Restaurant Marketing School
480 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 9 ratingsCreated in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.
Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space.
Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.
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Episodes
Stop puking on your customers and start building email & text campaigns about THEM!
August 20, 2021 12:00 - 6 minutes - 9.1 MBWhat will inspire your guests to open and enjoy the content you're creating? In this episode, Matt explains the value of making it about "them" and how to do it in a way that's guaranteed to resonate. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Pla...
SEE MORE, the biggest mistakes you're making on your social media posts
August 19, 2021 12:00 - 3 minutes - 4.92 MBMaking this one small adjustment to your Facebook and Instagram posts will dramatically amplify your reach on social media. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Training your staff to get people excited about giving you their information
August 18, 2021 12:00 - 6 minutes - 8.96 MBSalesmanship is everything and Matt offers the techniques he trains his team to use to get both your staff and your customers excited about collecting customer data. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Using live video to build your brand...IT'S FREE!
August 17, 2021 12:00 - 5 minutes - 7.86 MBIn this episode, Matt Plapp explains the value of live video and how we can use it to build a following for our restaurants. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
How to build a GIGANTIC database from Facebook & Instagram
August 16, 2021 12:00 - 9 minutes - 13.2 MBMatt Plapp is hard at work on this episode breaking down the tools and tactics he uses on social media to feed his restaurant client's customer database. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Leverage your online traffic
August 13, 2021 12:00 - 5 minutes - 6.96 MBHow do people find your restaurant? Chances are they're using platforms like Yelp. Today Matt Plapp shares his best practices for turning those page views into paying customers. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
10x your list growth through the right call to action
August 12, 2021 12:00 - 5 minutes - 7.87 MBSometimes the smallest adjustments create the biggest impact. In this episode, Matt Plapp provides bulletproof "calls to action" guaranteed to get your audience to participate. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
How to use every piece of data you get now to go deeper with those customers
August 11, 2021 12:00 - 3 minutes - 4.79 MBWe can't just collect data, we have to weaponize that data to give our customers the best possible experience in and out of our restaurant. Today Matt Plapp takes us down the rabbit hole, unpacking the techniques he uses to build connection with customers. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy M...
How to use 4 walls marketing to build your list
August 10, 2021 12:00 - 5 minutes - 7.65 MBChange begins at home and in today's episode Matt Plapp reviews the proven techniques he uses to convince the customers sitting in your restaurant to join your marketing program. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
The 5 top places to use your marketing attention to build your database
August 09, 2021 12:00 - 5 minutes - 7.06 MBDanny Meyer talks about connect the dots. Master marketer Matt Plapp talks about connecting the dots. In this episode, Matt shares the best places to invest your time and money to build your customer contact list. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing Sch...
Stop sending the same emails and texts to everyone
August 06, 2021 12:00 - 3 minutes - 5.31 MBDo your customers reallllly want to hear from you. The answer from Matt Plapp is "it depends." Today he lays out a formula for connecting with your customers in a way that will resonate with them. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
How to build and email/text list from your current list through social contests
August 05, 2021 22:00 - 4 minutes - 6.76 MBIf the pandemic taught us anything, it's that we don't own our customers until we have their contact information. Today, Matt Plapp unpacks proven strategies for collecting that customer data via social media. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School ...
Building a birthday club
August 04, 2021 12:00 - 7 minutes - 10.9 MBThere are hundreds of strategies for getting your customer's data but only a few that work. In this episode Matt Plapp unpacks a bulletproof strategy for using someone's birthday as the catalyst for a conversation. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing S...
Strategies for new, frequent & lost customers
August 03, 2021 12:00 - 11 minutes - 15.4 MBWhat do we say and who do we say it to? Customer communication beyond the four walls of our restaurant is a minefield. In this episode, Matt Plapp lays out what to say to each segment of your customer base. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School Th...
The power of a segmented email & text list
August 02, 2021 12:00 - 7 minutes - 10.3 MBSo you've done a great job of collecting customer data...now what should you do with it. As Matt Plapp explains, if you're not segmenting those lists, you're missing out on a golden opportunity to capitalize on repeat business overnight. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show ...
How to spend a $150 marketing budget
July 27, 2021 12:00 - 8 minutes - 11.7 MBIn the restaurant industry money is ALWAYS tight but marketing is a must these days. In today's episode Lael shares how to get the most out of a limited budget. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mou...
