Rockstar Mentor
139 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 26 ratingsWelcome to the Rockstar Mentor Podcast Show. Marketing brand strategies and interviews with Sonya Paz
The podcast to inspire you and bring you the kickstart you need to CRUSH it in the fine art industry. We’ll bring you creative insights, inspiring interviews and valuable resources, art marketing along with decades of experience to provide you the strategic approach to unleash your creative talents and rock your inner entrepreneur.
Created and hosted by fine artist and designer Sonya Paz who has single handedly built her own art brand.
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Episodes
Ep. 036 FMF Secure your Price. Conclude your sale.
September 30, 2016 07:00 - 9 minutes - 4.43 MBToday's question comes from Allan in San Francisco who says "Hey Sonya, good job on the podcast have been loving everything you're doing so far. I'm a little apprehensive to ask this question because we've had this conversation before but I'm still in a rut when it comes to asking for the sale and blowing it by talking too much! Can you give me three quick viewpoints on what not to say when trying to conclude the sale! Hey there Allan, thanks so much for writing in and yes one of the thing...
Ep. 035 Interview with Lee Lonitz of Design for Site
September 28, 2016 07:00 - 34 minutes - 16 MBOn the Rockstar Mentor podcast today I am thrilled to bring you Lee Lonitz of DesignForSite.com, Lee is a CEO of Design for site and he is a marketer, social media strategist, web developer and on the show today we are discussing how to give your website your best "A" game as well as tips and ideas for raising visibility and audience on your social media. This is a really great informative interview and Li's information is: DesignForSite.com And LeeLonitz.com You could also locate...
Ep. 034 FMF Watermarking photos for best online visibility
September 24, 2016 07:00 - 9 minutes - 4.22 MBEpisode 034 Greetings friends and listeners, today is Fanmail Friday and I have a question from Sarita in Meridian, Idaho who asks, "Hi Sonya, I am in the process of getting my website finalized and I have given my images to my web person, she is telling me that I need to remove the watermarks from my images, but I remember from a previous podcast you said that watermarking the images is necessary, can you please explain this to me again in detail? Greetings Sarita, and thank you...
Ep. 033 Supporting your fellow artists with respect and etiquette
September 20, 2016 07:00 - 8 minutes - 4.1 MBToday's episode focuses on how you can support your local artists by not only visiting them and supporting them at their shows, but to be sensitive of the time you spend with them in respect to their other guests. I know many of us who have had shows, will know that the time spent with a collector can be a profitable and rewarding experience, and as much as we love family and friends to visiting us at shows, it's critical that they understand that our time at the shows is not all glamour, ...
Ep. 032 Teaching and painting and learning, oh my!
September 16, 2016 07:00 - 10 minutes - 4.72 MBEpisode 032 Today's Fan mail Friday question comes from Amy from Morgan Hill who asks a question “Hey there Sonya, I'm not sure if this question is appropriate for the fan mail Friday but I recently learned that you are teaching art classes called VinoPaint, that is so awesome! When did you start doing that and how is it going? I want to sign up for one soon and hope I can make it soon!" Thank you so much to Amy for writing in! First of all one, thing my father always taught me is that t...
Ep. 031 To Mastermind or Not to Mastermind
September 13, 2016 07:00 - 11 minutes - 5.24 MBEp. 031 To Mastermind or Not to Mastermind Different Mastermind Styles (Pardon my terrible sound quality - my laptop is still in the shop!, but thanks to my editor Andrew for making the balance levels decent!) I have been asked about Mastermind groups and how they are beneficial to artists and the differences. I located an awesome resource at The Success Alliance and they explain the differences, the rights and wrongs and do’s and don’ts. http://www.thesuccessalliance.com/ They e...
Ep. 030 FMF My take on Reality Shows for Artists
September 09, 2016 07:00 - 11 minutes - 5.53 MBEpisode 30 Fan Mail Friday question comes from Kimmy and New Orleans, Louisiana Kimmie writes to me and says "I have been such a fan of reality TV and of course I have been such a fan of your artwork I ever wonder if you would ever be on a reality TV show? A few years ago there was a reality show called “A work of art, the next great artist". And I thought you would be terrific as one of the artists with all your colors and style. Have you ever thought to apply to that show?" Thank you K...
