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How Search Engine Marketing Can Improve the Sales Cycle
RainToday's Sales Tips & Techniques Podcast
English - February 10, 2010 13:00 - 15 minutes - 14.1 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Get Prospects to Notice You: What Every Marketing Campaign Must Have
Next Episode: Using Case Studies to Build Trust and Facilitate Sales
Professional services firms traditionally have done business by developing relationships and networking. While that's still an important part of how you develop business, more and more people are turning to the Internet to find and research service providers. And firms that know how to take advantage of the power of the Internet and search engine marketing definitely have a leg up on the competition. Mike Cooch, founder and CEO of Everon Technology Services, explains in this week's podcast.