★ - 39 ratingsWelcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.
We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.
After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!
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Episodes
Step Out in Faith then do the Work!
October 30, 2017 07:57 - 38 minutes - 35.7 MBIf you've ever wondered why you got into business or you're just waiting for things to come together... then you ask yourself "when will I finally be successful?" Then you'll find this podcast inspirational and give you some needed courage to keep going! Challenges and triumphs, winning competitions and contracts .. all in a days work when following your dream, stepping out in faith! Kesia Joins us again on the Podcast to share her next instalment of her journey into starting and running a...
Salon Success & War Stories from the Trenches
October 23, 2017 21:02 - 45 minutes - 41.2 MBSalon Owner and Industry Educator Lorna Evans based in Melbourne, Australia shares her real-life success stories and battle wounds in this informative podcast. Lorna talks about money and profit in business and managing a strong and long-standing team. It is no easy feat and her strategy is simple yet effective. Owning three separate brands, Lorna talks about Brand Building and Marketing strategies that she's using right now. Recommended Book https://www.amazon.com/Richest-Man-Babylon-George...
100 Days to Salon Success
October 09, 2017 06:18 - 42 minutes - 38.6 MBIt’s hard to get Big Things Done in our business, instead, we end up spinning wheels doing the little stuff so we feel good about getting a 'tick' on our list! When we are so BUSY already and life keeps getting in the way, or if you’re a professional procrastinator, sometimes you just can’t seem to summon up the energy. There is a simple way to crack this though! It’s called the 100 Day Goal. Influenced by Julia’s Business Bakery - 100 Day Goal Project, my first coaching program was based on ...
Ditch the Overwhelm and Get Shit Done
October 02, 2017 21:35 - 25 minutes - 23.1 MBAs a business owner, I’ll bet you know that feeling of overwhelm. You feel like a hamster running endlessly round on a wheel, unable to stop or jump off, but getting nowhere very fast. Your mind gets so full it starts to feel fuzzy, and just when you have space to do the important work, you lack the clarity you need to actually get shit done! Instead, you fluff about with little stuff and putting out fires of your team rather than focusing on actually growing it - I know, I was that person to...
Get Noticed & Put Your Salon on the Map
September 25, 2017 21:51 - 29 minutes - 26.6 MBAilish from the The Glow Getter is a Natural and Organic Beauty Blogger. This episode is about her success tips for building an online following, get noticed and put your salon on the Map. Ailish talks through ways you can implement these simple strategies in your salon. Recommended Linkshttp://theglowgetter.co/glowgettersummit ( Free Online Beauty Summit) http://theglowgetter.co/glowgettersummit ( ) http://mc.femaleentrepreneurassociation.com/fea/she-means-business-book/ ( She Means Business...
Three things I wish Salon Owners would do!
September 18, 2017 05:54 - 39 minutes - 36.2 MBWhile most people in high up Management Roles shuffle important paper in their office, Australasia Group Manager for Organic Colour Systems, Vicki King spends most of her time actually in the salon with her salon owner clients. Doing this gives her a unique perspective on the Industry, which I love, and I wanted her to share with us the three things she really wishes salon owners would do…
Adapt or Die
September 07, 2017 07:14 - 32 minutes - 29.8 MBSaying yes to everything that comes your way has propelled Richard Kavanagh from Stylist to world renowned Artist, Creative Director and Brand Ambassador. Now working with Brands like Vogue, Elle Magazine, GHD and he is also a Global Artist for Redken. Richard joins us live from Fashion Week New Zealand and shares the things close to his heart that have driven him through major losses to triumphant wins. Adapt or Die is one of his mantra's that keeps this grounded Kiwi leading the industry an...
Don’t Be Afraid
September 03, 2017 04:16 - 33 minutes - 30.7 MBAamena was born into an entrepreneurial family and learning the basics of business wasn’t taught but infused through everyday family life. Not her first business, Aamena now owns an Ella Bache Beauty Clinic franchise in Australia that is thriving with her clear commitment to delivering impeccable service. While also raising 4 happy healthy kids her secrets to her success not only includes a healthy dose of hard work and but mostly an attitude of not letting fear get in her way or slow her dow...
Love (and accolades) as First Sight
August 28, 2017 22:23 - 28 minutes - 26.2 MBShe recently won Beauty Salon of the Year and Beauty Therapist of the Year, both at the British Hair and Beauty Awards in 2017. She loves chocolate and is obsessed with hot air balloons! Not only that but she is a Huffington Post author, Beauty Blogger, Beautician and industry educator doing it all as a one man band in her salon in the UK. Nicola Couperthwaite speaks to us about her recent accolades and her simple yet effective steps to running her successful business. Recommended Book and Li...