Ep. 030 FMF My take on Reality Shows for Artists
September 09, 2016 07:00 - 11 minutes - 5.56 MBEpisode 30 Fan Mail Friday question comes from Kimmy and New Orleans, Louisiana Kimmie writes to me and says "I have been such a fan of reality TV and of course I have been such a fan of your artwork I ever wonder if you would ever be on a reality TV show? A few years ago there was a reality show called “A work of art, the next great artist". And I thought you would be terrific as one of the artists with all your colors and style. Have you ever thought to apply to that show?" Thank you K...
Ep. 029 Artist Critiques - The lighter side of Opinion vs Expertise
September 06, 2016 07:00 - 24 minutes - 11.3 MBEpisode 029 What to expect if you attend an art critique. Greetings everyone, I am Sonya Paz your professional artist, business person, entrepreneur and podcaster! I have been doing been in this art business a loooong time and today we are talking about art critiques, a quick insight on both ends of the spectrum, getting your work art critiqued and critiquing others artwork. You might ask, if I have I ever been part of the artist critique and have had my work reviewed by someone like ...
Ep. 028 Artist movies, Biographies and Documentaries
September 02, 2016 07:00 - 11 minutes - 5.41 MBFan Mail Friday Episode 028 Renee from Aspen Colorado writes in and that she recently saw a wonderful art documentary on Alexander Calder. She loves our podcast, She asks me what artistic movies are my favorite and if I have any and if I would share those? Thank you Renee for this for sharing this and I love this question! I have seen that Alexander Calder biography a number of years ago and it is truly spectacular I am a fan of his work and have been inspired by his talents as well. ...
Ep. 027 Interview with podcaster The Real Brian
August 30, 2016 07:00 - 38 minutes - 17.8 MBToday, on Episode 027, I have the honor to have interviewed a fabulous podcaster "The Real Brian" who has been the host of ProfitCast, Podcasters Paradise, Arrow Squad and his new upcoming podcast, "The Real Brian Show". We discuss podcasting, how it can benefit artists and creative people in their businesses and basically have a great chat about how he got started, advice to artsits and anyone else considering listening r creating their own podcast. To learn more about The Real Brian ...
Ep. 026 FMF Getting Hung up on Displaying your Artwork
August 26, 2016 07:00 - 13 minutes - 6.42 MBI received an email from Philip from Lake Tahoe and he asked a great question today, he asks “Hey Sonya, I love your Podcasts and I really found the benefit of your free download of the basic exhibitor tool kit . I wanted to ask if you have a preference of pro panels or the metal grids that are also an option for outdoor events. Many thanks to Philip for his awesome question. For me there were times when I would have to set up my booth with by myself and I found a pro panels to have w...
Ep. 025 Respect yourself and your customers
August 23, 2016 07:00 - 15 minutes - 6.97 MBRespect yourself and your customers This week we are taking about respect, this is the one thing some artists can loose along their journey, is to respect themselves, their art and in the end, their customers. Never take this stuff for granted or get cavalier in the process. As an artist building their art business or client base, this is important to keep humble and to respect the opportunity to showcase your work. QUOTE from Henry Ford "It is not the employer who pays the wages. Emplo...
Ep. 024 FMF Pricing consistency is the way to gain sales and respect as an artist!
August 19, 2016 07:00 - 11 minutes - 5.5 MBThis weeks episode is about has been asked by a few different people in a variety of different ways over the last several months. It is about consistency and pricing. One specific question came from a collector who said "I used to collect the work of a specific artist until I went to a recent show that they were in and noticed that their pricing was dramatically different from other pieces I have purchased from them, almost half as much. The same size pieces were going for about half the pri...
Ep. 23 Building your own Product Line with Artist Sonya Paz
August 16, 2016 07:00 - 17 minutes - 8.1 MBEpisode 023 Print on Demand - expanding your art through products. I will be addressing the all time burning question today that I often get asked because I have created my own successful product line and of course this is quite a journey and there are a lot of lessons to be learned in creating my own product line things that I may have done differently but certainly don't regret anything and because I have done this guy can guide you in the right direction on how you can get started wi...
