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Why Users, Not Customers, Are Key to Business Success
RainToday's Sales Tips & Techniques Podcast
English - October 25, 2011 11:00 - 15 minutes - 14.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Professional Services Marketing Enters a New Phase
Next Episode: 3 Essential Elements of Successful Sales Presentations
Aaron Shapiro, author of Users Not Customers: Who Really Determines the Success of Your Business, discusses how B2B services firms are growing their business via a user-focused approach in the digital online space.