Uncover Your Brand Legend
August 21, 2017 05:09 - 39 minutes - 35.8 MBSarah Hart is a Web Designer turned branding expert who helps brands become legends online… Our chat is around helping you discover your brand legend with her 6 brand arch types or personalities. It will help you refine your salons online presence and help your potential clients feeeel something about your brand. Helping them choose your salon when they want to make their next hair or beauty appointment. Great branding helps you attract the right clients who will love what you have to offer. ...
Is your Salon Actually Working?
August 14, 2017 09:04 - 1 hour - 65.8 MBAs an industry, I think we're still complaining about how this new generation of stylists and therapists is 'so not motivated' and "when I was an apprentice I worked harder and longer for less money and more passion". http://alanaustinsmith.blogspot.co.nz/ (Alan Austin-Smith), founder of http://www.fantastichairdresser.co.uk/ (The Fantastic Hairdresser) has his own opinion on this topic and lays it out for us as owners and shares exactly what we should be doing about it! With 30 years in the ...
The 5 Steps Of Content Marketing For Your Salon
August 07, 2017 22:37 - 36 minutes - 33.1 MBThe problem is that our clients and our potential clients are becoming tired of jaded of traditional marketing tactics. It's noisy and crowded out there online so instead, your potential clients want to build meaningful connections with people, businesses and brands before they choose WHO they will do business with... In this episode, I discuss a strategy that is well and truly on the rise and is fast becoming the way to engage with your potential client. Listen for the 5 things you need know...
A Salon with Passion
July 28, 2017 01:23 - 33 minutes - 30.9 MBThis is a special podcast for me because not only do we turn 1 year old on the 1st August but also I interview a special friend. This episode is a passionate and chatty story from a long time friend, my ex-Salon Manager now a Salon Owner of her own. Kerri Cox's passion for the industry and providing a 'Diamond Client Service' in her Salon has propelled her Salon forward from when she purchased it 9 months ago. When she bought her salon, she thought she was inheriting a team of three but arriv...
Never Die Wondering
July 17, 2017 22:00 - 37 minutes - 34.4 MBNever Die Wondering what could have been... http://sommerlouise.com/ (Sommer Louise), a Mindset Mentor talks about what's holding you back and how to transform your life with some simple yet very overlooked principles. She shares her interesting life journey and tips to creating a life and business of abundance through health and fitness of both body and mind. Recommended Books and Linkshttps://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 (The 7 Habits of Highly Effect...
What’s working in Facebook right now for Salons
July 10, 2017 09:22 - 28 minutes - 26.5 MBYour Salon marketing plan is vital for your new client attraction strategy. The problem is that Facebook is ever changing at a rapid pace, so I invited Hayley Mears to the Podcast to chat about what's working with Facebook right now for Salons. We cover some important factors that you need to know about to stay ahead of the changes - SOME FUN IDEAS TO PROMOTE YOUR BUSINESS. I know you'll get lots out of the show this week! If you want to get more from Social Media in your Salon, you can join ...
2 Seconds Can Change your Life
July 03, 2017 22:31 - 29 minutes - 26.9 MBA short but hugely impactful interlude with Naomi Campbell changed this hairdresser into an International Editorial Make Up Artist to the stars. Now an author and mega brand in her own right, Rae Morris sells her own make up & brush ranges and educates woman all around the world while trying to raise a young family. In her interview, Rae Morris talks about her start into the world of fashion and what it's really like behind all the glamour and how making it big is not for the fainthearted. If...
5 Steps to Freedom and Profit for Your Salon
June 27, 2017 02:30 - 38 minutes - 35 MBYou set up your own salon business with dreams of more freedom, autonomy and time, and now find yourself wondering when you’ll next get to take a day off? You’re not alone! Now Imagine arriving at the salon. Your team are already cleaning and preparing the salon for the day. You lead a short, but productive meeting to propel sales, setting a 20% growth target for the day then you head to the gym for your 11.30 yoga class... this is more of what you dream of - right? In this Episode I’ll c...
Have you ever felt like you should be happy?
June 20, 2017 04:03 - 43 minutes - 39.9 MBIf you feel like you have everything you could want. You have a good Salon business, your health is good, and what others might think is a good relationship…. But you still feel like you’re not as happy as you could be! Then this mindful but heaps of fun podcast episode is for you... SHE GOT HAPPY IS WHAT YOU HAVE BEEN LOOKING FOR. http://www.shegothappy.com/freebies-for-you/ ( ) http://www.shegothappy.com/freebies-for-you/ ( ) How great does it feel to receive something for free!! http://ww...