Ep. 22 FMF To Varnish or not to Varnish with Artist Sonya Paz
August 12, 2016 07:00 - 14 minutes - 6.54 MBToday’s Fan mail Friday question is from Noah from New York. He writes in and asks, “I have been painting for a few years and recently have sold my work at some outdoor shows. I sold a painting the other day and the customer asked me if he can pick up the painting after I finish it and varnish it. I have never been asked this question before and was taken back by this because I don’t varnish my art and I never have. I am I supposed to be doing this on my canvases, I paint in acrylics waterbe...
Ep. 21 Interview with Jason Michael with Artist Sonya Paz
August 09, 2016 07:00 - 37 minutes - 17.3 MBToday’s episode we have a real treat - our first interview guest here on the Rockstar Mentor Podcast with amazing glass artist and fellow podcaster Jason Michael. Glass artist Jason Michael has been creating works of art full time for more than 17 years. Currently employed by The Arribas Brothers at Walt Disney World in Orlando, Florida, he demonstrates his craft live on stage to thousands daily. Jason is also the host of his own podcast. "The WyzGuy Radio Show" which is dedicated to e...
Ep. 20 FMF Write a solid artist bio by Sonya Paz
August 05, 2016 07:00 - 9 minutes - 4.42 MBToday’s Fan mail Friday question is from Cara from Ft Lauderale. She writes "Hi Sonya, I'm just getting started with my art business and I want to start applying to exhibits and shows. I don't know the first thing about writing a bio and would like to know what else do I need to put in there and what to include." Excellent question from Cara, thank you so much for writing and asking. Believe it or not a lot of people write a bio and have no idea what to put in there so they either put two ...
Ep. 19 Storytelling with your art with Artist Sonya Paz
August 02, 2016 07:00 - 12 minutes - 5.93 MBIf you want to be serious about connecting with your collectors and building a loyal client base to create from your heart and tell a story with your work this episode is for you. In this episode I explain the facets necessary to set the stage to tell your story to increase interest with your collectors. Be honest and passionate about your work, no matter if it's paintings, jewelry, sculpture, textile etc. When you can relay your experiences and heartfelt story to your audience, you will ...
Ep. 18 FMF How to not suffer from burnout and overwhelm
July 29, 2016 07:00 - 15 minutes - 6.94 MBEpisode 018 Fan Mail Friday Burnout Roberto from Laguna Beach: "Sonya I am very happy for you that you are back doing the art marketing workshops! Your energy and enthusiasm is admirable! I've always wanted to attend but could never get up to the San Jose area. We met a number of years ago in LB while I had an art show here and I'm hoping you can help me. I feel like I am burning out from all the shows, did you ever experienced this burnout and how did you get over it." ...
Ep.17: Recapping the First 9 Regular Episodes Artist Sonya Paz
July 26, 2016 07:00 - 18 minutes - 8.65 MBFor those of you who are new to listening to this podcast series, I am recapping the first episodes to give you an idea what's in store for you. This is not counting the (FMF) Fan Mail Friday episodes but this is an overview of the past episode since I launched this podcast. Everything from branding to art show prep, meeting and greeting to applying to public art shows. These first podcast episodes are packed full of great tips and amazing value, learn from me, Sonya Paz who had do...
Ep.16: FMF Overcoming Video Fear with Artist Sonya Paz
July 22, 2016 07:00 - 10 minutes - 5.09 MBEpisode 015 "Get that video camera out of my face" that is what I would say anytime anyone with a video camera came around me. I was never comfortable being in the view of video camera. This fan mail Friday is touching on an observation one of my collectors had seen recently on one of my Facebook live videos that I had on my Sonya Paz gallery page. Randall who is a videographer out of the Los Angeles area as well as a collector of my work stumbled onto my Facebook live video on my art pa...
Ep.15: Pokemon Go and Applying to Public Art with Artist Sonya Paz
July 19, 2016 07:00 - 20 minutes - 9.39 MBI'm not one that knows much about online gaming even though I have two sons who play different types of gaming and gaming tournaments, specifically this whole Pokémon Go movement. Apparently a public art project of a painted utility box that I painted with the "Art Box Project" in San Jose in 2013 made it to one of the locations for Pokémon Go. I guess this is a big deal and aside from getting into the logistics about Pokémon. I've received a lot of emails comments and acknowledgment that...
