How TravelPerk Became the 4th Fastest Growing SaaS with 700% YoY Using PPC and Partnerships

SaaS Breakthrough

English - December 13, 2018 16:31 - 43 minutes - 39.7 MB - ★★★★★ - 46 ratings
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Previous Episode: How LiveAgent Used Data to Prioritize Marketing Channels in SEO, Content Marketing and Review Gateways

Next Episode: How Hubspot Became the SaaS Giant (still growing 35% YoY) using SEO, Strategic Partnerships and Virality

Meet Sophie Steffen, a Digital Marketer at TravelPerk a next-generation business travel booking & management platform for companies of any size and the world's first and only all-in-one platform for booking business travel that is 100% free.

In this episode, you'll hear how TravelPerk became the number 4 fastest growing SaaS company growing 700% year over year. Sophie takes us behind the scenes of the last two years of explosive growth and dives into the marketing strategies and systems her team uses, from Adwords to partnerships, attribution models and optimizing SQLs. There are so many great insights to share. Enjoy!

Notes

03:08 All-in-one Platform For Booking Business Travel
10:02 Joining A Rocket Ship Growth SaaS
12:29 Most Successful Channels
14:05 PPC and Optimized SQLs
17:30 Using Your Data To Optimize
21:33 Partnerships and Building Relationships
24:44 Testing Networks
26:33 Turning Roadblocks Into Opportunities
29:26 A Multi-touch Attribution Model
34:28 Prioritization, Goals and OKRs
36:53 Lightning Questions