Work Smarter, Not Harder!
197 episodes - English - Latest episode: 4 days ago -Get stuff done at work, be effective, get motivated, and maybe even have a few laughs.
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Episodes
MT Vessels III - What are YOU consuming today?
March 18, 2022 22:30 - 32 minutes - 15.7 MBThis is the one. It's official, we are gonna be doing this for a while! In this episode we tall about the origin of tomatoes, St. Patrick's Day, and Mike introduces a new craft beer to our show - made by his own hand. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Standards Reduce Toxicity!
March 11, 2022 19:56 - 16 minutes - 15.6 MBIrene and I talk more about using the five standards, and some examples of bad bosses. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Episode II! We Added Video
March 11, 2022 00:08 - 20 minutes - 9.81 MBGetting into the vibe, hope you enjoy this off the cuff podcast which will soon be available on YouTube too! In this episode, we talk about The Batman (no spoilers), as well as the three best crops to farm for self sustainability. Also, tomatoes apparently originated here, not in Italy. Find out the rationale. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
How a 20 Minute PowerNap Can Make You More Productive
March 10, 2022 17:11 - 6 minutes - 3.39 MBTune in today for some easy steps to follow to get your fine self a 20 minute powernap during the workday. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
The Five Standards: Creating a Culture of Respect and Accountability
March 07, 2022 21:24 - 15 minutes - 14.3 MBIn this episode, Tom talks about five rock-solid requirements for each of the employees of his company, RockWeb Systems Inc., which helps to solidify a culture of respect, for each team member, and for the company's 500+ strong client base. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Saving Money - The Key to Soaring Your Business Higher
March 07, 2022 14:44 - 11 minutes - 11 MBIn this end of the week checkin, Irene and Tom discuss the importance and small tactics to saving money, to increase your ability to scale your business, and reduce your stress level. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Introducing MT Vessels: What are you consuming today?
March 05, 2022 20:40 - 19 minutes - 9.65 MBI'm overjoyed to introduce Mike Kluger, fellow music aficionado, audio/visual specialist, craft beer expert, gardener, and generally a really awesome dude. We're gonna be putting together another separate little podcast, called MT Vessels: What are you consuming today. It will focus on the things we put in our bodies and minds, through our five senses - which create better overall well being, in the various dimensions of our life: Physical, mental, social and spiritual. Join us for this speci...
Cutting through the Marketing Noise - Create a Compelling Offier
March 01, 2022 23:05 - 10 minutes - 9.7 MBIn the past few episodes, we covered the various steps to cutting through the marketing noise. In this final segment, we'll discuss creating an irresistible offer. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Marketing Step #3: The Informational Pitch
February 25, 2022 14:49 - 9 minutes - 8.61 MBAs a recap, step one is the interrupting statement, the second is the differentiating statement, and now we are on to the educational statement - explain how you actually provide the service. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
How to Grab People's Attention in Your Marketing - The Right Way
February 09, 2022 22:49 - 10 minutes - 9.71 MBYup. Marketing. We all do it, and most of us suck at it. Most. But learn the three part formula...right here, right now, that is not only time-honored, it is effective. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Does Your Marketing Suck?
February 07, 2022 17:49 - 6 minutes - 6.35 MBYou don't have to make your marketing and advertising sound unappealing. It can be very natural! In this episode, Irene talks with Tom about methods that allow you to naturally upset your products and services to your target audience. Authentic! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Work Smarter, Not Harder! (Trailer)
February 07, 2022 17:41 - 26 seconds - 419 KB--- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Designing Your Future
January 18, 2022 22:15 - 10 minutes - 4.88 MBHonestly, the first half of this podcast is just me rambling. But consider it like small talk, where I fet warmed up for the main act. And today's main act is for you to decide on a 5 year visionary goal for yourself. Yup. Powerful stuff. Also a little bit of background on the benefit of reducing overhead by working remotely in this new economy. Tune in for 10 min. Then [GO]. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Special Guest: Irene Gutmann
January 15, 2022 03:52 - 9 minutes - 9.22 MBJoin us for the return of Irene Gutmann, Business Advisor for many Rockland-based, for-profit organizations! We discuss her Profit Acceleration Session, and how it works. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Time Shifting - How to Use Techie Tools to Schedule Emails, Texts and More
January 07, 2022 20:38 - 10 minutes - 4.88 MBThis is our first 10 minute episode. I hope you enjoy and benefit from it. This episode is a conclusion of the time shifting discussion, showing you how to use techie tools to get your communications out there on the Interwebs in a way that will get the best return for your efforts! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
How to Time Shift Your Communications
January 07, 2022 20:25 - 5 minutes - 2.44 MBTechie tools like Google Workspaces's schedule email, Samsung's schedule text, and snooze inbox are game changers for you. Here's why it's so important. Your timeline is not everyone else's timeline. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Scheduling Emails
January 04, 2022 15:41 - 5 minutes - 2.44 MBScheduling emails is one secret weapon you can definitely start using today. You can plan communications to key people to go out a year in advance. Use with a bit of caution, of course! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Reboot: "Work Smarter, Not Harder!"
