Consumer products are reviewed everywhere, but by an unorganized mass of content creators. But no independent site soliciting product reviews has taken hold on a large scale. Listen to Chris Dickey describe how and why we can change that.

If you like the show, please leave a review on Apple Podcasts!Nuggets:“Never, ever, think about something else when you should be thinking about the power of incentives.” -Charlie MungerAction Steps:
Determine what niche you are going to sell in first
Optimal co-founders might be content and SEO experts
Build an in-house SEO team 
Fundraise
Get people on the site through advertising the site itself and the products
Develop the audience, then pitch vendors to partner with you
Expand beyond your initial niche
Links:
Purple Orange PR
Visably - Improve your brand's visibility in search
Chris Dickey on LinkedIn
uberzon
rebatekey
outdoorgearlab
US ecommerce grows 44.0% in 2020

Chris Dickey is the founder of Purple Orange PR and Visably, a new software to manage your brand’s visibility in search.