How Smarter Positioning Helps You Grow (by Doing Less) with Philip Morgan

Productize Podcast

English - June 02, 2016 12:00 - ★★★★★ - 38 ratings
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Previous Episode: [Coaching Call] Launching a Niche Web Design Service for Coaches w/ Carlos Gonzalez

Next Episode: How Joanna Wiebe Leveraged a Productized Service to Sustain and Grow Copyhackers in The Early Days

Philip Morgan and I had a great conversation about Positioning. It’s all about “positioning” yourself as a specialist—even when that’s a scaring thing to do! You’ll learn: How to get...

Philip Morgan and I had a great conversation about Positioning. It’s all about “positioning” yourself as a specialist—even when that’s a scaring thing to do!

You’ll learn:

How to get over the fear of *not* doing everything for everyone
Specific steps you can take to narrow your focus
How to communicate what you do your ideal client
How to use Positioning in your Productize Service

Links:

Philip Morgan’s book on Positioning
Philip on Twitter
Productize Crash Course

Twitter Mentions

@philip_morgan