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Buyers Want and Need Insight from Sellers—An Interview with John Doerr
RainToday's Sales Tips & Techniques Podcast
English - April 29, 2014 11:00 - 17 minutes - 15.6 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 4 Dos and Don'ts for Prospecting Emails—An Interview with Kendra Lee
You might think that because buyers have access to so much information about services and providers that they don't want or need sellers to provide insight and ideas. And you would be mistaken. According to research included in Insight Selling, providing insight is the number one thing sales winners do that separates them from second-place finishers. Listen as John Doerr, co-author of the book, explains how providing insight and collaborating with buyers helps you sell more.