Email Now the Number One Prospecting Tool
RainToday's Sales Tips & Techniques Podcast
English - March 01, 2011 12:00 - 20 minutes - 18.6 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Don't count email out as a marketing tool. In fact, lead generation expert Kendra Lee says email is now the number one tool for prospecting, surpassing cold calling. But email is effective only if it's written with your prospect in mind. Listen as Lee discusses what should go into the body of an email, gives tips for effective email subject lines, and explains how to best manage an email lead nurturing campaign.