January 03, 2022 15:11 - 5 minutes - 2.44 MBThis season is dedicated to Mike Dougherty, who passed away on Dec 25th, 2021. Love ya, bro. See you on the other side. You take lead vocals, I'll do the drums. Thanks for tuning in, this season will be about *effectiveness* in your personal and professional life. Subscribe to get more good advice, in a concise 5-10 episode each day. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Margins for Retail - Part I
December 14, 2021 18:24 - 5 minutes - 2.44 MBIt's really important to control your profit margins, and even more important in the world of retail. Here is a quick overview of typical profit margins that are successful, as as explained by Starbucks CEO Howard Schultz. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
How Video has Changed Efficiency for Hollywood - Part I
July 20, 2021 11:53 - 5 minutes - 2.44 MBEverywhere you look, you see video being used on Social Media to increase business. Today, I lay the foundation for why video has become so perpetuating amongst businesses, especially media outlets. More on this tomorrow --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Moments of Perspective for the Business Professional.
July 18, 2021 18:07 - 5 minutes - 2.44 MBI'm going to admit, this parricular podcast was not pre-planned. It is my first since returning from a wonderful getaway, and instead of speaking from just the mind today, I will speak with my heart. Also, I offer a special incentive deal for a limited time at the end of this podcast - a video commercial produced for your business, for just $199. I will donate 40% of the proceeds to charity. We'll keep it going until Labor Day. Thanks for subscribing! --- Send in a voice message: https://...
Naming Your Company Right Part II
July 10, 2021 00:07 - 5 minutes - 2.44 MBIt's more than just the customers benefitting from knowing the name. It's also your workers, who should be dedicated to your brand. They have to understand what you sell. Do they? --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Name Your Company Right.
July 01, 2021 15:03 - 5 minutes - 2.44 MBDon't make your business name too complicated. Make it something to which your target market can relate. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Never be on Tilt - Part II
June 19, 2021 15:40 - 5 minutes - 2.44 MBIn this episode I conclude my soul search, and refrain from doing something that would have been nefarious toward a competitor. Win with honor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
How to take a step back from negative stuff.
June 17, 2021 18:59 - 5 minutes - 2.44 MBYup. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Steve Jobs versus Bill Gates part 3
June 04, 2021 15:22 - 5 minutes - 2.44 MBIn this again 5 minute episode, I conclude the series on is series on Bill Gates versus Steve Jobs's marketing style, and how it is important for you to choose the right mix of horizontal or vertical marketing and business integration for your company. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Bill Gates v. Steve Jobs II: What is your Style?
May 28, 2021 20:22 - 5 minutes - 2.44 MBYesterday we talked about the differences between Bill Gates and Steve Jobs business model styles. Today we tie it up, and ask you to consider what your own particular business style is. When you know it, you can develop it out in a more meaningful way for your end user customers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Bill Gates v. Steve Jobs Revisited
May 27, 2021 16:42 - 5 minutes - 2.44 MBIn this episode, we revisit the business models of 2 legendary figures in the early stages of computer software development. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Business Evolution Sidenote: The Rule of Three
May 14, 2021 16:15 - 5 minutes - 2.44 MBIn this episode, I detail how one can instantly bring together a compelling message within a presentation, using the rule of three - identifying three main points, and prioritizing them for delivering them to an audience of any size, in a short period of time. ⏲️ --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Business Evolution Process - Market Dominating Position, More Taglines
May 11, 2021 15:11 - 5 minutes - 2.44 MBI kind of went off on a tangent today, due to a person that took advantage of my time. Hey, sometimes you just gotta get it off your chest. Today's episode is about that. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Business Evolution Process: Trying Different Taglines
May 10, 2021 16:39 - 5 minutes - 4.64 MBIn this episode, we talk about the trevails and time commitment to finding a really good tagline, that doesn't offend your target market, but still stands out from the competition. It's a fine line. I've always opted for schock value - but I'm dialing it back a tiny bit. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Business Evolution: Market Dominating Position - Interrupting Statements
May 05, 2021 16:57 - 5 minutes - 2.44 MBIn this episode, I detail how an interrupting statement that Irene and I crafted might be beneficial for helping your brand to stand out with its potential clientele. Oh, and yay -- episode 60! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Business Evolution Part 3: Analysis of Results
May 04, 2021 22:56 - 5 minutes - 2.44 MBToday, I apologise for being absent for a few days, I am sure you will live! But we also discuss the results of our market dominating position process, along with the 50 or so responses we got from the tag line that we are considering: #BuildBetterBusiness --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Business Evolution Process: Analyzing Your Tagline
April 23, 2021 22:53 - 4 minutes - 4.62 MBIn this episode, we analyze the taglines that we came up with Irene Gutmann, and test them out with 50,000 of our closest friends. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Business Evolution Process: Market Dominating Position Part 3
