Work Smarter, Not Harder!
197 episodes - English - Latest episode: 4 days ago -Get stuff done at work, be effective, get motivated, and maybe even have a few laughs.
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Episodes
An Interview with Patricia Stark
April 05, 2023 19:29 - 32 minutes - 29.8 MBIrene and Tom have known Patricia Stark through our various networking circles for over a decade, and are continually impressed with her solid advice, perspective and results. Patricia works on both sides of the camera & stage as a Media Trainer, Public Speaking Trainer, Certified Body Language Specialist and Calmfidence® Coach. She appears regularly as a Guest TV Communication Expert & Lifestyle Expert and sought after keynote speaker. Based New York & New Jersey, Patricia Stark Communic...
Promo: Irene Gutmann - Get a Free Profit Discovery Session!
March 21, 2023 16:39 - 5 minutes - 5.44 MBOur trusted colleague and friend Irene is offering one hour free profit discovery sessions for listeners of our podcast. To learn more, call us at (845) 877-7333, ext. 701! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Real Estate Market - Outlook for 2023
March 08, 2023 18:06 - 18 minutes - 17.4 MBOn this episode, Jeff Hozias and Michael Paris join Tom for the first episode of 2023, to sift through the real story of how the real estate, and mortgage markets are really doing at this point in time. A special happy birthday to Michael, as well! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Phil Rutigliano - The Value of Franchising
December 09, 2022 21:04 - 16 minutes - 15.3 MBPhil is the owner of Target Franchises, and he connects aspiring business owners with one or several of a pool of thousands of franchise opportunities. In this episode, Phil talks with us about the importance of making the B2B connection with each other. Givers gain! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
111 - Time Shifting, explained
December 05, 2022 21:12 - 20 minutes - 18.9 MBIn this episode, Irene explains the reasoning behind the concept of time shifting, and Tom provides you three solid steps for using time shifting to become more organized in your work life. Which is awesome. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
A Reflection on 15 Years in Business
November 21, 2022 21:16 - 20 minutes - 19.4 MBTom’s 15th anniversary of starting his first business was on November 18th, 2022. On this episode, Tom reflects some of his feelings on being one of the 1%. (It’s actually 0.8 businesses out of 100 that survive 15 years) --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Creating Policies and Procedures
November 02, 2022 11:52 - 12 minutes - 11.4 MBNothing is more maddening than having a staff that doesn’t do what you need them to do. Save yourself and your company with a policies and procedures manual! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Cynthia Myer - Ridgewood Moving Services Co.
October 25, 2022 16:13 - 21 minutes - 20 MBTom and Cindy go way back to the mid-2000’s. In this episode, we learn about how Cynthia took over a moving company, and transformed it into an organization focused on the core value of *caring*, for each their, for the customer, and for the community. We also discuss the challenges and benefits of hiring slow and firing fast, to better sharpen organizational focus. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
BCC: The proper way to email groups
October 18, 2022 23:43 - 9 minutes - 9.22 MBTom has an ongoing pet peeve with mass emails, and actually emails in general. He hates them. In this episode, he attempts to explain how to use “Blind Carbon Copy”, aka BCC - to message large groups of people, while Irene professionally attempts to keep him calm. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
LinkedIn Success Story: Kristin Olson-Kott, Queen of Wipes!
October 11, 2022 16:28 - 27 minutes - 25.6 MBToday we have with us a fantastic influencer on LinkedIn, Kristin Olson-Kott! Over the course of her career thus far, she has garnered a huge social media following, simply by being human and authentic. In this episode we discuss her career, some of her success stories on LinkedIn, and the importance of being authentic in one’s social media posts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Rockland Famous #9: Gary Lipton
October 06, 2022 11:25 - 16 minutes - 15 MBGary Lipton Esq. was a prominent Attorney in Rockland County, NY. He passed away in early 2022. This is the last-known interview with him, conducted in November of 2021. Gary was born In the Bronx and later resided in Rockland County where he started his legal career. Gary's legal career began in 1977. Over the course of his 44 year long legal career he helped clients providing assistance and advice to countless residents dealing with everything from parking tickets to criminal charges. H...