Ep.14: FMF Fortune in the follow up with Artist Sonya Paz
July 15, 2016 07:00 - 9 minutes - 4.46 MBEpisode 014- Fan Mail Friday An awesome question from Betsy from Detroit Michigan asks “How long do I wait to follow up with someone after the exhibition? Same day, a week or when?” Great question and many thanks to Betsy from Detroit! There is no perfect science in the follow up, in my personal experience allow a good 24 buffer and each person is different and each circumstance is different. Send a friendly email, let them know that you remember them and that you are simply following ...
Ep.13: The Power of NO and transition this into a YES with Artist Sonya Paz
July 12, 2016 07:00 - 7 minutes - 3.54 MBWhy do people fold and get so discouraged when they get told NO...? Don't allow anyone step on your dream, overcome the NO and turn it into the ultimate YES! Get through these obstacles with a positive midset and realize that you CAN conquer the No's with a powerful YES! Continue to be amazing, rock your artwork, create new things, meet new people, inspire others and try something new. For the full summary of these show notes visit me at http://rockstarmentor.com/blog Please visit our ...
Ep.12: FMF Open Studios Successful Preparation with Artist Sonya Paz
July 08, 2016 07:00 - 17 minutes - 7.89 MBAre you planning on an open studios and not too sure where to get started, no problem! Today's question comes from Ben from San Francisco, CA. Ben asks "I am a guest artist at my city’s annual Open Studio in the fall, this is my first time doing this, what is needed to prepare?" Thank you Ben for your question and PERFECT timing and congratulations! This episode includes 10 top wins for a successful open studios. Please go to http://RockstarMentor.com to view the detailed top 10 it...
Ep.11: Your Customer Experience Basics with Artist Sonya Paz
July 05, 2016 07:00 - 26 minutes - 12.2 MBBrushing up on your customer experience or customer service skills is essential. I have seen many times where you get better customer service shopping online and you do when you're shopping inside a brick-and-mortar retail establishment - because you at the very least get a "Thank You" . This episode is touching on simple methods to brighten up your skills with customer interface and interaction This episode focuses on the way that you present yourself as not only an artist but as a busine...
Ep.10: FMF Creating Beautiful Prints with Artist Sonya Paz
July 01, 2016 07:00 - 21 minutes - 9.68 MBwhat do I use to create such amazing prints of my artwork? Today's question comes from Carolyn from Chicago, Illinois. Carolyn's asks "Sonya I've been a follower and collector of your art since 2003 and I love the vibrant use of your colors, and whenever I have purchased original art and prints I'm amazed at how your prints turn out with the colors so vivid and capturing your detail. Do you mind if I ask what type of printer you use and what kind of camera you've used to get your results?"...
Ep.9: Podcasting for Passion with Artist Sonya Paz
June 28, 2016 07:00 - 21 minutes - 9.88 MBToday I want to talk a little bit about this podcast and how it can help benefit you as an artist, that you may be in right now in your life. When I am passionate about a topic I like to talk about it, I like to talk about it A LOT and often times throughout the years I've been asked about how I've marketed myself and how I have built my brand Sonya Paz. When I am passionate about a topic I like to talk about it, I like to talk about it A LOT and often times throughout the years I've been...
Ep.8: FMF Website Wonder or Woes with Artist Sonya Paz
June 24, 2016 07:00 - 16 minutes - 7.5 MBIt's Fan Mail Friday (aka FMF) and we had a question from Robert from Maui writes in and asks, "Hi Sonya, I live in an area where Art is abundant and there is a huge market for Hawaiian themed works, The target market is tourism. I often get asked what my website is, I don't have a website. I don't want to get a website because I'm afraid that my work will be copied or knocked off. What are your thoughts on this?” This is a great question and we are going to be having interviews with some ...
Ep.7: Eliminate the Gears of Fear with Artist Sonya Paz
June 21, 2016 07:00 - 23 minutes - 11 MBPretty much everything in my life has been a goal and a passion and overcoming obstacles. Now as I had mentioned I'm not the tallest or the strongest by way of physical stature so trying to climb a 10 foot wall may appear hard and as much as I would try and I would practice if there were still challenges. However, I was determined to find a way that I could achieve these obstacles by using common sense and by using the areas of strength that were available to me. Believing in myself and m...