If it’s to be, It’s up to me!
June 06, 2017 01:52 - 36 minutes - 33.8 MBWhat will drive you through opening day, through the hard times and propel you into the salon business that you always dreamed about? Kristy from http://www.secretsalonsociety.com.au/ (Secret Salon Society) shares her most important elements that have taken her from zero to hero. Getting clear on your vision, direction and setting some solid milestone goals will get you the momentum you need .. But Kristy, a working mum also believes in giving yourself a break, there is a little work life-bal...
Building a Brand Stronger than the Team you Employ
May 30, 2017 01:55 - 31 minutes - 28.6 MBYou're sick of your team running a muck, making you feel like you're a prisoner in your own business. You just get things sorted and under control and then the next thing happens, a baby is due, she’s giving up her trade or off on her big OE … just moments after she qualifies! This Podcast is all about how to Build a brand that is stronger than the team you employ! As busy salon owners, we often find ourselves so focused on growing the team and keeping them happy that we forget to take the ti...
3 Must Have Strategies to Grow Your Salon (without working more hours)
May 23, 2017 02:57 - 28 minutes - 25.7 MBIf you wonder why your business is not growing, then ask yourself if you're making the time to actually work on income generating activities. If you're behind the chair 100% of the time while fitting in a little admin from home, then who's running and growing your business? In this podcast episode, I speak with Caitlyn Menzel from Raw Edge Hairdressing in Australia, who not only believes in working on your business more than in it but has taken it a step further and works in and on her busine...
3 Tips to Conquer Instagram
May 16, 2017 01:34 - 32 minutes - 29.5 MBLearn these three Best Performance Instagram Hacks from Hayley Mears, Ex-Hairdresser turned Social Media Marketer. In this episode she shares with us how to get the best performance out of Instagram, creating a theme for your Brand and using it on Instagram together with the importance of white space. We discussed the phenomenon of the "backs of heads" strategy and if it really works for Salons. Hayley is a visual master, making the salons she works with artists in their own right while growi...
Mastering Your Money
May 09, 2017 02:35 - 36 minutes - 33.7 MBMeet Jess, whose mission is to financially empower women to save the world, and she supports salon owners to do this, beginning with your own financial world. If you just know you are meant for bigger things, for money to flow effortlessly and easily to you - for doing what you love! To be joyfully (yes, you read right!) paying taxes, bills and obligations, creating a portfolio of assets that generate passive income streams, together with enjoying all of the fruits life has to offer indulgent...
Your Website is Losing you Clients
May 02, 2017 01:54 - 24 minutes - 22.4 MBYour salon website should be your biggest and most important online sales tool. Yes, a sales tool. It should be bringing you new clients (and helping your existing ones stay connected with you). But remember, your website is not an online sales tool for your business… Your website is an online buying tool for your Client! There is an important differentiation there. It's important because it helps determine whether, and for how long, people will remain on your website - and whether or not th...
How To Attract Dream Clients With Video
April 24, 2017 13:00 - 15 minutes - 14 MBYour clients look for you online, it’s a given, and video is an amazing way to attract salon clients and build that all important know-like-trust factor which is so vital if your business is to succeed. So, what is the know-like-trust factor, and how does video help to build this? Viewers get to KNOW you and your salon. They can see you’re an expert at what you do in your area of expertise. Through video they will start to LIKE the people in your business – it’s a great way to show the person...
Build a Communication Culture
April 17, 2017 12:00 - 39 minutes - 35.9 MBLife in a salon is fast paced, full of constant excitement and change. But without great communication and structure, managing a team in this environment can become stressful, to say the least. Constantly putting out fires that your team throw at you the minute you walk in the door can wear you down. So how can a busy salon owner keep a team on track and prevent the overwhelm, without cutting into valuable time managing client care, marketing programs and all the other things required from yo...
5 super simple ways to make more money, with out working more hours
April 10, 2017 13:25 - 23 minutes - 21.7 MBWhen I started my apprenticeship I learned a sneaky trick from my senior stylists: how to book ‘fakies’. They would use it to fill a 7 pm booking so they could go home an hour earlier. I tried it a few times, it was cool to get away early. Right, but it wasn’t long after I became qualified that I started my own salon, and the focus changed. There were no more ‘fakies’ or going home early. I learned super fast that time is money. So my point here is Don’t be fooled into thinking you sell hairc...
