How LiveAgent Used Data to Prioritize Marketing Channels in SEO, Content Marketing and Review Gateways
SaaS Breakthrough
English - December 06, 2018 17:30 - 44 minutes - 40.8 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Matej Kukucka, Senior Growth Marketer at LiveAgent, a multi-channel customer service software, which helps companies deliver exceptional customer service through various support channels. Previously Matej was the Digital Marketing Manager at Fleming and the Digital Marketing Specialist at LIFARS.
In this episode, you'll hear about the birth of LiveAgent from another SaaS product, solving the pain point they found while growing their company, the initial research steps for a growth marketer entering an existing product or service, the strategic outline for a marketing and growth plan, and how Matej specifically does this.
You'll also hear about SEO from the inside out and what Matej does to excel in his SEO duties, and finally, you'll learn about the review gateway method to generate huge results that you're absolutely going to enjoy. In this episode, we really go deep into the ins and outs of systems and the exact steps to take. Enjoy!
Show Notes
03:05 How LiveAgent Was Born
06:36 First Initiatives Joining The Marketing Team
11:28 Project Management For SEO
15:02 Channels Prioritization
17:01 Identifying The Best Customers
19:27 SEO: The Strategy, Tasks and Tools
23:59 Researching and Selecting Keywords
25:55 Backlinks' Strategy: Guest Posts and External Writers
28:51 Leveraging Review Sites
30:50 Looking After Nofollow Links
32:31 Growth Numbers So Far
33:52 Coming in 2019: Fixes, Rebranding and Translations
38:45 Lightning Questions