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Sales and Marketing Convergence
Sales POP! Podcasts
English - April 10, 2019 20:15 - 21 minutes - 20.7 MB - ★★★★★ - 43 ratingsBusiness News Business News leadership marketing motivation sales salesleadership salesmanagement Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Sales Managers and CRM Systems Need to Change
Next Episode: Amazement in Sales
In the last decade, we have entered into a new era of selling. This has affected all areas of sales, including the sales team, the marketing team, sales management, technology and software systems, and most importantly, it has changed the way buyers buy. In order to keep up with these changes, David Meerman Scott, interviewed by John Golden, explores sales and marketing convergence.