Ep.6: FMF Building Your Own Art Group with Artist Sonya Paz
June 17, 2016 07:00 - 9 minutes - 4.19 MBIt's Fan Mail Friday! We have a question from Janet in Bend, Oregon who writes: "HI Sonya, I am so excited that I discovered your podcast last week, I was referred to you from my friend Michael. You mentioned about starting my own art group if I cannot seem to locate a group that has the artsy feel and vibe I am trying to achieve. What are the cost associated with this –any advice on this would be great. I love what you are doing – looking forward to more sessions and I am subscribing for...
Ep.5: Attitude vs. Gratitude with Artist Sonya Paz
June 14, 2016 07:00 - 23 minutes - 11 MBToday we are going to touch on attitude vs. gratitude and the element of conducting your demeanor and outlook when you exhibit at outdoor art shows, tradeshows, conventions etc. Since this is such a passionate topic. I think this episode will also allow me to give you a little bit of a sneak peek into my no messing around, no BS personality. I “shoot from the hip” with my direct communication and delivery … of course, while still remaining friendly, adding humor and sass but my message to ...
Ep.4: FMF Conquering with Commissions with Artist Sonya Paz
June 10, 2016 07:00 - 6 minutes - 3.29 MBThis is the fan Mail Friday segment of the show and we have a question from Bella in Scottsdale, Arizona. She asks about how to get started with doing commissions for customers. We touch on some hot topics for creating a special artwork for your customer and also we touch on the business of this and point out the basics, timeframes, deposits, contracts, following up. Be a pro and be a rockstar and get your business hat on and be a pro at doing commissions. I have a freebie download on the w...
Ep.4: FMF Conquering with Commissions with Artist Sonya Paz
June 10, 2016 07:00 - 6 minutes - 3.26 MBThis is the fan Mail Friday segment of the show and we have a question from Bella in Scottsdale, Arizona. She asks about how to get started with doing commissions for customers. We touch on some hot topics for creating a special artwork for your customer and also we touch on the business of this and point out the basics, timeframes, deposits, contracts, following up. Be a pro and be a rockstar and get your business hat on and be a pro at doing commissions. I have a freebie download on the w...
Ep. 3: Brand. Sizzle. Pop. with Artist Sonya Paz
June 07, 2016 07:00 - 14 minutes - 6.49 MBThis enlightening episode is going to focus on the building of your brand by focusing on using your name and how to reazlize the benefits of making your name the centerpiece of your brand. When I started my painting career back in the mid 90s again, after not having painted for several years, I went with a funky name something that I thought would represent The wild and wacky side of my artwork, something catchy... well... sometimes "catchy" is not the beast route to go.... listen in to ...
Ep 2: FMF Defining your art style and determine what sells the best
May 31, 2016 07:00 - 10 minutes - 4.69 MBEvery Friday we have a Q&A for you. You've got questions, we've got answers! This is the time where you can ask us questions and with our suitcase of knowledge, we'll address your questions. The question today is about what style of art is the best to sell and we'll explain what is the best way to market your art and find your own voice. Visit http://RockstarMentor.com to sign up to be on the forefront of important information and free downloads that I have prepared for you. http://rocks...
Ep. 1: The Ultimate Meet and Greet with Artist Sonya Paz
May 30, 2016 07:00 - 19 minutes - 8.8 MBThis energetic episode is going to focus on the ultimate meet and greet.The movers and shakers in your area. How to really capture networking and the essence of personal relationship building in your artist community. Everyone was a beginning artist at one point in their career, that's a fact. And this meet and greet doesn't necessarily mean that you have to be a beginner, this is going to benefit you through the long run in so many ways at so many levels. If you want to be the rocksta...
Ep. 0: Intro to Rockstar Mentor with Artist Sonya Paz
May 30, 2016 07:00 - 18 minutes - 8.69 MBWelcome to the Rockstar Mentor Podcast, this is my intro episode and I am so glad that you are tuning in. Learn from fine artist Sonya Paz the essential elements and the nitty gritty of crushing it in this amazing and creative art industry. With decades of experience in business and art, I can teach you marketing do's and don'ts, how to be confident with customers, learn how to price your work, build a product line, sell with success and more! I am so pleased you will be tuning in to this ...