Productize Podcast
100 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 38 ratingsProductize Podcast is the place for productized services entrepreneurs to hear interviews and case studies from others who are growing and scaling client services with the productized service (a.k.a. productized consulting) business model.
Whether you're freelancing or you've grown a digital agency this podcast pulls out the juicy details on how folks have successfully transitioned from trading dollars for hours to truly scalable businesses.
Hosted by Brian Casel, a multi-time founder and leader of the Productize & Scale community. Since 2013, this has been THE place to learn about productized services and connect with thousands of others in client services who are doing the same.
Join us!
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Episodes
[49] Community-Driven Marketing for a WordPress Product w/ Chris Badgett (LifterLMS)
January 24, 2018 11:00Today I’m talking to Chris Badgett, Co-Founder of LifterLMS (Lifter Learning Management System). That’s a very popular WordPress plugin for creating a course and/or a membership site. I’m actually using...
[48] Bootstrapping Software Products w/ Ian Landsman
January 17, 2018 11:00It’s the Productize Podcast 2018, Happy New Year! Back out to January, it’s cold outside but here I am, staying warm inside recording podcasts. Today I meet Ian Landsman. He...
[47] 3 Productized Service Founders Compare Notes
January 03, 2018 11:00Really really good episode for you today. I’m excited for you to hear it. It’s a round table with Craig Hewitt, founder of PodcastMotor, and Russ Perry, from Design Pickle....
[46] Productizing Course Creation w/ Janet Kafadar
December 20, 2017 11:00Janet Kafadar focuses on the online courses, online membership, online training space. Her clients are anyone who needs to launch, set-up, maintain, grow their online training. Janet followed a similar...
[45] Selling a Product to Governments w/ Greg Berry
December 13, 2017 11:00Greg Berry is the founder of Municibid, a marketplace for government organizations and agencies to sell their stuff, like cars, trucks, police cars, educational equipment, furniture, electronics, lawn and leaf...
[44] Stair-Stepping From Productized Consulting to SaaS w/ Jane Portman
December 06, 2017 11:00Today you’re going to hear my conversation with my friend Jane Portman. Jane is a very talented UI/UX designer and she’s become pretty well known for that as well as...
[43] Productizing a 2-Sided Marketplace w/ Mike Hardenbrook (Growth Geeks)
November 29, 2017 11:00Mike Hardenbrook is the co-founder of Growth Geeks, Growth Hacker TV and Workify.co. There are many different properties in there but they are all intertwined as Mike will tell us....
[42] Productizing LinkedIn Lead Gen (with a Guarantee!) w/ Jake Jorgovan (LeadCookie)
November 22, 2017 11:00LinkedIn is definitely a social network that I am not totally at a speed on. I had a profile on it, for ever, for years, but is just abandoned and...
[41] To Freemium or Not as a Bootstrapper? w/ Josh Haynam (Interact)
November 15, 2017 10:00Today on the show my conversation with Josh Hayman, co-founder of Interact, where they build Interactive Quiz Builder. This software helps building quizzes primarily for businesses to be used as...
[40] Acquiring a Portfolio of SaaS Products w/ JD Graffam
November 08, 2017 10:00JD Graffam is the founder Simple Focus, but has experience buying other products, services and agencies. Simple Focus, his primary agency, is a design UX shop along with a development...
[39] Managing Ads as a Service to Managing Ads as Software w/ Michael Erickson (AdBadger)
November 01, 2017 10:00Today on the show, Michael Erickson. Mike runs Search Scientists, a productized service/agency that focuses on marketing services like pay-per-click (PPC), AdWords, and Amazon Ads management. What is interesting about...
[38] Audience Ops Behind The Scenes (Meet The Team!)
October 25, 2017 10:00Today on the Productize Podcast a special episode wit Kat Boogaard and Raj Chander, long team members of AudienceOps. I invited Kat and Raj to have a conversation about behind...
[37] From Training Business to SaaS w/ Brennan Dunn (RightMessage)
October 18, 2017 10:00Today you’re gonna hear my conversation with Brennan Dunn. It’s been awesome to get to know Brennan these past few years and to follow along in his journey. We start...
[36] How to Get 10 Extra Hours (And What To Do With Them) w/ Mandi Ellefson
October 11, 2017 10:00Mandi Ellefson from The Hands Off CEO is an expert when it comes to removing yourself from your business and getting into a more scalable state. A lot of her...
[35] Josh Pigford on Solo Founding & Acquiring Many Skillsets
October 04, 2017 10:00Josh Pigford is the founder of Baremetrics and quite few other projects that led up to his long and windy journey through entrepreneurship. I’m sure most of you are familiar...