Make Every Employee Count!
October 03, 2022 19:52 - 22 minutes - 20.8 MBIf you are dealing with multiple employees or contractors, you probably have trouble quantifying some of their work and expectations. In this episode, Irene goes over some important elements to think about when onboarding a new employee, and Tom tells a personal story of when his work didn’t amount to what he was being paid for it…and paid a pretty steep price for it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Rockland Famous #8: Steve Eckert
September 27, 2022 16:29 - 18 minutes - 17.3 MBTom has known Steve Eckert for nearly 20 years, starting with fitness and boxing bootcamps that he and his partner and wife Eva ran in Suffern NY for several years. Over the past two decades, they have expanded their fitness empire throughout the Hudson Valley, and then across the United States. Mr. Eckert is a former Marine, and an avid reader of leadership and personal growth books. In this wide-ranging podcast, we talk about some of the influences for Steve over the years, as well as som...
Rockland Famous: Barry Dorfman
September 20, 2022 17:10 - 20 minutes - 18.9 MBIf you have ever been at any major networking or charitable event in Rockland County, it’s likely you’ve met Barry. While he is a seasoned Insurance Broker by trade, the generosity of time that he provides to others shines just as brightly, if not more. As a volunteer for organizations such as Meals on Wheels, VCS, and Rockland YouthFest, Barry helps to organize networking events, dinners and golf outings that benefit numerous established charities in Rockland County. In this episode we revis...
Rockland Famous: Magda Truchan
September 17, 2022 21:51 - 18 minutes - 17 MBMagda Truchan is a living legend of Rockland. And she’s just getting started. Graphic designer and fashionista of North Rockland, she has passionately given her time and energy to help many charitable organizations grow and thrive in the County. This weekend check out one of her passion projects, the Haverstraw Food Crawl! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Business Owners: Embrace Your ADD
September 12, 2022 15:58 - 19 minutes - 18 MBIf you suffer from mild ADD, you are not alone! Here are some ways to leverage your penchant for task-switching into a positive entrepreneurial trait. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Have an Emergency Fund, and Don’t Touch It!
August 29, 2022 16:40 - 15 minutes - 14.2 MBStress and anxiety in business is natural, but too much of it can not only be toxic, it can be addictive. In this episode, learn how an emergency fund can help relieve some of the stress of always meeting every urgent deadline that comes about, so you can make better long term decisions. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Don’t Fear the Recession - Thrive in It!
August 10, 2022 13:49 - 10 minutes - 9.43 MBDo you worry about the shift in the economic winds? We all do, you are not alone! Here are some easy, simple steps to working and planning your way through it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Positive Intelligence - What is It?
August 08, 2022 16:03 - 11 minutes - 10.8 MBLearn from Irene how positive intelligence can help you to create new neural pathways that help you to achieve more. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Michael Dolce
August 03, 2022 13:49 - 16 minutes - 15.5 MBTom considers Michael Dolce a mentor in business creativity. In addition to his web development and hosting company MBD Studios, he also creates comic book series (including Time Trader), runs several podcasts, and designs murals and art for companies in the tri-state area. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Vivian London
August 02, 2022 22:24 - 16 minutes - 15.6 MBIf you have ever considered getting out of the tech Stone Age of the 1990’s, and upgrade your financial management software to QuickBooks Online, this is the podcast episode to listen to. Our guest is Vivian London, from London’s Tax Services - who explains the advantages of taking your accounting online. Some features include automatic bank feeds into your QB Online, recurring transactions, and when needed, an accountant that can log in and help you balance your books! --- Send in a voice...
Diana Hess
July 29, 2022 15:55 - 23 minutes - 21.6 MBTom has the benefit of knowing Diana Hess - Communications and Development Officer for Jawonio since the early 2000’s (and she can still run a 5k race faster than most of my friends). But more importantly, Diana retains the heartfelt and reasonable desire to continue the work as advocate - organizing and fundraising for an organization that addresses the special, unique needs which Jawonio.org helps with on a daily basis for numerous families in Rockland County, NY. Learn more about Diana’s b...
