How ChartMogul's Early Emphasis on Quality, User-Specific Content Continues Fueling Growth with Ed Shelley
SaaS Breakthrough
English - February 21, 2018 17:00 - 37 minutes - 34.7 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Ed Shelley, the Director of Content at Chartmogul - a software built to help people build a better subscription business, through data. The Chartmogul team decided early on to double down on content and create campaigns that have paid off huge dividends as they grew. Ed joined as the first full time employee and together found strategic KPI's that drove their huge revenue growth.
03:22 Joining the Team at ChartMogul
04:06 Evolving Product with Same DNA
05:03 Graduating Target Customer with Features
06:05 Changing Marketing from Targeting One Persona to Different
Personas
09:09 First Investors Advice: Hire First a Content Focused Person
10:05 Content Marketing Process and Building Momentum
11:33 The Library Of Content that Keeps Paying Back
12:39 Focus on Metrics Around Engagement
15:00 Wins: Downloadables and Pretty Large Analysis Posts
17:53 Guiding Principles: Got To Be Useful for People
18:49 Strategies for Syndication for Content Generation
20:46 Email Marketing and the "SaaS Roundup"
23:01 Make it Personal, Real and Useful
23:14 Balancing Content Identities
25:34 2018: A year for People to Double Down on Quality
29:00 ROI: Embracing Content Marketing as a Branding Play
32:24 Marketing Advice for Early Stage SaaS: Think Long Game,
Engagement and Role Model
33:43 Vital Marketing Skills: Listening
34:30 Best Resource for Marketing: Read What VCs Say