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Why Sales Managers and CRM Systems Need to Change
Sales POP! Podcasts
English - April 10, 2019 20:09 - 3 minutes - 4.01 MB - ★★★★★ - 43 ratingsBusiness News Business News leadership marketing motivation sales salesleadership salesmanagement Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Sales and Marketing Alignment
Next Episode: Sales and Marketing Convergence
Although sales and marketing alignment has been discussed for many years, it hasn't really reached the level at which it needs to be in today's lightning pace of commerce. Traditionally Marketing's job has been to generate sales leads, which are then thrown over to Sales, whose job it then became to close them.