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The Biggest Mistake that Will Derail a Sales Presentation—An Interview with Sims Wyeth
RainToday's Sales Tips & Techniques Podcast
English - April 01, 2014 11:00 - 16 minutes - 15.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Your Marketing Is an Asset, Not a Cost—An Interview with Grant Leboff
When giving a presentation to a prospect or client, the fastest way to turn them away is to talk just about you. You can't stand up and beat your chest and expect people to be impressed. The best way to capture and hold a buyer's attention is to first demonstrate an understanding of them and their situation. Once you do that, then you can talk about how your services can help them, says Sims Wyeth, author of The Essentials of Persuasive Public Speaking.