Does your Salon have a Social Clique?
April 01, 2017 05:41 - 46 minutes - 42.4 MBWe live in a digital age, so having a strong online presence for your salon should be a strong part of your marketing story toward growth and success. This week on the podcast we chatted with Stacey from The Social Clique about building an enviable online brand which will translate into clients bookings. Stacey started her career working as a journalist for top media outlets and glossy magazines until she was made redundant from her dream job – forcing her to reassess her career path. She ...
The Salon Mum Juggle is real, 3 tips to make it work!
March 21, 2017 02:58 - 33 minutes - 30.8 MBThe Entrepreneurial chaos of salon business Mum is a real thing… You’re distracted with all the hats you have to wear. Managing the needs of your team, the demands of your clients. The admin tasks that require attention are still on your list when you get home, but now the kids need your attention… and forget about giving attention to your partner or doing something for yourself! I have to admit I had tears during this inspiring chat with Lauren from http://laurenwhitworth.ca/ (Rock Your Busi...
How to Attract a Rockstar Team
March 15, 2017 00:25 - 21 minutes - 19.6 MBQ: What’s the Number one reason you’re not growing your team as fast as you’d like? A: Your ads fail to attract the right people into your Salon… or anyone in fact! You need a strong team in order to grow your business. Your team can be the strength or the weakness of your salon. So finding and hiring the right people is paramount to your success – right? I reckon I’ve employed more than 110 people in my time as a salon owner. When I sold my business, I had 30 awesome women in my employment. ...
3 keys to exploding your business & designing the lifestyle your really want.
March 06, 2017 10:12 - 36 minutes - 33.8 MBAfter discussing that her broken foot as a 'sign from the universe'... or God, or whom ever you think it might be. She took my gentle nudge as her decision to stop servicing her long term clients and focus instead on growing the salon and building a lifestyle business. Kiwi entrepreneur Kelley this week is running her business from the beaches of Hawaii and usually works IN her business 7 hours a week. If your goal is to get more clients and transform your business into a well-oiled machine, ...
Make it Work – Whatever it Takes!
February 26, 2017 05:29 - 33 minutes - 30.7 MBFrom humble beginnings Chelle from Urban Betty, Texas, opened her salon with 6 chairs and just one contractor, she shares her story of surviving a thriving salon with a team now over 30 strong. Chelle took a recent leap of faith and it’s starting to pay off as she gets out from behind the chair too fast track growth in her business. So what’s the secret to no longer ‘doing clients’ and not only surviving but thriving?
Salon Website Design Secrets
February 15, 2017 13:37 - 34 minutes - 31.2 MBYour website is the window into the soul of your business. Your website is your digital home and should be used for driving new clients to your salon by converting them into paying clients as well as retaining the loyalty of those that already love you. So getting your digital homeland right becomes vital. In this podcast we talk with Salon Website designer Clare Fielder about the Where, What and Who of getting your salon website just right
Artist to the Stars – Becoming the Goto Expert!
February 06, 2017 13:09 - 28 minutes - 66 MBFinding your Area of Expertise, your signature service is vital to ensure your business stands out in an overly crowded space, and few have done this better than Jazz Pampling. Jazz is a world-renowned Brow Artist specialising in brow shaping, and has worked with celebrities such as Paula Abdul, Naomi Watts, Aussie model Samantha Harris and Aussie Singer Jessica Mauboy. I chatted with Jazz about her secrets to her international success and how she stood out from the rest – she shares some rea...
How one salon successfully turned a social media following into real clients
January 29, 2017 05:33 - 29 minutes - 68.3 MBI chatted to https://www.facebook.com/mia.devries.1 (Mia DeVries) from https://www.instagram.com/thefoxandthehair/ (The Fox and The Hair), to find her top strategies for growing a whopping 66.6K Social Media Following and turning them into paying Clients - one of the key strategies to the salons current success. The salon started their social media presence on Facebook, and over time the strategy was delivering more and more clients into the salon appointment book. She made a strong effort to...
Work On It Not In It
January 15, 2017 12:03 - 41 minutes - 95 MBFor many salon owners, the thought of passing over your clientele to spend more time on business building can be fraught with fear and uncertainty, but if you take the important jump of stepping away from the busy work of your salon floor, your business is bound to benefit. Janine bought her first salon aged at just 24, and is the master of working ON her business, not IN it. She has set up her most recent salon and built her team strategically, with this objective in mind. She now only spend...
