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To Win More Sales, Tell More Stories
RainToday's Sales Tips & Techniques Podcast
English - May 28, 2015 18:56 - 21 minutes - 19.3 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Talking with Customers Is Like Talking with Hostage Takers
Next Episode: Sell More, Sell Faster: Sell to the Subconscious Mind
Products and services are more complex. We use different media to communicate. And we communicate less face to face. As a result, our communication is often boring and superficial. It does not include intuitive information or the experiential aspect of what we're trying to say. Storytelling can fix that, says Annette Simmons, author of Whoever Tells the Best Story Wins.