April 21, 2021 18:59 - 5 minutes - 2.44 MBI had a great meeting with Irene Gutmann yesterday, and we talked about creating a new market dominating position for RocklandWeb. From this process sprung a bunch of possible taglines. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Business Building Week 2: The Market Dominating Position - Drawing from Psychology
April 20, 2021 14:20 - 5 minutes - 2.44 MBIn this episode, just prior to my session with Irene Gutmann today, I discuss my roots in wishing to attain a market dominating position (MDP) for RocklandWeb, as well as the three essential steps to identifying what that MDP is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Business Evolution Process: Week 2
April 19, 2021 19:15 - 5 minutes - 2.44 MBThis week we'll be focusing on the second part of our business evolution process, creating a market dominating position. This is the part I love. Because quite frankly, I enjoy winning. Tune in this week to hear how Irene Gutmann and I create this position over some of our competitors in the Hudson Valley. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Irene Gutmann - Guest Discusses Cost Cutting
April 16, 2021 17:33 - 5 minutes - 4.66 MBEvery business needs to trim to become scalable. I recommend at least once a year, but minimum once every three years. Irene Gutmann joins us for this episode, where we get into the numbers that we saved: $16k in 2021. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Cost Cutting Measures - Be Careful of PayPal Active Subscriptions
April 15, 2021 16:54 - 5 minutes - 2.44 MBCarrying forward with our cost cutting measures, today I advise on why it's important to review and turn off PayPal Active Subscriptions, so you save money year over year. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
More Cost Cutting Measures!
April 14, 2021 19:32 - 5 minutes - 2.44 MBThanks to Irene Gutmman's work with me, we found about $16,000 in savings this year, already. I kid you not, and you can do the same. Here's how. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Growing a Business - Today, We Cut Costs
April 13, 2021 14:08 - 5 minutes - 2.44 MBIn this episode, I explain a little more of my background with Irene Gutmann, who will be working once again to grow the RocklandWeb business model. Details on today's session include the art of trimming costs. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Growing a Business - A New Series Coming!
April 12, 2021 12:37 - 5 minutes - 2.44 MBI am excited to announce that my friend and colleague Irene Gutmann and I will be working together on else again! She will be joining me in the near future on a podcast that looks into my business model, and develops it from the inside out. Irene and I have known each other for over a decade, and she is one of the most sound business advisors I have ever met. Very happy to be working with her again. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
The E-Myth Part 5: Summary and Advice for the Three Types
March 26, 2021 18:16 - 5 minutes - 2.44 MBWe tie it all together with a neat little bow today, reviewing what we learned about the three archetypes, and how you (who may identify as one type or another) can roll forward in your business, organization or cause. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
The E-Myth Part 4: The Entrepreneur
March 25, 2021 12:01 - 5 minutes - 2.44 MBIn this episode, we talk about the entrepreneur archetype. This is an individual that wants to grow a business. Or multiple businesses. The bottom line is with great reward comes great risk. And vice a versa. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
The E-Myth Part 3: The Manager Type
March 24, 2021 20:15 - 4 minutes - 2.43 MBMany hands make the work lighter. In this episode, we talk about managers, who - given the right number and quality of technicians, are able to help scale a company considerably. However, stress levels and the need for constant adjustments create challenges and danger of burnout. Here's an in depth look at this archetype. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
The E-Myth Part 2: The Technician
March 23, 2021 13:54 - 5 minutes - 2.44 MBA deeper dive into the mind of the technician, the first level of business owner. And mind you...VERY necessary. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
The E-Myth Part 1: Intro to the Three Levels of Business Ownership
March 22, 2021 15:30 - 5 minutes - 2.44 MBBased on the book The E-Myth Revisited, this is a summary of the three types of business owner. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Happy 2021! We're back!
February 04, 2021 15:06 - 5 minutes - 2.44 MBHey! Your back for more episodes! Much appreciated, here is our 1st episode of the year, with a bunch of announcements! We have 3 new services that we are launching. I explain 2 of them on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Intermediate Google Maps Techniques
December 09, 2020 16:50 - 5 minutes - 2.44 MBBack for more episodes! New announcements soon - exciting news! But before that, check out this down to earth episode about how to use intermediate Google Maps techniques for better personal efficiency. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Build Your Business Horizontally or Vertically - You Choose.
November 20, 2020 14:59 - 5 minutes - 2.44 MBChoose the way you want to build your company. Do you want to integrate all of the sector's processes within your own company, or do you prefer to partner and outsource some or many of those processes to outside providers? In this episode, we begin discussing that topic. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message