It's Time for B2B Firms to Be More Like Publishers
RainToday's Sales Tips & Techniques Podcast
English - March 08, 2011 12:00 - 17 minutes - 16.1 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Paul Gillin, co-author of Social Marketing to the Business Customer, discusses why content publishing is the key to business success and how firms are benefitting from this approach.