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Talking with Customers Is Like Talking with Hostage Takers
RainToday's Sales Tips & Techniques Podcast
English - May 21, 2015 15:03 - 25 minutes - 23.7 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Ask for—and Receive—Qualified Referrals
Next Episode: To Win More Sales, Tell More Stories
Hostage takers and your customers have different wants, but how you communicate with them to get to your desired result is the same. The goal is to keep the person talking. In this podcast, Mark Goulston, author of Just Listen, explains how to keep customers talking until they sell themselves on your solution.