Brit O’Donoghue: Social Media and Business Development

Navigating the world of real estate can be hard, especially when you’re just starting out, but by learning the right tools and meeting the right people, you, too, can become incredibly successful. And one of the people you should meet is Brit O’Donoghue a successful business developer at Landmark Title.

Brit O’Donoghue is an energetic and determined mother of five who built her way to success by focusing on helping agents and other people in the real estate industry by providing them with knowledge and spaces to meet others. With her skills as a team-builder and seller, she knows better than anyone what it takes to succeed in real estate and is ready to reveal it in this value-packed episode.

Tune in and learn the secrets of where success comes from in this competitive industry.

[00:00 - 14:42] Navigating a Complex Market: Brit O’Donoghue’s Real Estate Journey 

• Brit O’Donoghue is a well-respected and influential person in the real estate community in Northeast Florida.

• She provides great value to many agents through coordinating training classes and sharing her knowledge and experience. She is also a single mom with two sons.

• She works at Landmark Title, a company that provides advisory in title law and which has a training room that hosts networking events, zoom calls, and other educational events. 

[14:42 - 29:00] Leveraging AI in Your Real Estate Marketing and Business

• Content creation is an important way to market yourself and gain trust.

• AI programs like Chat GPT can be incredible tools for content creation, copywriting, and facilitating other writing jobs, but they must be used to complement your work. They cannot replace it.

• AI tools can be used for brainstorming, writing relatively trivial documents, and correcting your writing to make it sound more professional, but you always need to double-check what they do.

[29:01 - 43:53] Finding the Perfect Balance Between Social Media and Real Estate

• Marketing is key in the real estate industry, and understanding consumer behavior patterns is important.

• Staying in front of the changing tide of social media requires following people, attending webinars, and reading self-help and educational books, but this shouldn’t carry you away from other important parts of your job in real estate.

The keys to successful content creation for marketing are honesty, value-adding, a “spice” that humanizes you as a creator, and, above all, consistency.

[43:53 - 01:04:55] Networking with Top Agents, Finding a Mentor, and Leveraging Social Media

• Mentorship and networking are keys to success in real estate, as they help you gain contacts, references, and leads and potentiate your learning process as a realtor.

• This is why Brit enjoys teaching newer agents about social media and always being present to interact with agents of all levels.

• Organizing meaningful events with people from the industry can help you build relationships.

• Relationship building should go along with an understanding of new social media platforms, such as TikTok, which are starting to replace search engines for information.

Quotes:

"There's no perfect answer when it comes to approaching clients. Because everybody is a little bit different, and their boundaries are different, and that is okay." - Brit O’Donoghue

"Find your niche when it comes to your social media presence. You don't have to be in the beginning, especially if you are consistent with your online content; get really good in one area." - Brit O’Donoghue

"Find a mentor: someone whose way of doing business you like. I’ve met everyone in the top 2% here, and they’re all sweet and humble people. You shouldn’t be scared to ask them out for coffee. It’ll open up a world of learning for you.” - Brit O’Donoghue

Remember to follow Brit O’Donoghue on her social media if you want to get in touch with her and make her a part of your network:

Instagram: https://www.instagram.com/brit_od_11/

Facebook: https://www.facebook.com/brit.odonoghue.50/

LinkedIn: https://www.linkedin.com/in/brit-o-donoghue-a4782b146/

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all 

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