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Professional Services Marketing Enters a New Phase
RainToday's Sales Tips & Techniques Podcast
English - October 18, 2011 11:00 - 22 minutes - 20.3 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Are You Meeting Your Client's True Needs?
Next Episode: Why Users, Not Customers, Are Key to Business Success
If you think marketing professional services is challenging, consider what it was like more than 30 years ago when firms were just learning to do it. Partners in firms didn't know how to do it, and they fought against ideas marketers presented to them. But marketers persevered, and the methods they came up with are alive and thriving. Listen as Bruce Marcus, author of Professional Services Marketing 3.0, discusses the evolution of professional services marketing and what firms must do today in order to succeed.