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Lead Generation: Prospects Need a Human Touch
RainToday's Sales Tips & Techniques Podcast
English - March 15, 2011 11:00 - 14 minutes - 13.6 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: It's Time for B2B Firms to Be More Like Publishers
Next Episode: Marketing's Role in Generating Revenue Increasing
Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. It's that human touch that shows prospects you care about them and leads to greater sales success, says Dan McDade, author of the book The Truth About Leads.