3 Social Media Secrets you need to know!!
January 06, 2017 12:40 - 29 minutes - 67 MBYou want to attract more clients, but Social Media is just not working for you… And you’re tired of posting at random & feeling the pressure of what to post and when. If this is you, then this blog is just for you! Having spent years honing my experience in digital marketing, both whilst running my own salon, working for Salon Software Giant – Timely and consulting for Salons, the most common stumbling blocks for salons are: ‘What should I post when?’ And ‘How can I increase our salon’s socia...
Create a Salon Instagram Strategy With Plann
December 26, 2016 00:00 - 31 minutes - 43.4 MBInstagram is the social network of the moment and it lends itself particularly well to creative and visual businesses like hair & beauty salons. There’s so much that you can do with Instagram, from posting showcase shots to validate your stylist's skills, to giving potential clients a peek behind the scenes of your busy salon. But how do you go about ensuring that your time and energy spent posting on the platform will actually pay off for your salon in the long run? That's where Christy Laur...
Make 2017 your Best Salon Year Yet
December 23, 2016 03:09 - 20 minutes - 46.5 MBI spent the new year in a camping site surrounded by rain and a rocky beach and dear I say it, NO WIFI! But as a result of that trip, I created Salon Owners Collective. I think I hardly spoke to the Family I was so busy scheming. So it feels right that I should take stock and plan forward as this next year should be better yet! Right? So I’ve put together my 9 keys on how to have your best year yet!
Create a Sustainable Salon & Boost your Profits
December 11, 2016 13:00 - 30 minutes - 41.7 MBWant to turn your salon into a Sustainable Salon? Going sustainable can have a number of benefits, as well as helping protect and preserve the environment. By taking a people-centred approach to building sustainable salons, and inputing strategies to protect the planet, you will also see an increase in profit for your business!! In this week's podcast, Paul Fresca from (https://www.facebook.com/sustainablesalonsaustralia/) gives us a run-down on his service-based salon recycling business and...
Your salon team can make or break a business
November 28, 2016 05:47 - 30 minutes - 70.8 MBFor today's podcast episode I'm sharing with you an interview I did with the inspiring Mana Dave (https://www.facebook.com/mana.dave) of Blaze Salon & Pony Professional. Mana is a stylist, owns two top salons in Auckland, and is a Redken international platform artist. He shared his deepest secrets & some really great actionable tips to help you transition from stylist into salon-owner, and on how to build a thriving dream team to keep growing your business in the direction you want it to go i...
Launch and Grow your Dream Business
November 15, 2016 08:49 - 34 minutes - 79.2 MBRecently I was privileged to interview Tracey Hughes over on the podcast. With over 30 years experience in the industry, Tracey has successfully launched and grown her salon businesses, before then pivoting into providing award winning training for salon professionals. Here are the top lessons to help you to launch, grow or even exit a business. Listen to the Podcast Interview... or Read the blog (https://salonownerscollective.com/blog/launch-and-grow-your-dream-business/) story 'Launch and G...
Put Yourself Out There
November 04, 2016 07:18 - 39 minutes - 89.7 MBIt’s a real thing… FEAR of being online – False Evidence (of) Appearing Real or a gut feeling pointing you in the right direction, but what about thinking “what’s the BEST that would happen, getting your business online?” ? You don’t need to put yourself online, if you feel comfortable sharing your personal your journey great, but it’s really about showcasing your salon. One of the objections I hear often, which stops salon owners getting more social-media-active or building an online profil...
Follow your vision, prepared with a back up plan
June 08, 2015 21:15 - 34 minutes - 79.5 MBKesia has a double major in Marketing and Entrepreneurship. an M.B.A as well as years of sales marketing at a Fortune 500 company. Kesia founded CHOP CHOP Mobile Salon & Barber (http://chopchopmobile.com/style-stories-style-code-live/) – Mixing her passion with purpose. The idea of a high-end, mobile salon satisfied her desire to reach and service people from different walks of life. Kesia’s ultimate goal is to have a mobile salon trailer that can operate as a fully-functioning salon. However...
Get found online with Jaime Jay
June 08, 2015 21:06 - 27 minutes - 63.6 MBGet your salon found online with Jaime Jay. Simply posting a few images just doesn’t cut it in today’s complex online world.. but it doesn’t have to all be that hard. Jaime Jay shares some simple and methodical methods to conquer getting your salon found online.
Can’t-fail strategies for Client loyalty
June 08, 2015 21:05 - 28 minutes - 65.1 MBWithout client loyalty, you don’t have a business to speak of. Angela Pile discusses her can’t-fail strategies and the successes she has had in her own business and those she has helped in the salon industry.