[34] Un-Productizing a Conversion Rate Optimization service w/ Josh Frank
September 27, 2017 10:00Today on the show we’ve got Josh Frank, the founder of Test Triggers. That’s a productized service focused on Conversion Rate Optimization (CRO) for e-commerce stores. Joshua’s been out with...
[33] The Rebirth of Apprenticeships with Taylor Pearson of GetApprenticeship
September 20, 2017 10:00Today I talk with Taylor Pearson. Taylor started his entrepreneurial journey as an apprentice of Dan and Ian from the Tropical MBA podcast. We talk about his journey since then,...
[32] All About Membership Sites w/ Travis Northcutt
September 13, 2017 10:00Today you’re gonna hear my conversation with Travis Northcutt, the man behind MemberUp.co. Travis’s been a long time an expert and consultant in all things membership sites. Also, Travis is...
[31] Launch, validation, and first customers for Bot Academy w/ Andrew Warner of Mixergy
September 06, 2017 10:00Well, you know this guy… it’s Andrew Warner! This time around we’re talking something that maybe you are not so familiar with: Bot Academy, Andrew’s new company. You probably expected...
[30] All my SEO Questions Answered by Mike Arnesen (UpBuild)
August 30, 2017 10:00Today I’m talking to Mike Arnesen, an expert in Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Technical Marketing, Analytics and everything in between. Mike runs UpBuild.io, a marketing agency...
[29] Learning to delegate and hiring VAs to scale w/ Barbara Turley
August 23, 2017 10:00Barbara is the founder of Virtual Angel Hub. We do a deep dive on today’s conversation, all about on how to outsource to virtual assistants. We don’t just talk about...
[28] Niching Down & Positioning a Coaching Business w/ Marcus Blankenship
August 16, 2017 10:00Marcus Blankenship is a coach of managers of technical teams. What I love about Marcus is how much he was able to focus so squarely in a niche within a...
[27] Facebook Ads Funnels & Productizing Social Media Consulting w/ Mojca Mars
August 09, 2017 10:00Got a really jam packed interview today talking with Mojca Mars, all about social media but more specifically about Facebook and Facebook Ads Funnels. We spend a bulk of the...
[26] Founding SaaS companies for faster success w/ Mike Taber
August 02, 2017 10:00I’m sure most of you know Mike Taber, from Startups For the Rest of Us, the popular podcast he co-host with Rob Walling. Mike had quiet a journey these past...
[25] Scaling Bookkeeping as Service (across continents!) w/ Meryl Johnston, Bean Ninjas
July 26, 2017 10:00Today I’m talking Meryl Johnston all the way from the gold coast of Australia. She was kind enough to make the time early in her morning and late in my...
[24] Scaling Sales & Growing an Empire w/ Robert Hartline
July 19, 2017 10:00Today I’m talking to my friend Robert Hartline. I first met Rob at Big Snow Tiny Conf which is the ski/snowboard and business mastermind getaway that I co-organize up in...
[23] The Minimalist Business w/ Paul Jarvis
July 12, 2017 10:00Paul Jarvis is on the call today. He talks a lot about this concept of building a minimalist business which really got me thinking. We talk about how this concept...
[22] Monetizing Podcasts & YouTube Channels w/ Matt Medeiros
July 05, 2017 10:00Matt is kind of building a podcast and YouTube empire. He’s a WordPress web developer guy, but I think of him as the podcasting mastermind. We dug really deep into...
[21] Productizing Customer Support w/ Kyle Brown (WPSaaS.net)
June 28, 2017 10:00On today’s episode I have a conversation with Kyle Brown, the founder of WPSaaS. You might think of that as Service as a Software, but it actually is Support as...
[20] Starting a Business with One Viral Blog Post w/ Natasa Lekic
June 21, 2017 10:00I have a great conversation today with Natasa Lekic from NY Book Editors. She runs a really interesting service for authors who want their books professionally edited and printed. Natasa...
[19] Designing a Rapid-Growth Productized Service w/ Russ Perry from Design Pickle
June 14, 2017 10:30Today I’m talking to Russ Perry, founder of Design Pickle. This year 2017 he’s actually growing into a number of other products beyond his business. We’ve talked about their rapid...
[18] Evolution of a Business Coach w/ Tim Conley
June 14, 2017 10:15On today’s episode, Tim Conley, who you may know from podcast fame of the Foolish Adventure Show (no more updated). Tim is known as a well respected and trusted business...
Productize Podcast is Back!
June 14, 2017 10:00Welcome to new listeners, and welcome back to the old ones! The Productize Podcast is back! And I don’t want to call it Season 2, as I hope to keep...
