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Nuggets:

Content creators aren’t satisfied with social media platforms owning their distribution channels

Action Steps:

Partner with a Twitter influencer looking to monetize their brand through email marketing (search for users recommending Mailbrew).Presell the product to validate it.Integrate between Twitter and Mailchimp. Look to a service like Mailbrew for inspiration on how to deliver content via email.Augment your product with add-ons that offer templates and assistance with email marketing.You might even partner with third party brands and mimic the “dynamic ad insertion” model of podcasts within email.

Links:

Exploding TopicsMailbrewMailerLiteStacklaSocial Board

Josh Howarth is the co-founder of Exploding Topics, an analytics service that surfaces rapidly growing topics before they take off.


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