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Using Case Studies to Build Trust and Facilitate Sales
RainToday's Sales Tips & Techniques Podcast
English - February 17, 2010 15:00 - 21 minutes - 20 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Search Engine Marketing Can Improve the Sales Cycle
Next Episode: Do You Have What it Takes to Compete?
Case studies are fantastic tools to facilitate professional services sales, as well as share with the world client success stories. But like anything, their success requires following certain best practices. In this week's podcast, Casey Hibbard, founder and president of Compelling Cases and author of Stories that Sell, reveals some of the best practices of creating case studies and how to use them to build trust with prospects and win clients.