White Labeling a Productized Service: Quick Wins & Challenges w/ Jeff Couret
October 06, 2016 12:00Jeff Couret, founder of SEOak.co, joins me today to talk about how he launched and iterated on his white label SEO service. In this interview, we talk about: How it...
Amazon Listings as a Service: David Lewis’ Journey From Corporate Job to High-Demand Business Owner
September 22, 2016 12:00David Lewis managed to launch a highly focused service for Amazon sellers. This was an interesting case study from a Productize student. Don’t miss it! You’ll learn: How David replaces...
[Coaching Call] Finding a Lawyer and CPA… as a Service w/ Dina Eisenberg
September 08, 2016 12:00Starting with scratching her own itch and leveraging her pre-existing inroads, Dina Eisenberg launched OutsourcingEasier.com to help other entrepreneurs like herself with the daunting task of finding a good Lawyer,...
Dan Norris’ Story of WPCurve: From 7-Day Launch to 7-Figure Productized Service Business
August 25, 2016 12:00Dan Norris needs no introduction these days. In 2014, he launched WPCurve to paying customers, famously within 7-days. Fast forward to today, and he grew this Productized WordPress Support service...
Iterating From Agency to Productized Service to SaaS with Eric Chang & Matt Termeer
August 11, 2016 12:00In this case study, we hear from Eric Chang and Matt Termeer who started with a marketing agency model and decided they needed to focus by Productizing part of their...
Can 1-to-1 Business Consulting be Productized? w/ Chris Ronzio
July 28, 2016 12:00What started as a coaching call with Chris turned out to be quite an interesting case study. Chris is a business consultant who helps companies “organize the chaos” and figure...
Software *With* a Service: The Story of LeadFuze w/ Justin McGill
July 14, 2016 12:00My conversation with Justin McGill was an excellent case study in LEVERAGE. He leveraged his own agency’s software tool for prospecting to build a done-for-you lead generation service, powered by...
Selling a Productized Service to Enterprise & Speeding Up Sales Cycles with Mike Taber
June 30, 2016 12:00Mike Taber’s AuditShark software struggled from the classic challenge that most businesses selling to the enterprise face: Extremely long sales cycles. We’re talking 6 to 12 months or longer just...
How Joanna Wiebe Leveraged a Productized Service to Sustain and Grow Copyhackers in The Early Days
June 16, 2016 12:00I caught up with Joanna Wiebe to talk about a lesser-known product she offered through the years over at Copyhackers. A personalized review and copy critique. This conversation was from...
How Smarter Positioning Helps You Grow (by Doing Less) with Philip Morgan
June 02, 2016 12:00Philip Morgan and I had a great conversation about Positioning. It’s all about “positioning” yourself as a specialist—even when that’s a scaring thing to do! You’ll learn: How to get...
[Coaching Call] Launching a Niche Web Design Service for Coaches w/ Carlos Gonzalez
May 19, 2016 12:00After 8 years of working online for all sorts of clients and doing many different services, Carlos Gonzalez and his partner decided it was time to productize, niche down, and...
A Productized Service—Without Growing a Team—With Nick Disabato
May 05, 2016 12:00I caught up with Nick Disabato to talk about his Draft Revise service, a done-for-you A/B testing and conversion optimization service. This case study is interesting because Nick intentionally designed...
From Accidental Idea to $50k Launch of Dan Schwartz’s Productized Service for the Real Estate Industry
April 21, 2016 12:00What an incredible story. Dan Schwartz shares how he stumbled into an idea to offer real estate agents a streamlined sales tool, by offering a done-for-you setup of his Podio...
How Greg Hickman Iterated His Productized Service to $20k MRR in 6 months
April 07, 2016 12:00This interesting and inspiring case study comes from my friend, Greg Hickman, who iterated through two different Productized Service businesses before hitting his stride with System.ly, a done-for-you marketing automation...
Peering Behind The Scenes of the Operations at Audience Ops
March 24, 2016 14:00This episode is a little different. Galen Vinter, founder of ClientFlow.io asked to pick my brain about how we run our operations at Audience Ops. He’s doing some research as...
Justin Jackson’s Productized Offering(s) in the Making
March 24, 2016 13:582016 will be an interesting year for Justin Jackson. He’s leaving semi-full-time consulting to focus on his own products, of which there are many. And that puts him in a...
How Jason Resnick 10x’d Revenue in 6 Months by Productizing His WordPress Dev Service
March 24, 2016 12:00If you’re a WordPress developer (or even if you’re not!), you’ll find tons of insightful nuggets from this Productize student case study with Jason Resnick. Jason set a goal of...