12 Touches to Land Your Customer
July 26, 2022 16:17 - 1 minute - 1.62 MBThey say it takes 12 touches of adveetising in order to convince any given client to buy your goods or services. But nobody ever said that the 12 touches need to be any one specific method. So vary your methods! Can point make them include meetings, advertisements, image, video and more. Don't be shy! Remember - no means no...but it is completely acceptable to ask! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
[SPONSORED AD] North Rockland Chamber - Summer Soirée 2022
July 26, 2022 15:10 - 29 seconds - 288 KBQuick promo for the North Rockland Chamber’s annual event at the Hudson Water Club! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
GO BIG!
July 26, 2022 14:49 - 11 minutes - 10.7 MBHere's what you should do when you are looking to gain more business, and this is AFTER you complete your product matrix: 1. Advertise 2. Contact 3. Follow up. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
How to Get Into Your Alpha State Every Morning
July 25, 2022 15:16 - 7 minutes - 6.65 MBWe all have blah days. But you can make the best of it, and boost the mornings where you can be on top of your game. Leaen about the four dimensions of being, and how tapping into each of them briefly each morning helps you to continually be your best self. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
ROCKLAND FAMOUS #2: Eddy Cameo
July 24, 2022 00:59 - 18 minutes - 17.1 MBFor our second episode, Jessica Bowen and I talk it’s Eddy Cameo, who gives us expert tips on how to properly train our dog Watson. This is a weekend episode, so it’s a little more casual. But that makes it a little more fun, too. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Immersion Coaching Webinar - Coming this September!
July 20, 2022 16:44 - 5 minutes - 5.03 MBI am pleased to announce a new service that Irene and I are offering in September: Immersion Coaching! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Time Blocking - The Powerful Way to Get Things Done
July 19, 2022 01:31 - 16 minutes - 15.4 MBIn this episode, Irene talks about the power of blocking out large swaths of time to focus in on the important tasks that will drive long term business growth, --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
(Pilot) ROCKLAND FAMOUS: Garret Hirsch, NY Country Club
July 13, 2022 11:35 - 24 minutes - 22.4 MBWe’re launching another podcast, starting today! Introducing Rockland Famous - Interviews with industry leaders and influencers in ROCKLAND County, NY. (Caps on purpose) Our first is Garret Hirsch, from the NY Country Club,talking about how an organization can plan a golf outing. Two words: Plan ahead! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
The Power of Time Blocking
July 11, 2022 16:52 - 19 minutes - 18.4 MBAlso, Tom places one of the biggest bets of his life. If he doesn't succeed, Irene buys his company for $1. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Don't Let a Lack of Talent Slow Your Roll
July 05, 2022 19:42 - 10 minutes - 9.63 MBOnce you straight up identify people in your organization that are consistently underperforming...fire them. Tune in to today's episode to understand why. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Present your Product with a PAC Mentality
June 29, 2022 13:47 - 5 minutes - 5.13 MBWhen you are promoting ulyiur company, organization, cause, product, service or event - keep these three delivery components in mind. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
DIGITAL AGGRESSION!
June 20, 2022 15:30 - 16 minutes - 15 MBIn this episode 92, Irene and I discuss the importance of putting your message for your company, organization, cause, event, sale, announcement, service, product, or anything else out there -- dozens and dozens of times. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Overcoming the Fear of Raising Prices
June 13, 2022 19:29 - 15 minutes - 14.6 MBNow that we are on the cusp of a recession, it is very likely you are feeling more financial pressure. In this episode, Irene lays out the case for increasing prices in a logical manner, and Tom associates the need for increase with the concepts of supply and demand. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Should You Raise Your Prices?
