How One "Aha Moment" Will Make or Break Your Onboarding Experience with Onboarding Expert, Aaron Krall
SaaS Breakthrough
English - February 27, 2018 18:30 - 37 minutes - 34.5 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Aaron Krall, an onboarding expert and founder of the SaaS Growth Hacks Facebook group (one of the top SaaS groups for founders). Aaron's past work as a marketer helped him surge into the SaaS space finding a big hole for most SaaS marketing teams - onboarding. He was able to bring his understanding of customer research, benefit driven marketing, and powerful email testing to create high converting onboarding and activation campaigns for SaaS companies. In this episode, we take a look at what exactly his system looks like and why he has created it the way he has. There's a TON of actionable items in this episode and highly recommend you listen a few times to notate all the nuggets of wisdom.
02:57 How Aaron Found His Way into the SaaS Space
04:19 From Local Hands-on Sales to SaaS Hands-off Sales
05:21 First Understand Your Audience
07:01 Onboarding is More Than The Emails Text
09:00 First Figure Out the Foundation
10:36 Getting Really Good Feedback from Ideal Paying Customers
12:28 Keeping a Pulse on What Customers Really Need
13:06 Different Segments of a Customer Persona
14:32 Onboarding Goal: The Aha Moment Within the Free Trial
17:45 Benefit Driven Emails vs Action Driven Emails
19:18 Building the Campaign Once You Know What Their Goal Is
22:39 Setting Up Trial Models the Right Way
24:30 Onboarding KPIs
26:09 How to Figure Out What Your Aha Moment Is
28:31 Be an Expert in Your Customer
29:43 For 2018: Walkthroughs and Being More Personable
31:40 Showcasing a Customer Avatar
33:26 Lightning Questions