If Lael was to open a restaurant, here's how he'd market it
July 26, 2021 12:00 - 5 minutes - 8.2 MBIn this episode we turn the tables on Lael and he tells us, step by step, how he'd turn his restaurant concept into a blockbuster success. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Resta...
How to use #hashtags
July 23, 2021 12:00 - 6 minutes - 8.62 MBWe see them everywhere on social but how to use them most effectively to drive traffic to our restaurants? Lael provides all of the answers in today's episode. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mout...
Using groups to distinguish your restaurant
July 22, 2021 12:00 - 7 minutes - 10.3 MBGroups are a powerful tool to breed awareness and create a following. In this episode, Lael provides his best practices for building and engaging in social media groups. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The ...
What and how often should you post on social media?
July 21, 2021 12:00 - 6 minutes - 8.39 MBToday Lael answers the most frequent question we get: What and how often should a restaurant be posting on social media? ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing Sch...
Keys to audience growth
July 20, 2021 12:00 - 7 minutes - 10.3 MBThe bigger your audience, the bigger your customer base. Today Lael shares his best tips and tactics for building audience. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing...
Be authentic in your marketing (and your life)
July 19, 2021 12:00 - 7 minutes - 10.3 MBThere's this beautiful intersection on social media where you can be your most authentic self AND present yourself and your brand the way you want to be perceived. Today Lael provides the roadmap to do just that. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP m...
How to not lose your shirt in digital advertising
July 16, 2021 12:00 - 6 minutes - 8.68 MBDigital advertising is no different than gambling when you're not sure what you're doing...the only difference is there are no free drinks. In this episode Lael breaks down a bulletproof strategy for spending your marketing dollars wisely online. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be...
Should you mix personal and professional on social media?
July 15, 2021 12:00 - 7 minutes - 10.1 MBDoes anyone really want to see pics of our kids mixed in with the food porn we're putting out there daily? Lael discusses the pros and cons of mixing personal and professional on social. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: ...
Social media rules to live by
July 14, 2021 12:00 - 3 minutes - 5.46 MBStill working to master social media? Today Lael presents the rules he uses to make restaurants internet-famous. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School Th...
Email marketing basics
July 13, 2021 12:00 - 8 minutes - 11.9 MBMarketing is no longer optional. You know that which is why you're here! Email is still the most effective way to reach your customer base and today Lael unpacks what's needed to create a rock-solid email marketing strategy. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the...
So you want to podcast?
July 12, 2021 12:00 - 7 minutes - 10 MBFew things can build a dedicated audience like podcasting BUT will it translate into dollars in the cash register. In this episode, Lael and Josh talk about the business of podcasting: the good, the bad and the ugly. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COM...
Online giveaways to build audience and drive traffic
July 09, 2021 12:00 - 5 minutes - 8.23 MBOnline giveaways, when done right, will pay for themselves 1000x. In this episode, Lael lays out how to create an online giveaway that creates a following and cash flow. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The ...
How to get found on Google
July 08, 2021 12:00 - 8 minutes - 11.4 MBGoogle is nothing more than an algorithm. To show up in searches, we must lay a foundation online that proves what we offer is what our potential customers are looking for. In this episode Lael unpacks best practices for improving search results online. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your w...
Are influencers worth the expense?
July 07, 2021 12:00 - 6 minutes - 8.25 MBToday we're talking about social media influencers. Lael shares his past experience and his perceptive on if influencers can actually drive traffic to your restaurant. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Ha...
Three things every restaurant website must include
July 06, 2021 12:00 - 4 minutes - 6.15 MBToday Lael explains the three must haves to turn page views into restaurant patrons. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Digital menu mistakes to avoid
July 05, 2021 12:00 - 6 minutes - 9.19 MBIn today's episode Lael breaks down best practices and worst mistakes for getting your menu seen. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Cooking and cocktail demos as lead magnets
July 02, 2021 12:00 - 7 minutes - 10.8 MBWe don't just hooks to get folks into our restaurants, we need hooks that'll convince our audience to connect with us online. Today, Lael breaks down what we can do in-house to make an impact online. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe ...
