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Your Marketing Is an Asset, Not a Cost—An Interview with Grant Leboff
RainToday's Sales Tips & Techniques Podcast
English - March 14, 2014 13:00 - 21 minutes - 19.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It used to be marketing was a net cost to a business. You spent, for example, $10,000 on direct marketing piece and got $25,000 back in new business. That has changed. Marketing has now become an asset to a business, as well as a lead generation tool, says Grant Leboff, author Stickier Marketing. Listen as Leboff explains why marketing has become an asset and who your greatest marketers are today.