How Hubspot Became the SaaS Giant (still growing 35% YoY) using SEO, Strategic Partnerships and Virality
SaaS Breakthrough
English - December 20, 2018 16:00 - 45 minutes - 41.7 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet David Ly Khim, a senior growth marketing manager at HubSpot, a business that offers a full stack of products for marketing, sales and CRM to power the world's small to medium-sized businesses.
In this episode, you'll hear what it was like to join an extremely fast moving company with 18,000+ customers already and be a major part of growth initiatives to take the company to over 150+ Million in ARR (as of Q3 2018). You'll find out about the strategic partner outreach strategy that David created to find, promote and attract great strategic partners for them. You'll learn how to think about virality and how they build virality into a product and the strategic approach they have been following to leverage SEO for growth. You'll get lots of takeaways for growth marketing initiatives in this episode. Enjoy!
Show Notes
02:30 Extremely Easy Advanced Tools for SMB
04:05 Education: Value and Differentiator
05:00 Joining Growth At 18000 Paid Customers
07:40 A New Freemium Type of Product
10:10 Figuring Out Marketing Personas
11:40 SEO Win: The Pillar and Cluster Model
14:25 Why Strategic Partnerships
16:10 Finding Great Partners
17:25 Creating Interest In Partnering
19:10 Keeping Partners Interested
19:40 Baseline Goals: Validate Before Committing
23:30 How To Create Virality With Viral Loops
25:50 Conversion: Landing Page vs Signup Flow
28:40 Lessons Learned: Minimum Viable Tests
30:25 Expected Outcomes, Data and Intuition
32:45 Being Data Driven vs Data Informed
33:55 Growth Numbers In 2018
34:55 2019: More SEO and Virality
37:25 Lightning Questions