Making Instagram Links Work
July 01, 2021 12:00 - 5 minutes - 8.04 MBMarketing expert Lael Sturm shares tips for turning Instagram views into butts in seats. ________________________________ Click here for more on Lael's Company and be sure to Join Lael's 5 Day Marketing Challenge Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
What restaurants can learn from early-stage tech startups
June 16, 2021 12:00 - 4 minutes - 5.97 MBMatt pulls from his extensive background in marketing for tech startups to parse out the lessons that apply directly to the restaurant industry. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Building a customer journey map
June 15, 2021 12:00 - 7 minutes - 9.68 MBToday Matt defines what a customer journey map is, why it's important and how we can leverage it to better understand our customer and our own business. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Why retargeting is better than net new advertising.
June 14, 2021 12:00 - 5 minutes - 8.22 MBToday Matt & Josh discuss the benefits of retargeting and how it can be used to hone in on your target audience. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Using chat to win searchers
June 11, 2021 12:00 - 4 minutes - 5.76 MBChat is one of the most powerful tools at a restaruateur's disposal. Today, Matt unpacks the chat tools you should be using to build interest and create new customers. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
How to earn PR without a PR agency
June 10, 2021 12:00 - 4 minutes - 6.31 MBCan't we do the same things a publicist would do to get press? The short answer is "Yes!" Today Matt and Josh offer the inside track on how to score press without hiring an agency. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Covering your digital bases: Google My Business, Maps, and Yelp
June 09, 2021 12:00 - 5 minutes - 6.99 MBHow do patrons find your restaurant? What information do they see when they get there? Today, Matt and Josh where they're looking and how to make sure once they find you, they're sold. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Mobile Billboards
June 08, 2021 12:00 - 5 minutes - 7.28 MBToday Matt and Josh discuss tactics for marketing in the physical world using mobile billboards. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Channels don't matter unless you have something unique to say.
June 07, 2021 12:00 - 6 minutes - 8.87 MBHow are you going to build the audience for your restaurant? The simple answer is "messaging." Today Matt and Josh discuss the importance of crafting the right message for your audience, creating the value and connection needed to convert them into customers. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happ...
Audience personas: Why knowing "who" is more important than knowing "how".
June 04, 2021 12:00 - 4 minutes - 6.35 MBHow well do you know your customers? Who is your target customer? Understanding your audience is a critical element in perfecting your marketing strategy. Today, Matt takes us through the step by step of determining who that is so that we can serve them better. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The H...
Referral programs. Making it easy for your current fans to create new ones.
June 03, 2021 12:00 - 5 minutes - 7.17 MBSuccessful referral programs require a lot more than just signing up for a service. Today, Matt and Josh discuss what can take your referral program to the next level. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Why you should hire an SEO consultant.
June 02, 2021 12:00 - 8 minutes - 11.3 MBToday Matt dives deep into the world of Search Engine Optimization, explaining what it is, why it matters and the importance of getting it right. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
Nurture programs. Market while you sleep.
June 01, 2021 12:00 - 5 minutes - 6.94 MBYour marketing efforts don't need to be a full time job. Automations and strategic planning can result in an effortless marketing campaign. Today, Matt walks us through what nuture campaigns can do for our businesses and how to set them up. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Sho...
The power of maniacal focus. Why it's better to say no than yes.
May 31, 2021 12:00 - 4 minutes - 6.63 MBThere's a secret weapon that the best marketers use to blow away the competition: maniacal focus. Today Matt and Josh discuss what that means and how to leverage it to create an unstoppable marketing program. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School ...
How to use your website as a testing ground for free (using Google Optimize).
May 28, 2021 12:00 - 4 minutes - 6.48 MBThere are countless tech tools at our disposal but most of us don't know what they are or what they do. Today Matt breaks down how you can use your restaurant's website to test new marketing initiatives. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The ...
How to build a partner marketing program from scratch.
May 27, 2021 12:00 - 5 minutes - 7.5 MBToday Matt and Josh define what a partner marketing program is and the steps involved in building one from the ground up to scale your marketing efforts from the outside in. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook
When paying for advertising is the best option.
May 26, 2021 12:00 - 5 minutes - 8.06 MBMoney is perpetually tight in our industry but, sometimes, we have to spend money to make money. Today Matt and Josh dive into the decision process around paid advertising. ________________________________ Sign Up for Our Weekly Newsletter Book time on Josh's personal calendar We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP The Happy Mouth Morning Show Restaurant Marketing School The Playbook