How the deep understanding of your User Experience can transform your marketing with Alyssa Ackerman

SaaS Breakthrough

English - March 07, 2018 18:30 - 33 minutes - 30.4 MB - ★★★★★ - 46 ratings
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Previous Episode: How One "Aha Moment" Will Make or Break Your Onboarding Experience with Onboarding Expert, Aaron Krall

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Meet Alyssa Ackerman, the former Director of Marketing of EverThere, a SaaS company that allows brands to get in front of more audiences and create a unique experience for event audience members. It helps to create MQL or marketing qualified leads from live event audiences around the world. It also helps event organizers make more money from every single event. During this episode, we talk about Alyssa's big breakthrough in understanding the customer avatar which lead to huge breakthroughs in the User Experience of their target customer. This created big wins in marketing, utilizing new marketing channels and initiatives.

04:14 - How Alyssa Started with SaaS Marketing
06:68 - UX and Marketing Research
08:36 - EverThere Digital Swags/ Digital Gift Bags
10:29 - Her First Marketing Initiatives at EverThere
11:54 - Research and Email Strategy
13:40 - Finding the Right Segment to Target
14:23 - Lead Qualification
16:16 - Filtering vs Changing Their Behavior
16:40 - Lowering Prospect Education Needs
19:12 - Using Quora for Marketing
21:41- KPIs to Focus On
23:10 - Initiatives Alyssa Recommends Starting Out With
25:10 - How To Do a Marketing Audit
27:37 - Marketing In 2018: Contextual Marketing and Chatbots
28:36 - Lightning Questions