How Podia is Cashing In On the Creator Marketplace With Fundamental Customer Research, Content Marketing and Live Events
SaaS Breakthrough
English - November 28, 2018 18:10 - 39 minutes - 35.9 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Len Markidan, the CMO of Podia, a platform for creators to sell online courses, membership sites and digital downloads.
In this episode we talk about the journey Podia went through from their early name Coach to the amazing online platform they are today. You'll hear about the importance of early customer research and the reminder of why these foundational principles are so critical in marketing. You'll find out about the three primary channels that have been extremely effective for growth for Podia, how to create content with a perfect balance of art and science, and finally about partnerships, influencers and events. Len provided lots of actionable content that you can learn from and take away from!
Show Notes
02:37 A Digital Storefront With a New Brand Name
03:50 Segmenting An Universally Beloved Dream
05:09 Joining As First Marketer
05:59 Talking To As Many Customers As Possible to Build Marketing
Avatars
07:32 Similar Challenges And Goals Across Niches
09:14 Focusing On The Channels Supported By Customer Research Data
11:21 Content Marketing: SEO and Being Wherever Your Audience
Possibly Is
12:40 The Inner Circle Strategy and The Key To Make It Work
17:51 SEO: Balance The Technical Aspect With Great Content
20:09 Making Live Events Work Really Well For SaaS
22:47 Partnerships And Affiliate Marketing With Paying Customers
25:28 Overarching, Channel Specific and Greenlight KPIs
27:36 Using Timelines
29:19 Coming Up For 2019
30:58 Lightning Questions