June 13, 2022 13:47 - 5 minutes - 5.14 MBSometimes it is necessary to raise prices, in order to allow your business to 1st are your business to 1st survive, then thrive. Here is a brief explanation, as related to Uber's famous surge pricing model. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Negotiations: Always Come from a Position of Strength.
June 09, 2022 15:32 - 10 minutes - 10 MBYou don't need to be...como se' lllama en engles...rude to be a good negotiator. But ome core element is to come from a position of strength, regardless of the outcome. Here, Tom tells us a story of how he got there for his brainchild (one of several), the Stony Music Fest, June 25th @ Riverfront Park. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Be Distinct!
June 06, 2022 15:23 - 11 minutes - 10.2 MBIn these challenging times, where prices increase, advertising gets more expensive, and services become standardized, you need to find ways to always be different from your competition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Immersion Teaching by Advisors - A Great Way to Learn!
May 24, 2022 15:52 - 7 minutes - 7.25 MBWhen you are being taught something, don't just write about it in your notebook or tablet. Use a few of your senses to immerse yourself in the lesson. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Boilerplate Marketing Messages Don't Work!
May 23, 2022 15:38 - 13 minutes - 12.1 MB"Oh yeah...what differentiates our company is its 'customer service.' Have you ever heard that line from a business? Does it work? Probably not. Tune in today to learn how your message can stand out better. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Using Time to your Advantage
May 09, 2022 15:11 - 5 minutes - 5.14 MBTime shifting. Quality tech tools. An eye for the future. All in this five minute episode of Work Smarter, Not Harder. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Have a Marketing Calendar
May 02, 2022 15:32 - 17 minutes - 16.4 MBPart I of II about having a cohesive marketing calendar. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
How Systems Help You Grow
April 25, 2022 17:03 - 17 minutes - 16.4 MBIn this episode, Tom and Irene discuss ways you can transform various parts of your business or organization with the right system, and help you to scale or expand your operations as a result. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Let Your Purpose Drive You
April 08, 2022 19:24 - 20 minutes - 19.2 MBIn this episode, Irene explains why she loves working with entrepreneurs who are purpose-driven. Tom adds on the importance of knowing numbers within the purpose. Also there's a short segment where Tom reviews Super-Pumped: The Battle for Uber. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Leadership by Incompetence
April 06, 2022 16:55 - 7 minutes - 3.78 MBYou don't always have to know the answers. In fact, your team can accomplish much more if you selectively let them know that you don't know the answers to specific problems that they present to you. One of my favorite episodes, in which I detail how this can work for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Jazzify Your Marketing Message
April 04, 2022 15:21 - 10 minutes - 9.94 MBIn this episode, Irene talks about how you can update your marketing messages to make it feel right for the target audience, the consumer who will be buying it. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Focus with the Natural Stuff
March 28, 2022 16:29 - 6 minutes - 6.28 MBIn this episode, Tom discusses the dangers of online Doctor diagnoses (specifically ADHD) in order to be prescribed "focus" drugs, such as Adderall. Please be careful when using online Doctors. Pleaase. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Special Guest Mitchell Kahn from Hunter Financial
March 22, 2022 13:39 - 15 minutes - 14.4 MBI'm pleased to have as our guest, a friend of mine that I know from The ProMetroNet group, Mitchell Kahn from Hunter Financial. He will give us an update on how market forces seem to have adjusted, given the current war in Ukraine. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message
Special Guest Mitchel Kahn from Hunter Financial
March 22, 2022 13:39 - 15 minutes - 14.4 MBI'm pleased to have as our guest, a friend of mine that I know from The ProMetroNet group, Mitchell Kahn from Hunter Financial. He will give us an update on how market forces seem to have adjusted, given the current war in Ukraine. --- Send in a voice message: https://anchor.fm/worksmartny/message
Going Deeper into Marketing Intent
March 21, 2022 17:16 - 12 minutes - 11.6 MBWhen you are developing an overall marketing plan for yourself or your clients, you have to be brave and willing to ask yourself and others the difficult questions, the random questions, the goal-searching questions. Until you unlock them, you'll not be ready to take the plan to the next level. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message