Jeff Lobb: CEO of SparkTank Media

How can embracing technology and innovative marketing strategies revolutionize the real estate industry?"

Host Tracy Hayes interviews Jeff Lobb, founder and CEO of SparkTank Media. The conversation delves deep into the intersection of real estate, technology, and marketing. Jeff, with over 36 years of experience, brings a wealth of knowledge from his journey in real estate sales, technology, and executive roles. They discuss how agents can leverage technology, social media, and personal branding to stand out in the competitive real estate market.

Jeff Lobb is the Founder & CEO of SparkTank Media & Coach52 – A Speaking & Coaching Company for the Real Estate, Mortgage and Title industry. His focus is always on creating new Sales opportunities, Marketing, Technology & Social Media strategies. He’s an International Speaker & Coach & has been in Real Estate for over 36 years. Jeff has trained & coached over 100,000 agents throughout his career. He speaks at top Real Estate events such as Inman News , NAR , and many large real estate brand conventions and associations. A few of his speaking highlights have been speaking at Real Estate events in Poland, in Viet Nam for their first Real Estate association and even at one of Gary Vaynerchuks events at the Hard Rock stadium in Miami Florida

(00:00:00 - 00:10:00) The Evolution of Real Estate Marketing 

The importance of authenticity and unique content in real estate marketing.

Leveraging social media platforms effectively.

The transition from traditional to digital marketing strategies.

(00:10:00 - 00:20:00) Leveraging Technology in Real Estate 

Utilizing digital tools for efficient real estate transactions.

The role of AI and data analysis in targeting potential clients.

Adapting to changing technology trends to stay relevant.

 (00:20:00 - 00:30:00) Building a Personal Brand

The power of personal branding in the real estate industry.

Strategies for developing and maintaining a strong online presence.

Balancing professional and personal elements in branding.

(00:30:00 - 00:40:00) Client Engagement and Communication 

Effective communication techniques with clients.

Utilizing video and digital media to enhance client engagement.

The importance of personal connections in a digital world.

 (00:40:00 - 00:70:00) Future Trends and Predictions

Upcoming trends in real estate marketing and technology.

Preparing for the future of real estate in a digital age.

Adapting business strategies to upcoming market changes.

Quotes:

"In real estate, your personal brand is your most valuable asset." - Jeff Lobb

"Technology is not just a tool, it's the future of real estate." - Jeff Lobb

Connect with Jeff:

Facebook: https://www.facebook.com/jefflobb

LinkedIn: https://www.linkedin.com/in/jefflobb/

Instagram: https://www.instagram.com/jefflobb/

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